Senior Product Marketing Manager, Strategic Verticals Job at Bloomreach

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Senior Marketing Manager, Strategic Accounts & Revenue Programs

GitHub's Regional Marketing Team is expanding to meet the growing scale and comp...

Location

United States , San Francisco

Salary:

34.00 - 36.00 USD / Hour

Apex Systems

Expiration Date

Until further notice

Requirements

Strong verbal and written communication skills, with the ability to craft compelling executive-level messaging and narratives
Deep knowledge of Account-Based Marketing (ABM) principles, strategies, and tools
Experience designing and executing high-touch executive engagement programs and white-glove experiences
Ability to work cross-functionally with Sales, Revenue Pods, and Field Marketing teams to align on pipeline objectives
Strong analytical and strategic thinking skills, with the ability to translate account data and pipeline signals into actionable marketing programs
7 years of B2B marketing experience, with a strong focus on ABM, field marketing, executive programs, or strategic account marketing
Proven track record of building and scaling account-based programs that deliver measurable pipeline and revenue impact
Experience marketing to senior BDM and TDM audiences (C-suite, VP-level executives, and technical leaders)
Demonstrated success partnering with sales/revenue teams in a pod or aligned-account model
Strong project management skills with the ability to run multiple high-stakes programs simultaneously

Job Responsibility

Own regional marketing strategy and execution for Business Decision Maker (BDM) and Technical Decision Maker (TDM) audiences, serving as the primary marketing owner for strategic account engagement
Define and deliver an integrated plan that unifies executive programs, ABM, and industry/solution campaigns under a single, cohesive narrative
Lead executive programs, 1:1 and 1:few ABM initiatives, and curated account-based experiences that deepen relationships with senior stakeholders
Design and execute high-touch moments, including executive dinners, hospitality experiences, and bespoke engagements that accelerate strategic opportunities
Develop industry- and solution-specific campaigns for priority verticals, positioning our solutions as the clear choice for industry-specific challenges
Partner closely with Revenue Pods (sales, SDR, customer success) to align programs to top account priorities, and collaborate with product marketing, content, and field teams to deliver integrated experiences
Run signature programs including 1:1 ABM, industry roundtables and executive breakfasts, TDM and BDM third-party event sponsorships, and Developer- and BDM-focused Community User Groups
Drive sourced and influenced pipeline, strategic account progression, and executive engagement that accelerates opportunities within targeted accounts

What we offer

Medical
Dental
Vision
Life
Disability
Other insurance plans
ESPP (employee stock purchase program)
401K program with company match after 12 months
HSA (Health Savings Account)
SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions

Fulltime

Senior Product Marketing Manager

We’re looking for a Product Marketing Manager with a strong communications backg...

Location

United States , Somerville

Salary:

110000.00 - 140000.00 USD / Year

Formlabs GmbH

Expiration Date

Until further notice

Requirements

5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
Detail-oriented with a track record of excellence in project management
Passionate about technology and interested in 3D printing
Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
Conducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapes
Proven ability to work independently and cross-functionally to complete projects
Tactfully manage by influence with leaders across the organization
High level of initiative and strong business judgment
comfortable solving strategic problems in real time
Ability to think holistically, and contribute business value outside of your core lane

Job Responsibility

Be the 'quarterback' of our launches of our new hardware, software, and materials products
Nurture existing products by executing changes in marketing and positioning
Connect market and technology trends with Formlabs' products to build product positioning and messaging for verticals, buyer personas, and use cases
Regularly track, and assess competitors, and adjust Formlabs' product marketing accordingly as industry situation changes
Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
Develop deep expertise in our 3D printing technologies, materials, and portfolio

What we offer

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
401K matching and access to financial advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community

Fulltime

Senior Product Marketing Manager

We’re looking for a Product Marketing Manager with a strong communications backg...

Location

United States , Somerville

Salary:

110000.00 - 135000.00 USD / Year

Formlabs GmbH

Expiration Date

Until further notice

Requirements

5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
Detail-oriented with a track record of excellence in project management
Passionate about technology and interested in 3D printing
Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes
Proven ability to work independently and cross-functionally to complete projects
Tactfully manage by influence with leaders across the organization
High level of initiative and strong business judgment
comfortable solving strategic problems in real time
Ability to think holistically, and contribute business value outside of your core lane

Job Responsibility

Be the “quarterback” of our launches of our new hardware, software, and materials products
Nurture existing products by executing changes in marketing and positioning
Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases
Regularly track, and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes
Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
Develop deep expertise in our 3D printing technologies, materials, and portfolio

What we offer

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
401K matching and access to financial advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community

Fulltime

Senior Product Marketing Manager

We’re looking for a Product Marketing Manager with a strong communications backg...

Location

United States , Boston

Salary:

110000.00 - 135000.00 USD / Year

Formlabs GmbH

Expiration Date

Until further notice

Requirements

5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
Detail-oriented with a track record of excellence in project management
Passionate about technology and interested in 3D printing
Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes
Proven ability to work independently and cross-functionally to complete projects
Tactfully manage by influence with leaders across the organization
High level of initiative and strong business judgment
comfortable solving strategic problems in real time
Ability to think holistically, and contribute business value outside of your core lane

Job Responsibility

Be the “quarterback” of our launches of our new hardware, software, and materials products
Nurture existing products by executing changes in marketing and positioning
Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases
Regularly track, and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes
Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
Develop deep expertise in our 3D printing technologies, materials, and portfolio

What we offer

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
401K matching and access to financial advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community

Fulltime

Senior Product Marketing Manager, Platform and Financial Services

Adyen is the financial technology platform of choice for leading SaaS Platform b...

Location

United States , New York

Salary:

145000.00 - 195000.00 USD / Year

Adyen

Expiration Date

Until further notice

Requirements

7-10 years of experience in B2B product/partner/customer marketing, ideally within the fintech or SaaS sectors
Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively
A proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and the ability to overcome challenges
A customer-focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes
Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively
Proven track record of managing and executing global projects with measurable results
Excellent communication skills, with the ability to simplify complex technical concepts for various audiences
Self-motivated with a hands-on approach and the ability to meet deadlines
Fluent in English, both written and spoken

Job Responsibility

Develop compelling product narratives — Craft clear, differentiated messaging for our embedded payments and financial services offerings, including capital, business accounts, and issuing
Lead content creation — Drive a content-first approach across formats, from video and reports to whitepapers, while finding creative ways to reach and engage our audience
Go-to-market playbooks: Equip commercial teams with ready-to-localize playbooks and campaigns tailored to priority target verticals
Product launches: Lead strategic product launch programs end-to-end, driving progress by coordinating cross-functional workstreams and stakeholders
Deeply understand our Platforms: Act as the voice of the platform customer by leveraging market research, competitive analysis, and regional insights to inform positioning and identify growth opportunities and tactics
Demand generation: Develop and execute demand generation strategies that enable regional marketing teams to effectively capture and convert demand
Creative, high-impact content: Produce a wide range of marketing materials, including video, case studies, whitepapers, and sales enablement
Cross-functional collaboration: Partner closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution

Fulltime

Senior Product Marketing Manager, Platform and Financial Services

Adyen is the financial technology platform of choice for leading SaaS Platform b...

Location

United States , New York

Salary:

145000.00 - 195000.00 USD / Year

Adyen

Expiration Date

Until further notice

Requirements

7-10 years of experience in B2B product/partner/customer marketing, ideally within the fintech or SaaS sectors
Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively
A proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and the ability to overcome challenges
A customer-focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes
Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively
Proven track record of managing and executing global projects with measurable results
Excellent communication skills, with the ability to simplify complex technical concepts for various audiences
Self-motivated with a hands-on approach and the ability to meet deadlines
Fluent in English, both written and spoken

Job Responsibility

Develop compelling product narratives — Craft clear, differentiated messaging for our embedded payments and financial services offerings, including capital, business accounts, and issuing
Lead content creation — Drive a content-first approach across formats, from video and reports to whitepapers, while finding creative ways to reach and engage our audience
Go-to-market playbooks: Equip commercial teams with ready-to-localize playbooks and campaigns tailored to priority target verticals
Product launches: Lead strategic product launch programs end-to-end, driving progress by coordinating cross-functional workstreams and stakeholders
Deeply understand our Platforms: Act as the voice of the platform customer by leveraging market research, competitive analysis, and regional insights to inform positioning and identify growth opportunities and tactics
Demand generation: Develop and execute demand generation strategies that enable regional marketing teams to effectively capture and convert demand
Creative, high-impact content: Produce a wide range of marketing materials, including video, case studies, whitepapers, and sales enablement
Cross-functional collaboration: Partner closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution

Fulltime

Senior Product Marketing Manager

We’re looking for a Product Marketing Manager with a strong communications backg...

Location

United States , Boston

Salary:

110000.00 - 135000.00 USD / Year

Formlabs GmbH

Expiration Date

Until further notice

Requirements

5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
Detail-oriented with a track record of excellence in project management
Passionate about technology and interested in 3D printing
Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes
Proven ability to work independently and cross-functionally to complete projects
Tactfully manage by influence with leaders across the organization
High level of initiative and strong business judgment
comfortable solving strategic problems in real time
Ability to think holistically, and contribute business value outside of your core lane

Job Responsibility

Be the “quarterback” of our launches of our new hardware, software, and materials products
Nurture existing products by executing changes in marketing and positioning
Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases
Regularly track, and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes
Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
Develop deep expertise in our 3D printing technologies, materials, and portfolio

What we offer

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
401K matching and access to financial advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan – Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community

Fulltime

Senior Product Marketing Manager, Vertical Solutions

Cresta is on a mission to turn every customer conversation into a competitive ad...

Location

United States

Salary:

150000.00 - 200000.00 USD / Year

Cresta

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience
At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Insurance and / or Travel & Hospitality industries
Experience managing cross-functional or cross-team projects
Excellent communication skills and comfortable presenting in executive-level settings
Excellent research skills and experience producing data-driven market analysis

Job Responsibility

Own and scale Cresta’s positioning, messaging, and GTM strategy for Insurance and Travel & Hospitality
Own the development and continuous refinement of Cresta’s positioning and messaging for the Insurance and Travel & Hospitality, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives
Develop and maintain deep industry and buyer personas, advancing our internal understanding of industry-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
Partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue growth
Bring new product capabilities and innovations to market through an industry lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
Provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
Balance strategic thinking with hands-on execution to help Cresta win in complex, high-impact industries

What we offer

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees
Equity

Fulltime

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Senior Product Marketing Manager, Strategic Verticals

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