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Senior Product Marketing Manager, GTM Readiness

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Human Interest

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

155000.00 - 165000.00 USD / Year

Job Description:

The Senior Product Marketing Manager will serve as a strategic orchestrator who builds cross-functional partnerships to align product roadmaps with organizational readiness, ensuring every launch has the visibility and lead time needed for maximum market impact. The successful candidate hates surprises—they’re constantly planning and communicating to share information so that stakeholders have the information they need exactly when they need it. We’re looking for someone who doesn’t wait for an invite to the meeting—they schedule it; they’re a proactive partner who naturally digs for info and stays persistently engaged with product teams to make sure marketing never gets left out of the loop. The successful candidate writes project plans more detailed than ChatGPT and Google Gemini combined. Beyond mere coordination, the ideal candidate knows when to be a diplomat and when to put their foot down and be a savage to get things done. You understand that a feature isn't "done" until the sales team can pitch it and the support team can troubleshoot it. By embedding yourself early in the development lifecycle, you will transform our launch culture from reactive to intentional. You possess the grit to navigate shifting deadlines and the EQ to influence roadmaps without formal authority. Ultimately, your work ensures that our innovation is matched by our preparation, turning every product update into a predictable, scalable win for the entire company.

Job Responsibility:

  • Own the GTM Operating System: Architect and lead the end-to-end go-to-market process, transforming raw product features into coordinated, high-impact market launches
  • Embed with Product Squads: Serve as the primary marketing liaison within product development cycles to gain early roadmap visibility and eliminate "last-minute" launch surprises
  • Negotiate Roadmap Readiness: Use your influence to align product ship dates with organizational readiness, ensuring Enablement and Training teams have sufficient lead time to certify stakeholders
  • Orchestrate Cross-Functional Tiger Teams: Lead regular syncs between Product, Content, and Enablement to ensure messaging is locked, assets are built, and the field is prepared long before "Go-Live."
  • Draft the Launch Blueprint: Develop comprehensive project plans and readiness checklists that track every dependency, from technical beta testing to internal sales certification
  • Translate Product Value: Partner with Content teams to turn technical specifications into compelling, customer-centric narratives that drive adoption and competitive differentiation
  • Audit Stakeholder Readiness: Act as the final "gatekeeper" for launches, verifying that Sales, Support, and Customer Success teams have the knowledge and tools required to support new releases
  • Measure Launch Velocity: Track and report on the effectiveness of launch initiatives, using data to refine our GTM playbook and improve time-to-market efficiency
  • Other duties as assigned

Requirements:

  • 7-10 years of product marketing or product management experience
  • Experience with Google suite of products
  • Mastery of complex project management tools and methodologies, with the ability to manage multiple launch tiers and shifting dependencies simultaneously
  • Ability to understand deep technical product features
  • Proven ability to work autonomously and collaboratively, managing deadlines and prioritizing tasks with a high degree of ownership and self-sufficiency

Nice to have:

  • GTM Framework Proficiency: Expert-level mastery of product marketing frameworks (e.g., Pragmatic Institute, SiriusDecisions, or similar) to categorize launch tiers and define commercial readiness
  • Experience in a regulated industry like finance or fintech, demonstrating a foundational knowledge of compliance requirements and the ability to navigate them effectively
  • Familiarity with 401(k) and/or financial services products
  • Bachelor’s degree in Business, Marketing, or a related field
  • Experience at a fast-paced, high-growth startup/SaaS company
What we offer:
  • A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees
  • Top-of-the-line health plans, as well as dental and vision insurance
  • Competitive time off and parental leave
  • Addition Wealth: Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness
  • Lyra: Enhanced Mental Health Support for Employees and dependents
  • Carrot: Fertility healthcare and family forming benefits
  • Candidly: Student loan resource to help you and your family plan, borrow, and repay student debt
  • Monthly work-from-home stipend
  • quarterly lifestyle stipend
  • Engaging team-building experiences, ranging from virtual social events to team offsites, promoting collaboration and camaraderie

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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