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Atlassian Logo Atlassian · -

Senior Product Marketing Manager, Service Collection

United States 145800.00 - 229125.00 USD / Year · Job Posted December 27, 2025
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Job Description

Atlassian seeks a Senior Product Marketing Manager to drive acquisition, adoption, and expansion of Jira Service Management and Service Collection within our existing customer base. You will implement marketing campaigns across all funnel stages for both SMB and enterprise customers. Collaborating with Product Management and demand generation, you will deliver distinctive campaigns based on product positioning and messaging you create, unique to each of our target buyers. You will also influence our go-to-market strategy for our ITOM capabilities, working closely with product stakeholders in a rapidly growing area of our service management business.

Job Responsibility

  • Drive acquisition, adoption, and expansion of Jira Service Management and Service Collection within our existing customer base
  • Implement marketing campaigns across all funnel stages for both SMB and enterprise customers
  • Collaborate with Product Management and demand generation to deliver distinctive campaigns based on product positioning and messaging
  • Influence our go-to-market strategy for our ITOM capabilities
  • Implement marketing programs to sustain the momentum and growth of Jira Service Management and Service Collection, encompassing both product-led and sales-led initiatives
  • Shape our campaign narratives
  • Drive awareness of Service Collection & differentiators
  • Design end-to-end campaigns
  • Partner cross-functionally with a range of stakeholder teams
  • Craft compelling messaging and positioning used within campaigns to drive awareness, acquisition, adoption, and expansion of Service Collection
  • Develop and execute go-to-market strategies for the Service Collection IT Operation Management (ITOM) capabilities, including the creation of high-impact content for technical audiences
  • Partner with Demand Generation and Performance Marketing to design and execute campaigns that drive new Service Collection sign-ups and qualified leads for sales
  • Be the voice of the customer and market by providing market and customer insights to product, marketing stakeholders, and demand generation
  • Become an expert in our target audiences, understand their jobs to be done, pain points, effective outreach methods, and which campaigns will prompt them to switch to Service Collection
  • Conduct customer and market research to inform product direction, messaging, and campaign strategy

Requirements

  • 5-8+ years of B2B product marketing experience
  • An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels
  • Enjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personas
  • Be a passionate, self-starter with a no-B.S., can-do attitude who likes to make data-informed decisions
  • Be able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help us meet our key results around revenue, adoption, and expansion
  • Thrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and more
  • Have worked to deliver campaigns that move the needle and turn heads in the market
  • Experience making data-driven decisions and tracking campaign performance to drive the best results
  • Can translate projects and initiatives into business impact

What we offer

  • Health and wellbeing resources
  • Paid volunteer days
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