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Senior Product Marketing Manager, Jira Enterprise Expansion

United States, San Francisco Employment contract · Job Posted March 19, 2025

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Job Description

You will oversee Jira's Enterprise buyer's journey and partner with our sales and marketing teams to improve the funnel to prove value to IT and business decision-makers and influencers. You will create the strategy, messaging, and content needed to win over new audiences and convince IT decision-makers to expand Jira usage across the business. This role is ideal for a customer-focused product marketer experienced at creating compelling marketing narratives, content, and go-to-market strategies looking to lead measurable impact!

Job Responsibility

  • Help shape Jira's strategy for reaching, engaging, and winning over IT buyers and non-technical department leaders and influencers across the business
  • Drive the research and understanding of buying patterns and personas, and build corresponding strategies to engage different personas at each stage of the buyer's journey
  • Oversee the creation of compelling marketing collateral, including whitepapers, guides, case studies, blogs, videos, webinars, landing pages and more to support demand generation and pipeline acceleration
  • Partner with our marketing and analytics team to evaluate funnel health to propose and test improvements to existing marketing messages in a multi-channel strategies
  • Define and track key performance indicators (KPIs) to measure and report on effectiveness of go-to-market initiatives

Requirements

  • 5+ years of experience in enterprise Product Marketing and related marketing or sales role in B2B SaaS
  • Expert on high-touch enterprise marketing motions and buyer personas
  • Strong storyteller with an eye for good design who can simplify complex ideas into simple, compelling messages for different audiences
  • Demonstrated ability to manage multiple complex projects simultaneously
  • Cross-functional collaborator who builds relationships with senior stakeholders across from Sales, Marketing, and Product to deliver on a shared vision and goals
  • Ability to spot opportunities and translate customer needs and market demand into messaging, content, campaigns, and sales plays to help us meet business objectives

What we offer

  • health coverage
  • paid volunteer days
  • wellness resources
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