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As a Senior Manager in Product Marketing, you lead the development of product marketing strategies that align with brand and business objectives while driving local market acceleration. You combine a global strategy with a strong local mindset, ensuring consumer-centric decision-making and the creation of compelling product assortments tailored to local needs. Through agility and entrepreneurial leadership, you guide cross-functional teams, manage complex timelines, and deliver insight-driven execution that influences category growth and elevates brand presence.
Job Responsibility:
Maintain a strong understanding of Brand vision, strategic roadmap, and financial objectives to ensure product direction and goals remain aligned with brand positioning and evolving market demands
Align seasonal product portfolio plans and tactics with strategic direction and category priorities to achieve business goals and maximize consumer impact
Translate market and consumer insights into actionable growth opportunities within the business unit, with a focus on local market acceleration
Drive the execution of the product creation process and key milestones, coordinating cross-functional teams to meet timelines, quality standards, and strategic targets
Deliver against product creation milestones, ensure teams follow the agreed development calendar, and influence efficient range development
Manage accurate and complete product master data to enable downstream systems and processes
Own the creation and maintenance of product master data and ensure all relevant attributes are accurately managed to meet go-to-market and sales readiness milestones for assigned product ranges
Foster strong cross-functional collaboration and ensure Design, Development, and Marketing teams are aligned on product creation goals and timelines
Cultivate and strengthen collaboration across aJ BU and Global BU to identify opportunities and ensure strategic consistency
Lead the analysis of market trends, consumer behavior, and product performance to optimize product offerings and future range planning
Drive KPI performance (Financial KPIs) and provide actionable insights to optimize planning and product performance reviews
With entrepreneurship mindset, proactively identify growth opportunities and lead initiatives that deliver measurable business impact
Requirements:
University degree (BA/MA) in Marketing, Business Administration, Product Management, or related field
6–8 years of experience in Product Marketing or Category Management, specifically in Footwear
Deep understanding of consumer behavior and segmentation across markets
Familiarity with global retail environments, e-commerce, and omnichannel strategies
Proven track record in leading product creation processes from concept to launch
Fluent in English and Japanese (native level)
Digital fluency in Office 365 applications and product and marketing tools