Senior Product Marketing Manager, Growth Job at Dropbox

Job Description

We’re looking for a Senior Product Marketing Manager to help grow Dropbox Core through smarter onboarding, lifecycle, and monetization programs. In this role, you’ll partner closely with Growth Product, Design, Engineering, and Data Science to translate customer and behavioral insights into experiments, messaging, and programs that improve activation, retention, and revenue. You’ll independently own key parts of the funnel (e.g., onboarding or over-quota journeys) while working within a broader growth strategy defined with your PM and PMM leads. This is a hands-on role for someone who likes to roll up their sleeves, run tests, and ship programs that move metrics.

Job Responsibility

Growth partnership & focus areas: Lead key moments in the Core growth funnel—partnering with Growth PM and the PMM Lead to shape and execute strategies that drive activation, onboarding, and early retention
Customer, narrative, and positioning: Translate customer insight into sharp narratives and messaging that help users understand value quickly and build lasting habits in Dropbox
Onboarding & lifecycle execution: Build cross-channel onboarding and lifecycle experiences that guide users from first touch to meaningful, repeatable engagement
Experimentation & measurement: Design and run experiments end-to-end, uncovering the insights and levers that meaningfully move activation, retention, and attach
Monetization & expansion support: Strengthen upgrade and over-quota journeys by clarifying Core + AI value and partnering on tests that drive sustainable conversion
Insight → roadmap input: Turn customer signals and funnel data into clear problem statements and recommendations that help shape product direction
Cross-functional alignment: Bring PM, Engineering, Design, Lifecycle, and Web/IM together around cohesive programs that advance our broader growth strategy

Requirements

5+ years in Product Marketing or Growth Marketing for B2B SaaS or high-volume productivity products
2+ years working on a self-serve or PLG funnel (sign-up, onboarding, lifecycle, or monetization) with clear ownership of specific KPIs
Demonstrated impact improving at least one of: activation/TPCR, D7/D30 retention, upsell/attach, or ARPU—with clear before/after measurement
Experience designing and running experiments: defining hypotheses, selecting metrics, partnering with Data/PM to set up tests, and writing readouts
Strong lifecycle and onboarding chops: you’ve created multi-touch programs across at least two channels (e.g., in-product + email) and tailored content to different roles or segments
Excellent written communication: you can write sharp value props, in-product/lifecycle copy, and concise summaries for cross-functional stakeholders
Comfortable with data: you can navigate dashboards, define basic metrics, and partner with Analytics to answer questions and validate decisions
Proven cross-functional collaborator: you’ve worked closely with PM, Design, Eng, and Marketing partners, and can keep a project on track without formal authority

Nice to have

Experience in file sync & share, collaboration, or workflow SaaS
Background in PLG environments where product surfaces, not just campaigns, do a lot of the growth work
Exposure to AI-powered features and how to position/educate users on value and limitations
Experience contributing to reverse trials, packaging refreshes, or paywall changes (ownership not required, participation expected)
Examples of experiment portfolios or lifecycle programs you’ve shipped (before/after, learnings, and what changed as a result)
Some experience mentoring junior teammates or driving best practices across a pod or squad, even without formal management responsibilities
Experience localizing or adapting programs for multiple geos
awareness of accessibility best practices in product and marketing copy

What we offer

Competitive medical, dental, and vision coverage
401(k) plan with a generous company match and immediate vesting
Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
Income Protection Plans: Life and disability insurance
Business Travel Protection: Travel medical and accident insurance
Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
Access to over 10,000 global co-working spaces through Gable.to, making it easy to book flexible workspaces for collaboration or individual work
Quarterly Cell phone and internet allowance
Mental health and wellness benefits
Disability and neurodivergence support benefits

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Senior Product Marketing Manager, Growth

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