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Senior Product Marketing Manager, Platform and Financial Services

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Adyen

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Location:
United States , New York

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Category:
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Contract Type:
Not provided

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Salary:

145000.00 - 195000.00 USD / Year
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Job Description:

Adyen is the financial technology platform of choice for leading SaaS Platform businesses like, Toast, Lightspeed, Fresha and Zenoti. SaaS platforms are a key driver of growth for Adyen. As the Senior Product Marketing Manager for Platforms and Financial Services, you will play a critical role in shaping and communicating our embedded finance story to prospective SaaS platform partners. This role requires a deep understanding of platform partners and their customers. You will play a key part in building Adyen’s platforms narrative and thought leadership, with a focus on creating scalable content, developing co-marketing initiatives, and enabling our platform partners for success.

Job Responsibility:

  • Develop compelling product narratives — Craft clear, differentiated messaging for our embedded payments and financial services offerings, including capital, business accounts, and issuing
  • Lead content creation — Drive a content-first approach across formats, from video and reports to whitepapers, while finding creative ways to reach and engage our audience
  • Go-to-market playbooks: Equip commercial teams with ready-to-localize playbooks and campaigns tailored to priority target verticals
  • Product launches: Lead strategic product launch programs end-to-end, driving progress by coordinating cross-functional workstreams and stakeholders
  • Deeply understand our Platforms: Act as the voice of the platform customer by leveraging market research, competitive analysis, and regional insights to inform positioning and identify growth opportunities and tactics
  • Demand generation: Develop and execute demand generation strategies that enable regional marketing teams to effectively capture and convert demand
  • Creative, high-impact content: Produce a wide range of marketing materials, including video, case studies, whitepapers, and sales enablement
  • Cross-functional collaboration: Partner closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution

Requirements:

  • 7-10 years of experience in B2B product/partner/customer marketing, ideally within the fintech or SaaS sectors
  • Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively
  • A proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and the ability to overcome challenges
  • A customer-focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes
  • Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively
  • Proven track record of managing and executing global projects with measurable results
  • Excellent communication skills, with the ability to simplify complex technical concepts for various audiences
  • Self-motivated with a hands-on approach and the ability to meet deadlines
  • Fluent in English, both written and spoken

Additional Information:

Job Posted:
March 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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