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As the Senior Product Manager, Demand Growth at Bounce, you will own two critical pods within the Demand cluster: Acquisition Pod — driving how users discover Bounce across SEO, AI discovery, paid marketing, and partnerships; Conversion Pod (CRO) — optimizing the end-to-end booking funnel to maximize conversion, revenue, and user intent capture. Your mission is simple: grow demand efficiently by improving both traffic quality and conversion performance.
Job Responsibility:
Own and scale the Demand product surface, balancing investments between acquisition and conversion to maximize GMV impact
Lead the Acquisition Pod, improving discovery through SEO, AI/search experiences, paid traffic landing pages, and strategic partnerships
Lead the Conversion Pod, driving CRO initiatives across web and mobile — from landing pages to checkout — using experimentation and behavioral insights
Translate Bounce’s growth strategy into tactical, data-informed product initiatives that improve acquisition efficiency, activation, and booking conversion
Partner closely with SEO, performance marketing, and demand partnerships to build scalable landing page infrastructure, geo-targeted funnels, and localized experiences
Define and execute experimentation roadmaps, including A/B tests and multivariate experiments, to continuously improve funnel performance
Collaborate with engineering, design, and data science to ship fast, iterate often, and validate hypotheses against measurable outcomes
Develop a deep understanding of how travelers discover Bounce, what drives booking intent, and where friction exists in the funnel
Use quantitative analysis and direct user research to uncover insights and turn them into clear product strategy and roadmap decisions
Explore and improve geospatial and location-aware experiences, especially around transit hubs and high-intent search behavior
Requirements:
Worked as a Product Manager in a growth-focused role, owning both acquisition and conversion outcomes
Strong hands-on experience with CRO, experimentation frameworks, and A/B testing
Understand SEO fundamentals, search intent, and discovery mechanics
Comfortable owning full-funnel metrics — from traffic and activation to conversion and GMV
Highly data-literate: able to run own analysis, interpret results, and turn insights into product direction
Structured, pragmatic, and outcome-driven — comfortable operating autonomously while collaborating deeply across functions
Nice to have:
Experience with maps-based or location-centric UX, especially in travel, local services, or marketplace environments