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Our client is a fast-growing, science-led biopharmaceutical company that is rapidly expanding its footprint in Hong Kong. Unlike traditional, heavy-process MNCs, this organization offers a dynamic, agile environment where decisions are made quickly, and execution is fast. Reporting directly to Head of Marketing, you will own the brand strategy and execution for the Dermatology and Nephrology portfolio. You will bridge clinical science with commercial strategy to maximize patient access and market share.
Job Responsibility:
Develop and execute annual Brand Plans (BP/BAP), defining clear patient segmentation, indication strategies, and value propositions
Build a robust insights framework (patient flow, referral pathways, and private vs. public sector dynamics)
Lead lifecycle management including launch readiness for new indications and future pipeline products
Cultivate relationships with Key External Experts (KEEs)
Translate clinical data and unmet needs into compelling product claims and medical education messages
Collaborate cross-functionally to shape market access strategies, managing evidence-based reimbursement pricing and hospital listing dossiers
Lead marketing programs and events with clear KPIs and budget management, ensuring strict adherence to compliance (SOPs) and local regulations
Requirements:
Bachelor’s degree in Life Science (highly preferred) or Marketing
3–5 years of pharmaceutical marketing experience
Experience in MNC pharma environments is preferred
Strong analytical ability to translate clinical data into marketing strategy
Proficient in written and spoken English and Chinese (Cantonese)
Mandarin is a plus
Nice to have:
Mandarin is a plus
What we offer:
Ownership: You won't just implement global directives
you will shape the local strategy
Growth: This is an expansion role with a clear pathway to handle future blockbuster portfolios
Culture: Join a team that values results over bureaucracy