Senior Product Manager, Performance Video Advertising Job at Roku (Austin)

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , Santa Monica

Salary:

176163.00 - 297500.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

health insurance
equity awards
life insurance
disability benefits
parental leave
wellness benefits
paid time off
global access to mental health and financial wellness support and resources
commuter benefits
retirement options (401(k)/pension)

Fulltime

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , New York

Salary:

176163.00 - 297500.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Commuter benefits
Retirement options (401(k)/pension)

Fulltime

Senior Performance Marketing Lead, YouTube

Shopify's YouTube investment has quadrupled in six months. We're now operating a...

Location

Salary:

Not provided

Shopify

Expiration Date

Until further notice

Requirements

Proven track record managing large-budget digital acquisition campaigns to direct-response performance targets
Experience working in the Google advertising ecosystem (Search, Display, YouTube, or Demand Gen campaigns)
Comfort with ambiguity and a track record of building or rebuilding programs, not just optimizing established ones
Strong analytical mind with deep experience in performance marketing measurement — incrementality, lift studies, attribution, and ROI modeling
Basic understanding of statistics and experimental design concepts including statistical significance, standard deviations, power analysis, and sampling bias
Demonstrated ability to translate large data sets into actionable insights & creative solutions to complex analytical problems
Strong executive communication skills — can present measurement findings and channel strategy to senior leadership with clarity and confidence
Experience leading or managing a team

Job Responsibility

Own the measurement framework for Demand Gen — incrementality testing, geo-lift studies, attribution modeling, and cross-device / cross-platform signal resolution
Identify and close measurement gaps, particularly around CTV, iOS privacy constraints, and emerging inventory types
Build and maintain measurement confidence with Data Science and executive stakeholders — translate complex analytical findings into clear business narratives
Lead Shopify's Demand Gen acquisition program end-to-end: YouTube in-stream, in-feed, CTV, Audio, Gmail and more
Develop and execute strategies to scale investment efficiently while maintaining efficiency targets
Prioritize and test new inventory sources to drive net new growth for the channel
Design high-velocity testing roadmaps across creative, audiences, bidding strategies, and landing pages
Partner with Creative Strategy to produce durable learnings around video source, length, fatigue, and content themes
Optimize creative performance across distinct inventory types and audiences — what works on in-stream doesn't necessarily work on CTV or Gmail
Manage and develop a team of 2–3 marketers, with scope to grow as the channel scales

Fulltime

Senior Monetization Manager

As a Monetization Manager in our Team in our Tel Aviv Office, you’ll work with a...

Location

Israel , Tel Aviv

Salary:

Not provided

Taboola

Expiration Date

Until further notice

Requirements

5+ years of experience monetizing publisher assets/products (mostly Web)
Hands-On, proven experience with Google Ad Manager (GAM) – a Must
Hands-On, proven experience with Header Bidding (PreBid) – a Must
Extensive knowledge of the advertising industry, including: SSPs, Header Bidding, Open Bidding, RTB
Experience in understanding advertiser’s objectives and delivering results by optimization or product changes to meet Adv’ KPIs
Supreme analytics skills, providing insights from complex data sources. Advanced Excel skills and good analytical understanding
Experience working with industry top demand partners/sources
Advanced technical knowledge and troubleshooting skills of GAM and other tech’ vendors form a publisher’s ad stack
Great interpersonal skills, people person, and a team player
Attention to detail, well organized, and multi-tasking capabilities

Job Responsibility

Responsible for ad stack optimization across all programmatic products at Taboola-News – display, video and native – to hit the company’s revenue targets
Responsible for daily revenue management and execution of AdOps tasks, as well as managing ongoing programmatic partnerships
Daily contact with demand partners, in parallel to managing the technical aspect of the ad serving and performance optimization
Continuously grow revenue based on the company’s KPI’s and targets, and to provide monetization insights, real-time information and results to the relevant stakeholders
Work closely with product and engineering on AB testing and implementing advertising products, as well as troubleshooting and QA-ing
Stay up to date on all industry news including updates such as: Prebid.org, regulatory updates (GDPR, CCPA..etc), Identity solutions, policy changes (ads and content)

What we offer

Comprehensive benefits (health, etc.)
fully stocked kitchen
location-specific perks (gym partnerships, parking)
hybrid work schedule with 3 days in-office

Senior Account Manager, Consumer Acquisition, OnBrand

The Senior Account Manager, Consumer Acquisition, OnBrand will report to the Acc...

Location

United States , New York; Atlanta

Salary:

89250.00 - 150250.00 USD / Year

Amex

Expiration Date

Until further notice

Requirements

5+ years of experience in account management at a leading creative, design, or strategy agency, or within an in-house brand environment
Proven experience leading client relationships and managing direct reports
Demonstrated ability to build and nurture strong partnerships
Strong analytical skills with the ability to interpret data and make data-driven decisions
Solid understanding of design and digital marketing across social, advertising, email, and content marketing
Excellent interpersonal, communication, and presentation skills
Experience briefing, creating, and producing assets for multichannel campaigns
Familiarity with comScore, CRM platforms, and analytics or competitive intelligence tools
Experience working with project management tools such as Workfront

Job Responsibility

Client Relationship Management: Build and maintain strong client relationships, fostering trust and effectively managing day-to-day requests
Cultivate new and existing relationships to drive business growth
Serve as the primary OnBrand point of contact for assigned Marketers and Product Managers
Develop a deep understanding of client objectives, goals, and target audiences and acquisition priorities
Digital Strategy Development: Partner with creative strategy, UX/UI, and cross-functional teams to develop comprehensive digital marketing strategies
Conduct market research, competitive analysis, and audience insights
Define key performance indicators (KPIs) and measurement frameworks
Identify mid-funnel acquisition opportunities including and video-led content to enhance creative effectiveness and conversion of NAA
Connect media performance and analytics with creative strategy and development to optimize creative execution by channel and placement
Campaign Management: Collaborate with project management and creative teams to oversee the development and execution of digital content

What we offer

Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Fulltime

Senior Paid Media Manager

The GoFundMe team is searching for a Senior Paid Media Manager to drive global c...

Location

United States

Salary:

118500.00 - 177500.00 USD / Year

GoFundMe

Expiration Date

Until further notice

Requirements

6–8 years of hands-on experience managing paid media campaigns in a fast-paced, high-growth B2C or mission-driven environment
Proven success leading multi-channel media portfolios across Google Ads, Meta, TikTok, YouTube, and programmatic platforms
Strong analytical and strategic skills - able to connect channel performance to business outcomes and tell the story behind the numbers
Experience running campaigns across multiple markets with cultural and regulatory nuance
Deep understanding of creative testing, audience segmentation, and attribution
Flexible and resourceful - thrives in ambiguity, comfortable moving between strategic planning and in-platform optimization
Excellent collaboration and communication skills
strong ability to align diverse stakeholders around a shared vision
Passionate about experimentation and continuous improvement

Job Responsibility

Deliver GoFundMe’s global paid media strategy, overseeing planning, execution, and optimization across SEM, paid social, display, video, and programmatic
Drive measurable business outcomes - growing new fundraiser starts, donors, and repeat engagement while maintaining strong ROI and efficiency targets and working closely with the organic teams
Lead cross-market campaigns, balancing global consistency with local relevance across North America, Europe, and emerging international markets
Champion experimentation and growth science, using A/B testing, geo-lift, and incrementality frameworks to uncover new opportunities and reduce reliance on last-click metrics
Collaborate with Product and CRM to create seamless user journeys that bridge acquisition, activation, and re-engagement
Partner with Data Science and Finance on forecasting, attribution modeling, and media mix optimization
translate insights into clear business recommendations
Build and manage relationships with media agencies and platform partners, ensuring operational excellence, innovation, and cost efficiency
Develop creative testing frameworks with Brand and Creative teams to identify high-performing messages and formats that drive emotional and behavioral response
Monitor, report, and communicate performance regularly to senior leadership — connecting campaign results to overall business impact

What we offer

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
Community Engagement: Make a difference through our volunteering program

Fulltime

Advertising Director

As the Advertising Director, Turkey, you will own and grow Taboola’s advertiser ...

Location

Turkey , Istanbul

Salary:

Not provided

Taboola

Expiration Date

Until further notice

Requirements

Minimum of 10 years in a senior commercial or advertising leadership position, with a background from a major agency, brand-side marketing team, or leading technology/ad-tech company
Deep familiarity with the Turkish advertising market
Fluency in advertiser measurement frameworks — CAC, LTV, incrementality, MMM and attribution gaps
Proven experience directly managing, recruiting and developing both a sales team and an account management team — combined headcount of at least 4 people
A natural leader and coach
Proven success in securing and scaling customer budgets, and in growing and retaining existing accounts post-sale
Relentless track record independently building, pursuing and closing a large pipeline of leads, and running structured account and retention plans
Significant experience in structuring and negotiating deals within the digital media space
Experience mentoring sellers and account managers
Must be technologically savvy

Job Responsibility

Leading both a team of sellers and a team of account managers to land, scale and retain business
Driving aggressive, high performance across both functions in order to grow the regional Book of Business
Defining the go-to-market strategy for each market across direct and agency routes
Effectively managing client expectations and ensuring successful campaign management end to end
Managing a robust pipeline and accurately forecasting new-business closure rates
Setting clear goals and KPIs for both the sales and account management teams
Understanding clients’ organizations, producing and maintaining up-to-date 'client mapping' for key accounts
Running quarterly account plans with the AMs and holding them accountable for ways to scale
Offering multiple Taboola products to a given client
Gaining excellent understanding of digital technology, video, and the revenue ecosystem

What we offer

20 days holiday
excellent health insurance
some flexible working
stock options

Fulltime

Senior Ad Measurement Lead

Roku is seeking an Sr. Ad Measurement Lead to join our growing Ad Measurement te...

Location

United States , New York

Salary:

129700.00 - 195200.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5-8 years' experience in campaign analytics, attribution, measurement, or research
Media experience (TV, video, digital) is preferred
Experience in designing conversion studies leveraging client 1P data, including familiarity with pixel-based attribution, CAPI and MMP integration, is preferred
Experience in ad effectiveness studies with third-party measurement vendors such as Nielsen, comScore, iSpot, Experian, Kantar, InMarket, etc is preferred
Experience in A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred
Experience in leveraging AI for analysis, productivity and workflow automation
Ability to run analyses utilizing SQL, Excel, Tableau or similar tools
Ability to work with ambiguous data to create insights that reflect strong business judgment
Speak comfortably in a variety of settings including one-on-one and in front of large group with the ability to adapt communication style for different audiences
Present comfortably to senior level clients independently

Job Responsibility

Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes
Cultivate strategic relationships with the agency analytics team
Independently lead quantitative and qualitative studies from start-to-finish. This includes scoping study feasibility, performing data analysis, generating reports and presenting results both internally and externally
Manage relationships with third-party measurement providers and work with internal stakeholders to onboard and integrate new providers
Partner closely with marketing, sales, client service, product, partnerships and more to execute against strategic initiatives and develop scalable solutions to industry challenges
Conduct meta-analyses and create case studies utilizing third party measurement data to educate clients, the market, and internal product and analytics teams
Continuously challenge and improve our array of existing measurement solutions
Provide guidance and mentorship to junior teammates through knowledge sharing and training

What we offer

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Healthcare (medical, dental, and vision)
Life, accident, disability, commuter, and retirement options (401(k)/pension)

Fulltime

Select Country

Senior Product Manager, Performance Video Advertising

Job Description

Job Responsibility

Requirements

What we offer

Looking for more opportunities?

Senior Product Manager, Performance Video Advertising

Senior Product Manager, Performance Video Advertising

Senior Product Manager, Performance Video Advertising

Senior Performance Marketing Lead, YouTube

Senior Monetization Manager

Senior Account Manager, Consumer Acquisition, OnBrand

Senior Paid Media Manager

Advertising Director

Senior Ad Measurement Lead

Our AI answers in your language