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Fox Corporation Logo Fox Corporation · IT - Software Development

Senior Product Manager, Growth & Product Marketing

United States, Los Angeles 128000.00 - 170000.00 USD / Year · Job Posted December 08, 2025
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Job Description

As the Senior Product Manager for Growth & Product Marketing, you will lead the FOX One experience across the entire user lifecycle, with a strong focus on acquisition and subscription funnel performance. You will own strategy and execution for driving user growth and conversion across platforms including mobile, web, and living room devices. Your work will center on building seamless acquisition journeys, optimizing subscription flows, and developing personalized lifecycle campaigns that deepen user engagement and increase lifetime value. You will collaborate across marketing, design, engineering, CRM, and data science to launch experiments, improve funnel performance, and scale impact. This is a high-visibility, high-impact role that combines product marketing instincts, growth experimentation, and platform-level thinking to drive measurable business results.

Job Responsibility

  • Own and lead the growth product roadmap, with a focus on acquisition, activation, engagement, and retention
  • Optimize subscription funnel performance and conversion across mobile, web, and living room platforms
  • Design and iterate on onboarding flows, registration UX, and in-app upsell mechanics
  • Build personalized journeys through lifecycle messaging, recommendations, and promotions
  • Partner with marketing and CRM to launch in-product campaigns and cross-channel engagement
  • Run A/B tests and multivariate experiments to validate ideas and improve key growth metrics
  • Work closely with data science to define KPIs, measure performance, and build predictive growth models
  • Develop infrastructure to support lifecycle communications via push, email, and in-app surfaces
  • Leverage behavioral data and user research to continuously improve growth strategy

Requirements

  • 6 to 8 years of product management experience
  • At least 3 years leading growth or acquisition-related work
  • Deep experience optimizing product funnels and conversion workflows across multiple platforms
  • Proven ability to deliver measurable growth through experimentation and product iteration
  • Familiarity with CRM tools, in-product marketing tech, and messaging infrastructure
  • Strong cross-functional collaboration skills with marketing, design, engineering, and analytics
  • Experience using data to shape strategy, prioritize initiatives, and evaluate performance
  • Ability to think strategically while executing quickly and iteratively
  • Passion for building seamless, engaging growth experiences that drive long-term user value

Nice to have

  • Experience growing subscription products in streaming, media, or entertainment
  • Familiarity with attribution models, retention cohorts, or predictive LTV analytics
  • Exposure to app store optimization, SEO, or paid acquisition funnel integration
  • Understanding of referrals, loyalty systems, or gamified engagement mechanics

What we offer

  • medical/dental/vision
  • insurance
  • a 401(k) plan
  • paid time off
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