Senior Product Manager, Performance Video Advertising Job at Roku (Santa Monica)

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , New York

Salary:

176163.00 - 297500.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Commuter benefits
Retirement options (401(k)/pension)

Fulltime

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , Austin

Salary:

Not provided

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Global access to mental health and financial wellness support and resources
Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
Vacation and other personal time off

Fulltime

Senior Performance Marketing Lead, YouTube

Shopify's YouTube investment has quadrupled in six months. We're now operating a...

Location

Salary:

Not provided

Shopify

Expiration Date

Until further notice

Requirements

Proven track record managing large-budget digital acquisition campaigns to direct-response performance targets
Experience working in the Google advertising ecosystem (Search, Display, YouTube, or Demand Gen campaigns)
Comfort with ambiguity and a track record of building or rebuilding programs, not just optimizing established ones
Strong analytical mind with deep experience in performance marketing measurement — incrementality, lift studies, attribution, and ROI modeling
Basic understanding of statistics and experimental design concepts including statistical significance, standard deviations, power analysis, and sampling bias
Demonstrated ability to translate large data sets into actionable insights & creative solutions to complex analytical problems
Strong executive communication skills — can present measurement findings and channel strategy to senior leadership with clarity and confidence
Experience leading or managing a team

Job Responsibility

Own the measurement framework for Demand Gen — incrementality testing, geo-lift studies, attribution modeling, and cross-device / cross-platform signal resolution
Identify and close measurement gaps, particularly around CTV, iOS privacy constraints, and emerging inventory types
Build and maintain measurement confidence with Data Science and executive stakeholders — translate complex analytical findings into clear business narratives
Lead Shopify's Demand Gen acquisition program end-to-end: YouTube in-stream, in-feed, CTV, Audio, Gmail and more
Develop and execute strategies to scale investment efficiently while maintaining efficiency targets
Prioritize and test new inventory sources to drive net new growth for the channel
Design high-velocity testing roadmaps across creative, audiences, bidding strategies, and landing pages
Partner with Creative Strategy to produce durable learnings around video source, length, fatigue, and content themes
Optimize creative performance across distinct inventory types and audiences — what works on in-stream doesn't necessarily work on CTV or Gmail
Manage and develop a team of 2–3 marketers, with scope to grow as the channel scales

Fulltime

Senior Account Manager, Consumer Acquisition, OnBrand

The Senior Account Manager, Consumer Acquisition, OnBrand will report to the Acc...

Location

United States , New York; Atlanta

Salary:

89250.00 - 150250.00 USD / Year

Amex

Expiration Date

Until further notice

Requirements

5+ years of experience in account management at a leading creative, design, or strategy agency, or within an in-house brand environment
Proven experience leading client relationships and managing direct reports
Demonstrated ability to build and nurture strong partnerships
Strong analytical skills with the ability to interpret data and make data-driven decisions
Solid understanding of design and digital marketing across social, advertising, email, and content marketing
Excellent interpersonal, communication, and presentation skills
Experience briefing, creating, and producing assets for multichannel campaigns
Familiarity with comScore, CRM platforms, and analytics or competitive intelligence tools
Experience working with project management tools such as Workfront

Job Responsibility

Client Relationship Management: Build and maintain strong client relationships, fostering trust and effectively managing day-to-day requests
Cultivate new and existing relationships to drive business growth
Serve as the primary OnBrand point of contact for assigned Marketers and Product Managers
Develop a deep understanding of client objectives, goals, and target audiences and acquisition priorities
Digital Strategy Development: Partner with creative strategy, UX/UI, and cross-functional teams to develop comprehensive digital marketing strategies
Conduct market research, competitive analysis, and audience insights
Define key performance indicators (KPIs) and measurement frameworks
Identify mid-funnel acquisition opportunities including and video-led content to enhance creative effectiveness and conversion of NAA
Connect media performance and analytics with creative strategy and development to optimize creative execution by channel and placement
Campaign Management: Collaborate with project management and creative teams to oversee the development and execution of digital content

What we offer

Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Fulltime

Senior Paid Media Manager

The GoFundMe team is searching for a Senior Paid Media Manager to drive global c...

Location

United States

Salary:

118500.00 - 177500.00 USD / Year

GoFundMe

Expiration Date

Until further notice

Requirements

6–8 years of hands-on experience managing paid media campaigns in a fast-paced, high-growth B2C or mission-driven environment
Proven success leading multi-channel media portfolios across Google Ads, Meta, TikTok, YouTube, and programmatic platforms
Strong analytical and strategic skills - able to connect channel performance to business outcomes and tell the story behind the numbers
Experience running campaigns across multiple markets with cultural and regulatory nuance
Deep understanding of creative testing, audience segmentation, and attribution
Flexible and resourceful - thrives in ambiguity, comfortable moving between strategic planning and in-platform optimization
Excellent collaboration and communication skills
strong ability to align diverse stakeholders around a shared vision
Passionate about experimentation and continuous improvement

Job Responsibility

Deliver GoFundMe’s global paid media strategy, overseeing planning, execution, and optimization across SEM, paid social, display, video, and programmatic
Drive measurable business outcomes - growing new fundraiser starts, donors, and repeat engagement while maintaining strong ROI and efficiency targets and working closely with the organic teams
Lead cross-market campaigns, balancing global consistency with local relevance across North America, Europe, and emerging international markets
Champion experimentation and growth science, using A/B testing, geo-lift, and incrementality frameworks to uncover new opportunities and reduce reliance on last-click metrics
Collaborate with Product and CRM to create seamless user journeys that bridge acquisition, activation, and re-engagement
Partner with Data Science and Finance on forecasting, attribution modeling, and media mix optimization
translate insights into clear business recommendations
Build and manage relationships with media agencies and platform partners, ensuring operational excellence, innovation, and cost efficiency
Develop creative testing frameworks with Brand and Creative teams to identify high-performing messages and formats that drive emotional and behavioral response
Monitor, report, and communicate performance regularly to senior leadership — connecting campaign results to overall business impact

What we offer

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
Community Engagement: Make a difference through our volunteering program

Fulltime

Vp, Head Of Supply (Freewheel)

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers...

Location

United States , New York

Salary:

295991.74 - 443987.61 USD / Year

Comcast Advertising

Expiration Date

Until further notice

Requirements

15+ years of experience in media and technology sales, programmatic advertising highly preferred
Excellent understanding of the premium video advertising ecosystem
Proven success in setting and exceeding revenue goals. Established track record of closing and scaling complex enterprise partnerships
Strong relationships with executive-level Publishers and Agencies
Experience in managing, mentoring and motivating sales teams
Executive-level interpersonal, verbal and written communication skills
Experience managing partners and negotiating complex agreements
Self-motivated with attention to detail and a results-driven approach
Strong understanding of client requirements and how to appropriately respond
Ability to drive change management in evolving business environments

Job Responsibility

Develop and execute a unified supply strategy that integrates ad server, programmatic exchange and monetization capabilities
Consistently deliver high-quality results, turning strategic vision into action with a focus on efficiency and beating deadlines
Collaborate with FreeWheel’s senior leadership to align supply revenue strategy with overall business goals and long-range plan
Ensure optimal alignment with FreeWheel’s VP of US Revenue, Demand, VP of Programmatic operations
Drive growth by identifying new revenue opportunities and optimizing existing business
Distill complex narratives and market dynamics into strategic and actionable growth plans
Elevate FreeWheel’s visibility through thought leadership and industry relationships with decision-makers
Lead and manage the US Revenue sales team, ensuring partnership with FreeWheel’s existing Demand & Programmatic operations team and initiatives
Oversee the development and execution of vertical sales strategies to maximize growth from content distributors including Publishers, Broadcasters, MPVDs, OEMs, Streaming platforms, and new customer segments
Lead negotiation and execution of large scale, multi-year enterprise agreements

What we offer

Medical, prescription, vision, and dental insurance for eligible employees
401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay
Paid time off including eight observed company holidays and flex time
Exclusive perks + discounts, including tuition assistance, commuter benefits and more

Fulltime

Junior Digital Designer

As a Junior Digital Designer, you will apply your design foundations to create a...

Location

United Kingdom , City of London, London

Salary:

25000.00 GBP / Year

Social Value Portal Ltd

Expiration Date

Until further notice

Requirements

1+ year of experience in digital design
Proficiency in Adobe Creative Suite — particularly Photoshop, After Effects, and Premiere Pro
Familiarity with HTML, CSS, and JavaScript
Solid understanding of animation principles
Basic video editing skills
Strong communication skills with the ability to listen, present ideas clearly, and collaborate effectively
Ability to work both independently and within a collaborative team environment
Strong attention to detail and excellent organisational skills
A proactive mindset with a commitment to exceeding client expectations
Excellent written and verbal communication skills

Job Responsibility

Collaborate with clients, campaign partners, and the Senior Creative Team to design and build high-quality digital advertising experiences
Balance visual design, performance objectives, and technical or publisher requirements when developing creatives
Manage your workload independently and deliver projects within agreed deadlines
Execute campaign briefs to the highest quality standards
Conduct quality assurance testing on approved creative assets and identify areas for improvement
Learn to troubleshoot campaigns or creative issues across different platforms and environments
Provide creative support and guidance to other MOBKOI departments
Advise Sales and Account Management teams on budgets, production timelines, creative feasibility, and best practices
Ensure internal processes and workflows are followed correctly across teams
Develop strong design concepts, including demos and storyboards, and support sales pitches when required

Fulltime

Creative Director, Design & Animation

This role leads creative direction for visual and motion design across Mint Mobi...

Location

United States , Frisco; Irvine; Bellevue

Salary:

114600.00 - 206700.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
Acceptable areas of study include Design, Animation, Fine Arts, Creative, Advertising, Film or related field (Preferred)
8+ years directing design and animation for national or global brands as a creative director or like creative leader (Preferred)
You've worked with leading brands and led design/animation teams to produce award-winning work (Preferred)
D2C brand experience a strong plus (Preferred)
Mastery of design and animation software including Adobe Creative Suite, Figma, and motion tools (Preferred)
Leadership: A track record of leading design and animation teams and partnering with marketing and production to produce high-quality motion graphics, video, animation, and graphic design across channels (Required)
Creative Direction: Customers aren't thinking about 'marketing teams' when they interact with our brands. You have a vision for how every customer touchpoint is evolving visually (from a piece of social to a checkout flow) and can steer the work that direction. We want passionate creative thinkers who are also seasoned enough to know when to push back, when to take feedback, and when to move on (Required)
Presentations: Confidently and persuasively presenting creative concepts to secure buy-in (Required)
You work independently and proactively. You can take a brief (or more often, a conversation) and turn it into a visual idea. You know when to get others involved and how to work with peers inside and outside Creative (Required)

Job Responsibility

Lead and mentor the design and animation teams to develop high-quality visual and motion work that meets brand and marketing goals across Mint Mobile and Ultra Mobile
Provide actionable feedback through quarterly reviews and ongoing coaching to strengthen craft, career growth, and creative range for designers and animators
Manage team dynamics and performance to keep a productive, collaborative, innovative environment for the team to do its best work
Maintain a consistently high standard of design, animation, and visual storytelling across both brands while evolving aesthetics as business needs change
Partner with the Creative Director, Copy as a dynamic duo to deliver breakthrough integrated creative across promotional campaigns, social, experiential/brand activations, and customer communications
Collaborate with marketing partners, Creative Account Management, and external partners to plan and execute creative projects against shared deadlines
Translate briefs (and more often, conversations) into ideas and visual concepts that drive action
Present creative concepts, rationale, and a persuasive creative vision to senior leadership and stakeholders to secure alignment and buy-in
Also responsible for other duties/projects as assigned by business management as needed

What we offer

competitive base salary and compensation package
annual stock grant
employee stock purchase plan
401(k)
access to free, year-round money coaches
medical, dental and vision insurance
flexible spending account
paid time off and up to 12 paid holidays
paid parental and family leave
family building benefits

Fulltime

Select Country

Senior Product Manager, Performance Video Advertising

Job Description

Job Responsibility

Requirements

What we offer

Looking for more opportunities?

Senior Product Manager, Performance Video Advertising

Senior Product Manager, Performance Video Advertising

Senior Product Manager, Performance Video Advertising

Senior Performance Marketing Lead, YouTube

Senior Account Manager, Consumer Acquisition, OnBrand

Senior Paid Media Manager

Vp, Head Of Supply (Freewheel)

Junior Digital Designer

Creative Director, Design & Animation

Our AI answers in your language