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Senior Product Manager, Howdy

United States, San Jose Employment contract 176163.00 - 302700.00 USD / Year · Job Posted May 29, 2026
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Job Description

We're seeking a Senior Product Manager to drive the growth of Howdy, Roku's low-cost, ad-free subscription streaming service. Howdy offers 10,000+ hours of movies and TV for $2.99/month, serving viewers who want affordable, uninterrupted entertainment as a complement to larger premium services. You will contribute to product strategy and execution across subscriber growth, content discovery, engagement, and retention, with a focus on delivering a simple, high-quality experience across Howdy's distribution surfaces (including Roku devices, howdy.tv, mobile apps, Prime Video Channels). You are smart, hands-on, a strong collaborator, and committed to shipping high-quality experiences on schedule. Based in San Jose.

Job Responsibility

  • Own the Howdy product roadmap from concept through execution, setting near-term priorities and a multi-quarter vision across subscriber acquisition, onboarding, engagement, and retention
  • Collaborate tightly with Engineering, User Experience, Marketing, Content, and Business teams. Working with Program Management, lead cross-functional execution
  • Improve the Howdy viewing experience through new features and UX enhancements. Identify viewer pain points, define requirements, validate via testing, and ship features that lift activation, engagement, and retention
  • Instrument and monitor core subscription metrics (starts, conversion, churn, reactivation, engagement, content consumption) and run experiments to improve performance
  • Partner with Content Strategy and Programming to translate the Howdy content catalog into compelling, discoverable experiences, surfacing the right titles for the right viewers at the right moment
  • Champion Howdy's ad-free, budget-friendly positioning so product decisions reinforce a simple, differentiated subscriber experience

Requirements

  • 5+ years of Product Management experience
  • consumer subscriptions or streaming experience strongly preferred
  • Bachelor's degree (Computer Science or related technical field)
  • MBA a plus
  • Demonstrated success driving subscriber growth and retention through onboarding, discovery, merchandising, or lifecycle improvements
  • Ability to engage deeply with Engineering on technical details and translate product requirements into scalable solutions
  • proven track record delivering high-quality consumer products on time
  • Reputation as a strong collaborator who listens, builds consensus, makes clear decisions, and writes thoughtful requirements
  • Track record of executing plans end-to-end: driving alignment, managing tradeoffs, and unblocking teams to ship reliably
  • Ability to build trusted, cross-functional relationships
  • serving as an approachable authority on the product, connecting the right people to keep execution moving
  • Strong analytical skills and comfort with experimentation at scale: trial conversion, churn, content engagement, and cohort analysis
  • Excellent product judgment and UX sensibility for content-rich streaming experiences
  • Experience partnering with Content/Programming teams and translating content goals into scalable product experiences
  • AI literacy and curiosity. You have either 1) tried Gen AI in your previous work or outside of work, or 2) are curious about Gen AI and have explored it
  • Bonus: experience shipping consumer products across owned apps, partner storefronts, web, or mobile

Nice to have

Experience shipping consumer products across owned apps, partner storefronts, web, or mobile

What we offer

  • Health insurance
  • Equity awards
  • Life insurance
  • Disability benefits
  • Parental leave
  • Wellness benefits
  • Paid time off
  • Global access to mental health and financial wellness support and resources
  • Healthcare (medical, dental, and vision)
  • Life
  • Accident
  • Disability
  • Commuter
  • Retirement options (401(k)/pension)

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