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Bloomreach Logo Bloomreach · -

Senior Product Marketing Manager, Strategic Verticals

United States 100000.00 - 140000.00 USD / Year · Job Posted December 06, 2025

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Job Description

We’re looking for a Senior Product Marketing Manager to lead go-to-market strategy for Bloomreach’s most strategic verticals. This role bridges industry strategy, messaging, and enablement, helping Bloomreach deepen relevance in key verticals such as Travel & Leisure, Consumer Services, and Financial Services. You’ll define how Bloomreach solves the unique challenges of each industry and enable our teams to tell that story across the customer journey.

Job Responsibility

  • Own the GTM strategy for strategic verticals
  • define ICPs, key pain points, use cases, and Bloomreach’s differentiated value
  • Build and maintain industry-specific messaging frameworks, solution narratives, and proof points
  • Analyze trends, competitors, and customer dynamics within each target vertical
  • Partner with customer success and customer marketing to build industry-specific proof points and success stories
  • Drive alignment between Product, Sales, Channel and Marketing for each vertical
  • Develop and deliver enablement materials: playbooks, talk tracks, discovery guides, and competitive positioning
  • Collaborate with the demand gen and brand campaigns team to ensure consistent messaging across all touchpoints

Requirements

  • 6+ years of Product Marketing or GTO experience in B2B SaaS, ideally in martech, commerce tech, or CX platforms
  • Strong understanding of verticalized marketing and audience segmentation, ideally with Product Marketing experience working in, or marketing to, at least one of Travel & Leisure, Consumer Services, and Financial Services industries
  • Proven success in crafting messaging and enablement that moves the pipeline
  • Excited to help shape how Bloomreach speaks to industries as we evolve our go-to-market

What we offer

  • Health care including medical, dental, and vision insurance
  • 401k Plan with employer contribution
  • A great deal of freedom and trust
  • Flexible working hours
  • Work virtual-first with several Bloomreach Hubs available across three continents
  • Company events
  • 5 paid days off to volunteer
  • People Development Program
  • $1,500 professional education budget on an annual basis
  • Employee Assistance Program with counselors
  • Subscription to Calm app
  • ‘DisConnect’ days
  • Sports, yoga, and meditation opportunities
  • Extended parental leave up to 26 calendar weeks for Primary Caregivers
  • Restricted Stock Units or Stock Options
  • Company performance bonus
  • Employee referral bonus of up to $3,000
  • Reward & celebrate work anniversaries
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