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As a Senior Product Marketing Manager, Guard Upgrades, you’ll be strategic contributor to our go-to-market efforts across our Guard product family and our cloud platform. In this high-impact role, you’ll shape our upgrades narrative, specifically focused on our enterprise accounts, drive awareness of the product plans & differentiators, and design our end-to-end campaign & enablement strategy, and partner cross-functionally with a range of stakeholder teams.
Job Responsibility:
Develop and execute go-to-market strategies for Guard and the security components of Atlassian’s cloud platform
Craft compelling messaging and positioning tailored to security & trust personas, highlighting security, compliance, and cloud value
Enable sales teams with effective collateral, training, and tools to drive pipeline and close deals
Conduct customer and market research to inform product direction, messaging, and campaign strategy
Develop high-impact content (presentations, case studies, whitepapers, web copy) for technical and business audiences
Support industry events and customer engagements to build awareness and generate leads
Partner with Demand Generation to design and execute campaigns that drive qualified leads for sales
Collaborate closely with Product Management, Sales, Demand Generation, and Customer Engagement teams to align on strategy and execution
Monitor business health and funnel and regularly report out on performance and impact of your marketing activities
Requirements:
Proven track record marketing to enterprise organization, ideally for SaaS solutions targeting IT buyers
Strong understanding of security, compliance, and other enterprise-grade requirements for cloud solutions
Medium technical proficiency—able to translate complex concepts for non-technical audiences
5-7 years of product marketing experience (or other highly relevant background)
Exceptional storytelling and written communication skills
Data-driven decision maker with strong analytical skills
Excellent stakeholder and project management abilities
Collaborative team player, creative thinker, and open to feedback
Process and operation-minded looking for more efficient ways to operate & collaborate
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