Senior Product Marketing & Growth Lead

• Build and operate repeatable ads to landing page to demo systems, with clear hypotheses, experimentation, and learnings
• Own landing page strategy and copy to support lead generation and conversion
• Personally create content, or multiply on-brand content that exists, without relying on a designer for day-to-day execution
• Create high-quality merchant success stories and practical thought leadership (case studies, video, webinars, educational content) that generate demand and can be reused across surfaces
• Distribute and repurpose content across multiple channels so your work compounds rather than ships once
• Build and operate nurture campaigns for lead lists, event attendees, and other known audiences, with clear goals tied to lead generation and conversion
• Partner with Product to translate what Smile does into clear, differentiated merchant-facing value, without long strategy resets
• Support Sales with narratives, decks, and proof points that reflect how merchants actually buy
• Experiment with new channels, including outbound email, when they clearly support lead generation

• Senior-level experience owning product marketing and growth initiatives at a startup or growth-stage company
• Proven ability to personally execute and create content, not just brief or delegate
• Demonstrated ability to produce usable copy, campaigns, and assets without heavy design dependency
• Strong judgment around messaging, positioning, and merchant psychology
• Experience running demand generation experiments and tying work to lead and conversion outcomes
• Comfort working directly with founders and incorporating feedback without slowing execution
• Familiarity with modern marketing tooling and AI-assisted workflows to move quickly
• Shopify ecosystem experience preferred, or a demonstrated ability to ramp into a new ICP quickly

Shopify ecosystem experience preferred

• Equity included
• Annual company-wide offsite