Senior Product Marketing Manager, Strategic Verticals Jobs

Bloomreach

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

100000.00 - 140000.00 USD / Year

Save Job

Apply Position

Job Description:

We’re looking for a Senior Product Marketing Manager to lead go-to-market strategy for Bloomreach’s most strategic verticals. This role bridges industry strategy, messaging, and enablement, helping Bloomreach deepen relevance in key verticals such as Travel & Leisure, Consumer Services, and Financial Services. You’ll define how Bloomreach solves the unique challenges of each industry and enable our teams to tell that story across the customer journey.

Job Responsibility:

Own the GTM strategy for strategic verticals
define ICPs, key pain points, use cases, and Bloomreach’s differentiated value
Build and maintain industry-specific messaging frameworks, solution narratives, and proof points
Analyze trends, competitors, and customer dynamics within each target vertical
Partner with customer success and customer marketing to build industry-specific proof points and success stories
Drive alignment between Product, Sales, Channel and Marketing for each vertical
Develop and deliver enablement materials: playbooks, talk tracks, discovery guides, and competitive positioning
Collaborate with the demand gen and brand campaigns team to ensure consistent messaging across all touchpoints

Requirements:

6+ years of Product Marketing or GTO experience in B2B SaaS, ideally in martech, commerce tech, or CX platforms
Strong understanding of verticalized marketing and audience segmentation, ideally with Product Marketing experience working in, or marketing to, at least one of Travel & Leisure, Consumer Services, and Financial Services industries
Proven success in crafting messaging and enablement that moves the pipeline
Excited to help shape how Bloomreach speaks to industries as we evolve our go-to-market

What we offer:

Health care including medical, dental, and vision insurance
401k Plan with employer contribution
A great deal of freedom and trust
Flexible working hours
Work virtual-first with several Bloomreach Hubs available across three continents
Company events
5 paid days off to volunteer
People Development Program
$1,500 professional education budget on an annual basis
Employee Assistance Program with counselors
Subscription to Calm app
‘DisConnect’ days
Sports, yoga, and meditation opportunities
Extended parental leave up to 26 calendar weeks for Primary Caregivers
Restricted Stock Units or Stock Options
Company performance bonus
Employee referral bonus of up to $3,000
Reward & celebrate work anniversaries

Additional Information:

Job Posted:
December 06, 2025

Employment Type:

Fulltime

Work Type:

Remote work

View All Jobs In This Company

Job Link Share:

Senior Product Marketing Manager, Strategic Verticals