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Energy Systems Logo Energy Systems · IT - Software Development

Senior Product Manager - Digital Experience, Virtual Consultation

United States, Pewaukee 131200.00 - 185000.00 USD / Year · Job Posted February 20, 2026
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Job Description

The Senior Digital Product Manager is responsible for driving the vision, strategy, and execution of high business impact Enterprise digital products and content management initiatives that enhance user experience across Generac’s business lines. This role influences across teams, owns complex product portfolios, and partners closely with IT, business stakeholders, and digital experience teams to deliver high-value features and solutions. Generac Seeks a Senior Digital Product Manager with experience building and influencing a digital go-to-market strategy. Generac looks to continue expansion of digital selling capability though developing a virtual consultation and quoting capability. This high visibility role will lead determining market fit, what elements of our selling process and outcomes translate to the digital world, and writing requirements to bring an MVP to life.

Job Responsibility

  • Go-to-market Strategy and digital experience innovation
  • Define the consumer and installer journey for digital quoting
  • Define opportunity for digital consumer and installer tools, identifying unmet needs and priority areas
  • Leverage financial KPIs to build the business case for technology investment
  • Stay ahead of industry trends, competitor strategies, and emerging technologies to inform strategic direction
  • Champion innovation within the strategy, identifying opportunities for differentiation, efficiency, and user delight
  • Product Strategy
  • Define and evolve vision for virtual selling and quoting capability across Generac’s consumer and installer touchpoints
  • Align priorities with enterprise go to market strategy and product go to market strategy
  • Own the end to end product performance, leveraging performance KPIs, analytics and user feedback
  • Develop a 0 to 1 plan inclusive of market understanding, pilots, MVP, and long term opportunity
  • Cross-Functional Leadership & Influence
  • Liaise between business stakeholders, product, design, and development, ensuring shared understanding and alignment to outcomes
  • Provide thought leadership and subject-matter expertise, guiding cross-functional teams toward scalable, user-centered, and technically sound solutions
  • Represent digital product leadership in enterprise planning discussions, advocating for product needs and user experience improvements
  • Operational Excellence
  • Lead Roadmap, backlog prioritization, refinement, and delivery planning to ensure execution aligns with strategy and value delivery
  • Drive continuous improvement in product development practices, release management, and digital content operations
  • Promote best practices for user research, experimentation, UAT, and iteration to achieve high-quality outcomes
  • Adept at technical solutions to weigh in and translate to stakeholders
  • Serve as a mentor and advisor to peers and junior product professionals, contributing to the growth of the product management discipline within the organization

Requirements

  • Bachelor’s degree or equivalent knowledge
  • 8+ years of experience as a Product Manager/Owner working in an agile environment or similar digital product management role
  • Experience leading large-scale high business impact digital platforms with a meaningful go-to-market component
  • Experience with products that bridge digital experience and physical experience then translate into physical world outcomes. Home services a plus
  • Experience managing product roadmaps and backlogs in a complex highly matrixed environment
  • Experience developing products incorporating personalization and AI for customized outcomes
  • Experience with commerce products, especially B2B2C
  • Knowledge of agile scrum methodology
  • Strong ability to influence across a matrixed organization
  • Ability to understand and synthesize complex business and technical requirements
  • Excellent written and verbal communication skills with Director + leaders
  • Strong analytical and problem-solving abilities

Nice to have

Home services experience a plus

What we offer

  • medical, dental and vision plans
  • life, long-term disability, flexible spending and health savings accounts, accrued paid time off, 8 paid Holidays and 401(k) retirement benefits
  • variable compensation including short term and long-term incentives
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