Senior Product Manager Job at Avanos (Alpharetta)

Senior Product Manager

Avanos

Location:
United States , Alpharetta

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Senior Product Manager, Global Strategic Marketing (GSM) will serve as a key contributor responsible for driving upstream marketing strategy, innovation initiatives, and global commercialization planning for the long-term enteral feeding portfolio, including MIC-KEY and related platforms.This role leads high priority new product development initiatives, supports portfolio strategy and pipeline prioritization, and partners closely with cross functional teams to translate customer insights into commercially viable solutions.The Senior Product Manager operates as a strategic leader without direct authority, guiding cross functional teams through the stage gate process and ensuring alignment with business objectives, financial targets, and global growth initiatives.

Job Responsibility:

Lead upstream marketing strategy for assigned product lines and innovation initiatives within the long-term enteral feeding portfolio
Translate Voice of Customer insights into product concepts, use applications, and differentiated value propositions
Support development and prioritization of the innovation pipeline in alignment with market opportunity and business strategy
Conduct market assessments, competitive analysis, and stakeholder mapping to inform strategy and investment decisions
Lead cross functional teams through the stage gate process from concept through commercialization
Develop target product profiles, market requirements, and business cases (NPV, ROI, margin)
Serve as strategic marketing lead for high priority innovation programs
Partner with R&D, Regulatory, Quality, Clinical, and Human Factors teams to ensure alignment on product design, usability, and compliance
Develop global commercialization strategies including positioning, messaging, pricing, and launch planning
Lead development of claims, copy, and core marketing assets in partnership with cross functional teams
Ensure alignment with downstream marketing and sales teams to support successful global launches
Support market entry strategies and expansion into new geographies
Contribute to business case development and ensure initiatives meet financial expectations, including NPV, ROI, and global margin targets
Support portfolio optimization efforts, including lifecycle strategy, product improvements, and rationalization
Maintain and evolve global pricing strategies in alignment with market conditions and business objectives
Support strategic initiatives such as M&A evaluation and integration planning
Influence and align cross functional teams including R&D, Regulatory, Quality, Clinical, and commercial stakeholders
Act as the voice of the customer and commercial organization within product development
Drive alignment across global and regional marketing teams to ensure effective execution

Requirements:

5+ years of marketing experience, preferably in medical device or healthcare
Experience in product management, including new product development and commercialization
Demonstrated ability to lead cross functional initiatives and influence without direct authority
Strong analytical and financial acumen, including experience with business cases (NPV, ROI, margin)
Experience with Voice of Customer research and market analysis
Strong communication, presentation, and project management skills
Ability to manage multiple priorities in a fast paced environment
Bachelor’s degree required
Ability to travel up to 25–30%

Nice to have:

MBA or equivalent business/strategic experience
Bachelor’s or Master’s degree in Engineering or related technical field
Experience in enteral feeding, digestive health, or related therapeutic areas
Medical device marketing experience
Experience supporting global product launches
Understanding of regulatory and clinical requirements in medical device development

What we offer:

comprehensive and competitive range of benefits
generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting
benefits on day 1
free onsite gym
onsite cafeteria
HQ region voted 'best place to live' by USA Today
uncapped sales commissions

Additional Information:

Job Posted:
March 25, 2026

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