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As a Senior Product Marketer at Abridge, you’ll lead go-to-market campaigns and equip our commercial teams to convert pipeline and expand accounts. You’ll craft clear messaging and positioning for new features—specifically showcasing how we’re extending the value of ambiently captured clinical conversations into revenue cycle management.
Job Responsibility:
Develop messaging and audience insights that drive awareness, activation, and adoption of Abridge’s core products
Create market-making moments and bring together Growth, Sales, and Partner Success to run campaigns that build consideration and differentiation
Craft compelling product narratives, differentiated positioning, and resonant messages
Build personas for key segments and buyer roles within RCM
Lead product launches and marketing moments to generate pipeline and grow adoption
Produce assets across formats: sales enablement, lifecycle campaigns, blog posts, event keynotes, and more
Build a marketing roadmap with Product for current and future RCM features, announcing updates at the right cadence for each audience
Manage the monthly release cycle for upcoming RCM features with the product marketing team
Requirements:
7–10+ years of professional experience (or equivalent)
At least 6 years in product marketing at a health tech company serving B2B audiences