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As a Senior Product Manager, you will be responsible for the vision, strategy, and execution of Rockbot’s core display products, including digital signage and TV. You will oversee the entire product lifecycle, from software on media players to the content management system that helps thousands of brick-and-mortar businesses engage their customers with dynamic visual content. A central part of this role is leading the development and expansion of the platform's display features, including integrating and managing media from diverse sources such as the Rockbot CMS, third-party partners, point-of-sale systems, and advertisers. You will gather requirements from customers, internal teams, and partners to drive the digital transformation of brick-and-mortar businesses. This role offers a unique opportunity to develop and execute the innovation roadmap for our display products, collaborate with and influence teams such as music and advertising, and shape the go-to-market strategy and implementation for a rapidly growing product line.
Job Responsibility:
Own the end-to-end product lifecycle for the Rockbot display platform, from hardware/player integrations and the content management system (CMS) to user-facing applications and APIs
Define the product strategy and roadmap for a best-in-class digital signage platform, including requirements gathering, performance measurement, optimization, and innovation
Conduct market research and competitor analysis to identify opportunities that inform product decisions
Thoroughly analyze and deeply understand the customer journey related to content strategy across digital media touchpoints and in-store media display experiences
Collaborate with UX/UI designers to create intuitive, robust, and scalable content management tools for our diverse customer base
Lead the product integration of key content and data sources into customer-facing applications and experiences
Maintain and prioritize the feature backlog, and coordinate releases for the signage and display platforms
Troubleshoot all product and integration issues, owning them through to a successful resolution
Establish performance KPIs and model the revenue of the Rockbot digital signage product, including new features, and monitor actual sales data to refine the model and analyze accordingly
Requirements:
5 - 7 years of experience as a Product Manager with a demonstrable track record of launching and iterating on successful B2B SaaS products
Strong understanding of product methodologies and the entire product development lifecycle, from ideation to launch and optimization
Experience with products that involve a hardware/software component (e.g., IoT, connected devices, media players) is highly desirable
Deep understanding of the Digital Signage/DOOH landscape and use cases, including retail media, menu boards, and wayfinding
Proven experience working with and managing technical integrations in a commercial environment
Experience with Content Management Systems (CMS), digital asset management platforms (DAMs), or digital signage platforms
Ability to collaborate hand in hand with developers to build solutions and solve both business & design issues. Proficient with agile methodologies and using tools like JIRA and Slack to drive development tasks
Strong analytical and problem-solving skills, with the ability to translate complex business needs into precise, actionable product requirements
Very organized, with excellent attention to detail and a focus on delivering projects thoroughly
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