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The Product Marketing Manager for Fintech and Marketplace segments will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure’s solutions in these dynamic markets. This role partners closely with product, sales, and marketing teams to define positioning, messaging, and go-to-market plans tailored to the unique needs of fintech and marketplace customers.
Job Responsibility:
Develop product positioning, messaging, and value propositions
Lead high-impact launches
Serve as the Voice of the Market
Collaborate with product, sales, and marketing teams
Turn our sales team into experts
Track and analyze product and campaign performance metrics
Develop customer-facing content
Gather feedback from customers and internal stakeholders
Develop thought-leadership content
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field
5+ years of experience in product marketing, marketing, or a related field
Strong written and verbal communication skills
Analytical mindset with the ability to interpret data and market trends
Project management and organizational abilities
Deep understanding of product marketing, go-to-market strategies, and sales enablement
Collaboration and relationship-building skills across cross-functional teams
Adaptability, curiosity, and a willingness to learn in a fast-paced environment
Experience marketing to FinTechs and/or Marketplace customers is a must
Nice to have:
Experience with digital identity, fraud prevention, or compliance solutions is a plus