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Own and drive localized product and marketing strategies for CONMED product portfolios
Lead market research, competitive analysis, and customer insight generation to identify growth opportunities and strategic priorities
Develop and execute product positioning, value propositions, key messaging, and integrated marketing campaigns aligned with regional and global strategies
Own P&L management for assigned portfolios, including sales performance tracking, forecasting, pricing analysis, and budget management
Lead New Product Introduction (NPI) and launch execution, including launch strategy, value proposition development, marketing tool creation, and cross-functional alignment
Drive Product Life Cycle Management (PLCM) activities, including product introductions, line extensions, portfolio optimization, and phase-out planning
Lead product training and education programs for internal stakeholders (Sales teams, Distributors, and related cross-functional teams)
Develop and deliver product training materials, launch readiness programs, and procedure-focused education to ensure strong commercial execution
Act as a product expert and key reference for the company product portfolios within the organization
Serve as the primary product management lead for assigned franchises, partnering closely with Sales, Medical Education, Clinical, Regulatory, Supply Chain, and Global Marketing teams
Drive alignment of local strategies and execution plans with regional and global business objectives
Lead cross-functional execution to ensure operational readiness, supply alignment, and successful market delivery
Provide strategic product and marketing leadership to support Asia Export (SEA) markets
Collaborate with regional and global teams to adapt product strategies, campaigns, and tools for diverse market needs
Coordinate with distributors and local partners across Asia to support launches, campaigns, and ongoing portfolio management
Build and maintain strong relationships with Key Opinion Leaders (KOLs) and healthcare professionals
Lead planning and execution of educational programs, workshops, and congress activities to support brand and clinical leadership
Gather structured customer feedback and translate insights into product and marketing strategy improvements
Ensure full compliance with Korean medical device laws and regulations, including promotional review, advertising regulations, and economic benefit reporting
Adhere to KMDIA and Ministry of Health & Welfare compliance frameworks
Uphold the highest ethical standards and transparency in all marketing, educational, and stakeholder engagement activities
Own compliance-related documentation, review processes, and audit readiness for assigned portfolios
Requirements
Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA preferred)
Minimum 3 years of sales/marketing experience in the medical device or healthcare industry
Fluency in English (verbal and written) for global communication and documentation
Strong understanding of marketing tools (Big Picture Marketing) and CRM platforms
Knowledge of Korean medical device compliance regulations and ethical marketing practices
Nice to have
Experience in both Orthopedic and Surgical product marketing
Exposure to Asia Export markets or regional/global marketing roles
Proficiency in tools such as Salesforce, Power BI, Smartsheet