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Senior Product Manager Footwear

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Adidas

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Location:
Japan , Tokyo

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Category:
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Contract Type:
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Salary:

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Job Description:

As a Senior Manager in Product Marketing, you lead the development of product marketing strategies that align with brand and business objectives while driving local market acceleration. You combine a global strategy with a strong local mindset, ensuring consumer-centric decision-making and the creation of compelling product assortments tailored to local needs. Through agility and entrepreneurial leadership, you guide cross-functional teams, manage complex timelines, and deliver insight-driven execution that influences category growth and elevates brand presence.

Job Responsibility:

  • Maintain a strong understanding of Brand vision, strategic roadmap, and financial objectives to ensure product direction and goals remain aligned with brand positioning and evolving market demands
  • Align seasonal product portfolio plans and tactics with strategic direction and category priorities to achieve business goals and maximize consumer impact
  • Translate market and consumer insights into actionable growth opportunities within the business unit, with a focus on local market acceleration
  • Drive the execution of the product creation process and key milestones, coordinating cross-functional teams to meet timelines, quality standards, and strategic targets
  • Deliver against product creation milestones, ensure teams follow the agreed development calendar, and influence efficient range development
  • Manage accurate and complete product master data to enable downstream systems and processes
  • Own the creation and maintenance of product master data and ensure all relevant attributes are accurately managed to meet go-to-market and sales readiness milestones for assigned product ranges
  • Foster strong cross-functional collaboration and ensure Design, Development, and Marketing teams are aligned on product creation goals and timelines
  • Cultivate and strengthen collaboration across aJ BU and Global BU to identify opportunities and ensure strategic consistency
  • Lead the analysis of market trends, consumer behavior, and product performance to optimize product offerings and future range planning
  • Drive KPI performance (Financial KPIs) and provide actionable insights to optimize planning and product performance reviews
  • With entrepreneurship mindset, proactively identify growth opportunities and lead initiatives that deliver measurable business impact

Requirements:

  • University degree (BA/MA) in Marketing, Business Administration, Product Management, or related field
  • 6–8 years of experience in Product Marketing or Category Management, specifically in Footwear
  • Deep understanding of consumer behavior and segmentation across markets
  • Familiarity with global retail environments, e-commerce, and omnichannel strategies
  • Proven track record in leading product creation processes from concept to launch
  • Fluent in English and Japanese (native level)
  • Digital fluency in Office 365 applications and product and marketing tools

Additional Information:

Job Posted:
January 25, 2026

Employment Type:
Fulltime
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