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The Senior Product Manager, SEO will be responsible for developing, implementing, and managing the company's search engine optimization strategy. This role will focus on driving organic traffic, improving search engine rankings, and enhancing the overall online visibility of the company’s digital properties. The ideal candidate is a strategic thinker with deep technical SEO expertise, strong analytical skills, and proven leadership abilities.
Job Responsibility:
Develop and execute a comprehensive SEO strategy aligned with business objectives, including both technical and content-focused initiatives
Conduct in-depth keyword research and competitive analysis to identify growth opportunities
Stay up-to-date with the latest SEO trends, algorithm changes, and best practices
Lead technical SEO audits to identify and address issues related to site architecture, crawlability, indexation, site speed, and structured data implementation
Work closely with development teams to ensure SEO best practices are implemented during website updates and migrations
Manage and optimize Google Search Console, Bing Webmaster Tools, and other relevant SEO platforms
Collaborate with the content and marketing teams to ensure content is optimized for target keywords and user intent
Develop and manage a strategic link building and outreach program to increase domain authority
Define key performance indicators (KPIs) and regularly monitor organic search performance using tools like Google Analytics and various SEO platforms
Prepare and present detailed reports on SEO performance, providing actionable insights and recommendations to stakeholders
Mentor and guide junior SEO specialists or team members
Lead cross-functional projects, serving as the subject matter expert for all SEO-related initiatives
Requirements:
Bachelor's degree in Marketing, Business, Computer Science, or a related field
5+ years of experience in managing and implementing large-scale SEO strategies, preferably in a fast-paced environment
Expert-level knowledge of technical SEO, including HTML, CSS, JavaScript, and their impact on SEO
Proficiency with industry-leading SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog)
Strong analytical skills with the ability to interpret data and translate it into actionable strategies
Excellent verbal and written communication skills for presenting complex data and strategies
Proven ability to manage projects independently and drive results
What we offer:
401(k) match
medical, dental and vision insurance
life and disability insurance
generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave
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