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Senior Product Manager, Salesforce - GM Energy

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General Motors

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Location:
United States , Austin ▼

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

The Senior Product Manager - Salesforce will be responsible for supporting the successful implementation and adoption of Salesforce platform software. They will help oversee enhancements to GM Energy's Salesforce instances. They will support the long-term product vision for the sales platform, marketing platform, customer care platform and Customer Experience (CX) as executed through the CRM Product Lifecycle. The ideal candidate will have enabled multiple business processes on the salesforce platform and delivered working solutions, successfully serving various business leaders' needs. This role will be heavily responsible for day-to-day 'run-the-business' operations, tracking production issues, and resolution of those issues. The ideal candidate is always looking for ways to improve a product or service to make it better, faster, and more user-friendly. This position reports to the Group Product Manager – Salesforce.

Job Responsibility:

  • Drive development and management of portfolio for delivering Salesforce/CRM Customer Care and Marketing capabilities
  • Drive project prioritization and business requirements gathering with technical teams leveraging agile development best practices
  • attend sprint retrospectives to ensure programs are completed with high standards
  • Evaluate new capabilities and share POV from business and technology aspects
  • Own parts of the CRM product lifecycle and support the product roadmap
  • Engage in a consultative approach while documenting the 'whys and hows' of future development
  • Support development, maintenance and continuous improvement of the metrics and SLAs of the environments in which the Salesforce CRM system has been deployed
  • Understand and solve complex business and technology challenges related to the implementation of CRM technologies and applications that meet business needs
  • Support defining of the release process and collaborate with cross functional teams to bring the product or feature to market
  • Partner with customer care, marketing, creative and experience teams to develop use cases, personalized content and messaging processes and initiates ongoing engagement of customers, leading to continued brand recognition and sales
  • Develop and support strategies focusing on customer engagement and personalization for successful outcomes and fulfillment of KPI goals
  • Anticipate and proactively resolve CRM platform issues while working independently
  • Manage dependencies /Integrations with other digital functions: ERP, OMS, ecommerce, marketing
  • Collaborate with the customer care enablement team to develop and drive adoption plans for new capabilities, releases, and processes
  • Organize and facilitate biweekly end of sprint demos to business stakeholders
  • Organize and facilitate biweekly sprint planning sessions with the development team
  • Validate, track, and report bugs discovered in Salesforce production environment
  • Coordinate and support UAT for business end users, including test case execution

Requirements:

  • 4+ Years Salesforce Experience
  • 5-7 Years Product Management Experience
  • Bachelor's degree in a relevant business, marketing, or technical field required
  • Unique combination of being business-minded and highly analytical
  • Experience working with technical & functional resources and following an Agile based delivery methodology
  • Deep understanding of customer care / call center processes, marketing journey development, sales processes, lead generation, and lead management
  • The strategic ability to connect business processes and Salesforce for best practices across multiple departments of an enterprise level company
  • Ability to understand the business, business needs, and identify areas that can be optimized
  • Ability to think critically, solve problems, make decisions and build trust across the organization
  • Excellent interpersonal skills, as well as excellent communication skills, verbal and written
  • Demonstrate self-motivation and the ability to grasp concepts quickly
  • Experience with declarative Salesforce development and configuration
  • Embrace data driven & customer insights to inform plans, launches, and iterations
  • Strong organizational skills with proven track record of efficiently executing complex projects to completion at a high level of quality
  • Demonstrated high level of interpersonal skills required to effectively collaborate, motivate, and facilitate others in group situations
  • Desire to work in a complex and evolving environment and to bring an innovation mindset
  • Comfort working in a fast-paced start-up technology environment is essential
  • Highly proficient in oral and written communication skills
  • Strong computer software skills, especially Microsoft Office, including familiarity with MS Excel, MS PowerPoint, and MS Project

Nice to have:

  • Experience working as a customer-facing consultant for a Salesforce professional services team (either Salesforce or a Salesforce consulting firm)
  • Active Salesforce Certifications: Service Cloud, Sales Cloud, Experience Cloud, Marketing Cloud Email Specialist, etc.

Additional Information:

Job Posted:
May 14, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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