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The Senior Product Marketing Manager will serve as a strategic orchestrator who builds cross-functional partnerships to align product roadmaps with organizational readiness, ensuring every launch has the visibility and lead time needed for maximum market impact. The successful candidate hates surprises—they’re constantly planning and communicating to share information so that stakeholders have the information they need exactly when they need it. We’re looking for someone who doesn’t wait for an invite to the meeting—they schedule it; they’re a proactive partner who naturally digs for info and stays persistently engaged with product teams to make sure marketing never gets left out of the loop. The successful candidate writes project plans more detailed than ChatGPT and Google Gemini combined. Beyond mere coordination, the ideal candidate knows when to be a diplomat and when to put their foot down and be a savage to get things done. You understand that a feature isn't "done" until the sales team can pitch it and the support team can troubleshoot it. By embedding yourself early in the development lifecycle, you will transform our launch culture from reactive to intentional. You possess the grit to navigate shifting deadlines and the EQ to influence roadmaps without formal authority. Ultimately, your work ensures that our innovation is matched by our preparation, turning every product update into a predictable, scalable win for the entire company.
Job Responsibility:
Own the GTM Operating System: Architect and lead the end-to-end go-to-market process, transforming raw product features into coordinated, high-impact market launches
Embed with Product Squads: Serve as the primary marketing liaison within product development cycles to gain early roadmap visibility and eliminate "last-minute" launch surprises
Negotiate Roadmap Readiness: Use your influence to align product ship dates with organizational readiness, ensuring Enablement and Training teams have sufficient lead time to certify stakeholders
Orchestrate Cross-Functional Tiger Teams: Lead regular syncs between Product, Content, and Enablement to ensure messaging is locked, assets are built, and the field is prepared long before "Go-Live."
Draft the Launch Blueprint: Develop comprehensive project plans and readiness checklists that track every dependency, from technical beta testing to internal sales certification
Translate Product Value: Partner with Content teams to turn technical specifications into compelling, customer-centric narratives that drive adoption and competitive differentiation
Audit Stakeholder Readiness: Act as the final "gatekeeper" for launches, verifying that Sales, Support, and Customer Success teams have the knowledge and tools required to support new releases
Measure Launch Velocity: Track and report on the effectiveness of launch initiatives, using data to refine our GTM playbook and improve time-to-market efficiency
Other duties as assigned
Requirements:
7-10 years of product marketing or product management experience
Experience with Google suite of products
Mastery of complex project management tools and methodologies, with the ability to manage multiple launch tiers and shifting dependencies simultaneously
Ability to understand deep technical product features
Proven ability to work autonomously and collaboratively, managing deadlines and prioritizing tasks with a high degree of ownership and self-sufficiency
Nice to have:
GTM Framework Proficiency: Expert-level mastery of product marketing frameworks (e.g., Pragmatic Institute, SiriusDecisions, or similar) to categorize launch tiers and define commercial readiness
Experience in a regulated industry like finance or fintech, demonstrating a foundational knowledge of compliance requirements and the ability to navigate them effectively
Familiarity with 401(k) and/or financial services products
Bachelor’s degree in Business, Marketing, or a related field
Experience at a fast-paced, high-growth startup/SaaS company
What we offer:
A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees
Top-of-the-line health plans, as well as dental and vision insurance
Competitive time off and parental leave
Addition Wealth: Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness
Lyra: Enhanced Mental Health Support for Employees and dependents
Carrot: Fertility healthcare and family forming benefits
Candidly: Student loan resource to help you and your family plan, borrow, and repay student debt
Monthly work-from-home stipend
quarterly lifestyle stipend
Engaging team-building experiences, ranging from virtual social events to team offsites, promoting collaboration and camaraderie