Senior Product Manager, Performance Video Advertising Job at Roku (Santa Monica)

New

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , New York

Salary:

176163.00 - 297500.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Commuter benefits
Retirement options (401(k)/pension)

Fulltime

New

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , Austin

Salary:

Not provided

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Global access to mental health and financial wellness support and resources
Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
Vacation and other personal time off

Fulltime

New

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , Boston

Salary:

176163.00 - 297500.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Healthcare (medical, dental, and vision)
Commuter benefits

Fulltime

Senior Sales Strategist

T-Mobile Advertising Solutions (T-Ads) is a growing business unit within the Mar...

Location

United States , New York

Salary:

119600.00 - 215700.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
7+ years of experience in ad-tech delivering successful, holistic product marketing content, sales strategy and collateral that can be tied to increased business revenue
Advertising Agency experience is a plus
Deep Understanding of the Advertising Industry
Strong Analytical Skills
Relationship Building
Exceptional Storytelling Skills
Experience in the Ad-Tech Space
Innovative Approach
Communication Skills

Job Responsibility

Increase the sales pipeline and prospects by developing sales positioning, presentations and proposals that resonate with the buying audience
Create product collateral such as sales sheets and customer-facing presentations that informs and wins audiences to deliver meaningful revenue
Enable sales, SE’s, partners to sell by building effective sales tools and training materials, such as slide decks, and competitive positioning
Author original content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog posts
Develop the competitive comparison guide for use in positioning against similar offerings from other organizations
Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
Develop customer references, testimonials and case studies for external and internal use
Drive product adoption and up-sell/cross-sell strategies
Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team

What we offer

Competitive base salary and compensation package
Annual stock grant
Employee stock purchase plan
401(k)
Access to free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Paid time off
Up to 12 paid holidays
Paid parental and family leave

Fulltime

Senior Multimedia Artist

We are looking for a Multimedia Artist passionate about marketing and storytelli...

Location

Portugal

Salary:

Not provided

Miniclip

Expiration Date

Until further notice

Requirements

A minimum of 2 years of experience as a multimedia artist in the video game and/or advertising industries
A good quality portfolio showcasing previous marketing work (video work is a must)
Multidisciplinary Art skills - video editing, VFX, graphic design, animation
Solid experience working with Adobe After Effects, Premiere, Photoshop, Illustrator
Experience working with AI Tools
Unity knowledge is a must
Good experience with marketing ideation workflows: Competitor benchmarking, brainstorming new ideas, creating storyboards, and being involved in briefings
Positive and proactive attitude
Open and willing to learn mindset
Excellent communication skills

Job Responsibility

Creating assets (videos, playable end cards, static and animated banners) for our Performance Marketing campaigns using various creative production tools
Taking ownership of the assigned creative projects, following a clear workflow funnel from ideation to production
Providing briefing and creative feedback assistance to the outsourcing manager
Switch between projects and game types with a high ownership level
Continuously learning and improving creative ideation and production skill sets, keeping up to date with the new trends and best practices in the mobile performance marketing environment
Doing competitive benchmarking
Analysing creative performance based on reported metrics

National Media Strategy & Planning Manager

The Manager – National Media, Creative & Innovation oversees social, video, and ...

Location

United States , New York City

Salary:

115000.00 USD / Year

Hunter Douglas

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or related field (Master’s a plus)
5–7 years of experience in digital and social media marketing, with emphasis on creative development and channel innovation
Proven experience managing campaigns on Meta, TikTok, YouTube, Pinterest, and programmatic platforms
Demonstrated ability to translate brand strategy into media creative briefs and asset requests
Experience testing new formats, platforms, or ad products, and scaling successful innovations
Familiarity with print and direct mail a plus
Strong creative sensibility paired with data-driven decision making
Excellent stakeholder management and agency partnership skills
Comfortable presenting creative strategies, test results, and brand-building impact to senior leadership

Job Responsibility

Lead the creative briefing process for assigned channels, ensuring timely asset development and alignment with media requirements
Partner with creative teams and agencies to traffic ads and ensure proper setup across platforms
Oversee campaign trafficking, QA, and launch for social, video, and programmatic channels
Manage budget pacing, optimization, and reconciliations to ensure spend aligns with business goals
Drive innovation by testing new ad formats, platforms, partnerships, and creative approaches
Collaborate with Measurement and internal partners on tagging, tracking, and measurement frameworks
Monitor campaign performance daily/weekly, providing optimization recommendations
Manage relationships with publishers and vendors for premium placements (e.g., print, direct mail, sponsorships)
Act as primary creative contact with agencies, ensuring consistency between creative assets and media strategies
Showcase creative and innovation outcomes in quarterly business reviews

What we offer

Bonus target range: 25-35%
Generous benefits package including medical, dental, vision, life, disability
A company culture that prioritizes internal development and professional growth
Time off with pay
401(k) plan with a degree of employer matching
Paid parental leave
Wellness programs and product discounts

Fulltime

Associate Creative Director, Integrated Campaign

Comcast Advertising is seeking a visionary Associate Creative Director, Integrat...

Location

United States , New York; Philadelphia

Salary:

130038.21 - 195057.32 USD / Year

Comcast Advertising

Expiration Date

Until further notice

Requirements

8+ years in creative leadership roles with proven experience managing integrated, multi-platform campaigns
Portfolio of award-winning work demonstrating ability to create breakthrough creative that drives business results
Team collaboration expertise with experience mentoring creative talent and working across diverse creative disciplines (design, copy, video, experiential)
Strategic thinking with ability to translate business objectives into compelling creative concepts
Cross-platform expertise in creating cohesive campaigns across digital, social, traditional, experiential, and B2B channels
Production knowledge understanding design processes, video production, copyrighting, timelines, and project management workflows
B2B marketing experience particularly in technology, media, or advertising industries
Performance marketing understanding of how creative decisions impact engagement, conversion, and ROI
Creative Vision: Ability to see the big picture and connect creative dots across multiple touchpoints and brand stories
Collaborative Leadership: Proven track record of elevating team performance through mentorship and strategic guidance

Job Responsibility

Strategic Creative Leadership
Campaign Architecture: Design and oversee integrated creative strategies that connect our three core brands across all marketing touchpoints
Creative Vision Translation: Partner with the Executive Creative Director to translate high-level brand strategies into executable creative concepts
Cross-Platform Storytelling: Ensure creative consistency and narrative coherence across multiple touchpoints
Innovation Leadership: Stay ahead of industry trends and emerging technologies
Cross-Functional Collaboration & Team Leadership
Creative Team Integration: Work closely with our Design, Copy, Video, and Project Management team
Mentorship & Development: Guide team members in conceptual thinking
Production Partnership: Ensure video content supports integrated campaign concepts
Stakeholder Alignment: Present creative concepts and campaign strategies to senior leadership

What we offer

Medical, prescription, vision, and dental insurance for eligible employees
401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay
Paid time off including eight observed company holidays and flex time
Exclusive perks + discounts, including tuition assistance, commuter benefits and more

Fulltime

Editorial Director - Video & Audio

This is a once-in-a-generation opportunity to shape the future of video journali...

Location

United Kingdom

Salary:

Not provided

Reach plc

Expiration Date

Until further notice

Requirements

Senior leadership experience at executive or senior leadership level within a major media organisation, broadcaster, or high-growth digital publisher
Proven track record of launching and scaling successful video formats, channels, or franchises from concept to sustained audience growth
Ability to turn complex audience and performance data into sharp editorial decisions and rapid content pivots
Deep understanding of how video content intersects with programmatic advertising, direct sponsorship, branded content, and subscription models
Reputation for building, motivating, and leading high-performing teams through periods of significant industry change

Job Responsibility

Set the vision and execute an ambitious video and audio strategy across our national and regional portfolio
Own social video leadership across Facebook, TikTok, YouTube and Instagram
Conceptualise, pilot, and scale original, high-impact video formats designed for YouTube and social platforms
Partner with Product and Subscription teams to develop premium video and audio propositions
Work closely with commercial and advertising teams to develop sellable video IP and branded content
Manage a multi-million-pound budget and inspire a diverse, high-performing team

What we offer

Excellent base and executive benefits package

Fulltime

Senior Product Manager, Performance Video Advertising

Roku

Location:
United States , Santa Monica

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 16, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

Similar Jobs for Senior Product Manager, Performance Video Advertising

Senior Product Manager, Performance Video Advertising

Senior Product Manager, Performance Video Advertising