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GEICO is seeking a Senior Product Manager, Growth to own the strategy and execution of our landing experiences and conversion optimization platform. This role is accountable for driving measurable improvements in conversion rate, funnel efficiency, and customer experience across high-traffic digital entry points (SEO, paid media, partnerships, direct traffic). This is a highly quantitative role with a huge emphasis on experimentation velocity, causal measurement, and deep data fluency. You will lead a cross-functional squad of engineering, design, analytics, and marketing stakeholders to continuously test, learn, and scale winning customer experiences.
Job Responsibility:
Own the end-to-end product strategy for landing experiences and conversion optimization, aligned to GEICO’s growth and digital transformation goals
Define north-star metrics and KPI trees (conversion rate, funnel yield, cost per bind, experimentation velocity, statistical power, latency, reliability)
Identify the highest-leverage opportunities to improve acquisition and conversion across traffic sources, devices, and customer segments
Build and operate a high-velocity experimentation engine
Partner closely with AI / data science to evolve experimentation methodologies and tooling
Drive continuous optimization of landing flows, content personalization, page performance, messaging relevance, and friction reduction
Treat growth not as one-off experiments, but as scalable product platforms
Be deeply hands-on with data: funnel analysis, cohort analysis, attribution, experimentation analytics, instrumentation quality, and anomaly detection
Lead a full-stack product squad (engineering, UX, analytics, AI, program)
Partner with marketing, sales, growth ops, compliance, legal, privacy, and security teams
Requirements:
5+ years of product management experience, with significant ownership in consumer or subscription growth products
Preferably, in the insurance sector
Proven track record driving conversion rate optimization and experimentation at scale
Strong quantitative background with hands-on experience analyzing large datasets
Experience working with experimentation platforms (StatSig, Optimizely, Adobe Target, internal frameworks, feature flag systems)
Excellent written and verbal communication skills
Bachelor’s degree or equivalent practical experience
Nice to have:
Experience building or scaling growth platforms rather than isolated experiments
Experience with A/B testing statistics, power analysis, false positives, bias control
Experience with Funnel instrumentation and analytics pipelines
Expertise on SQL, dashboards (Looker, Tableau, Mode), and experimentation tooling
Familiarity with Feature flag systems and controlled rollouts
Experience in regulated or privacy-sensitive environments (financial services, healthcare, insurance)
Exposure to personalization, recommendation systems, or AI-driven optimization
MBA, MS, or technical degree a plus
What we offer:
Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being
Financial benefits including market-competitive compensation
a 401K savings plan vested from day one that offers a 6% match
performance and recognition-based incentives
and tuition assistance
Access to additional benefits like mental healthcare as well as fertility and adoption assistance
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year