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Senior Product Manager, Demand Growth

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Bounce

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Location:
United States , San Francisco

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

As the Senior Product Manager, Demand Growth at Bounce, you will own two critical pods within the Demand cluster: Acquisition Pod — driving how users discover Bounce across SEO, AI discovery, paid marketing, and partnerships; Conversion Pod (CRO) — optimizing the end-to-end booking funnel to maximize conversion, revenue, and user intent capture. Your mission is simple: grow demand efficiently by improving both traffic quality and conversion performance.

Job Responsibility:

  • Own and scale the Demand product surface, balancing investments between acquisition and conversion to maximize GMV impact
  • Lead the Acquisition Pod, improving discovery through SEO, AI/search experiences, paid traffic landing pages, and strategic partnerships
  • Lead the Conversion Pod, driving CRO initiatives across web and mobile — from landing pages to checkout — using experimentation and behavioral insights
  • Translate Bounce’s growth strategy into tactical, data-informed product initiatives that improve acquisition efficiency, activation, and booking conversion
  • Partner closely with SEO, performance marketing, and demand partnerships to build scalable landing page infrastructure, geo-targeted funnels, and localized experiences
  • Define and execute experimentation roadmaps, including A/B tests and multivariate experiments, to continuously improve funnel performance
  • Collaborate with engineering, design, and data science to ship fast, iterate often, and validate hypotheses against measurable outcomes
  • Develop a deep understanding of how travelers discover Bounce, what drives booking intent, and where friction exists in the funnel
  • Use quantitative analysis and direct user research to uncover insights and turn them into clear product strategy and roadmap decisions
  • Explore and improve geospatial and location-aware experiences, especially around transit hubs and high-intent search behavior

Requirements:

  • Worked as a Product Manager in a growth-focused role, owning both acquisition and conversion outcomes
  • Strong hands-on experience with CRO, experimentation frameworks, and A/B testing
  • Understand SEO fundamentals, search intent, and discovery mechanics
  • Comfortable owning full-funnel metrics — from traffic and activation to conversion and GMV
  • Highly data-literate: able to run own analysis, interpret results, and turn insights into product direction
  • Structured, pragmatic, and outcome-driven — comfortable operating autonomously while collaborating deeply across functions

Nice to have:

Experience with maps-based or location-centric UX, especially in travel, local services, or marketplace environments

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
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