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At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We’re turning today’s impossible into tomorrow’s standard —from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features. Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale. General Motors’ Customer Experience Platform (CXP) organization is leading a global transformation to modernize how we support and engage customers. A key pillar of this transformation is Customer Success Solutions (CSS), which delivers tools that engage customers across channels - from self‑service and digital engagement to live advisor support in messaging, web chat, and voice channels. We are seeking a Senior Product Manager, CRM Platforms with deep experience in Salesforce Service Cloud (or equivalent) and enterprise contact center platforms. This role operates at the intersection of business, technology, and operations, ensuring GM’s advisor CRM and self‑help experiences deliver measurable customer and business impact globally. This is a senior individual contributor role for a product leader who is comfortable driving strategy, execution, and cross‑functional influence in line with GM’s Product Management expectations. Anchored in the CXP Product Management organization, this role manages the vision, roadmap, and lifecycle for the Advisor CRM platform capabilities that power GM’s global contact centers and connected self‑help flows. The mission is to ensure that CRM platforms: Deliver measurable business value and CX outcomes across markets and brands; Scale as global, reusable platform capabilities instead of one‑off solutions; Operate with strong reliability, performance, and governance across regions.
Job Responsibility:
Define and evolve the CRM platform vision and strategy using customer insights, operational data, and business priorities
Align CRM platform direction with Global CX strategy, CXP roadmaps, and enterprise digital transformation goals
Anticipate cross‑product dependencies
influence adjacent roadmaps so contact center and self‑help experiences are coherent, scalable, and reusable
Serve as the subject matter expert for the Contact Center Advisor CRM platform (Salesforce Service Cloud and connected systems) for business, CXP, and engineering partners
Partner with Solution Architecture, Engineering, Program Management, and Quality Engineering to ensure the platform is scalable, consistent, and resilient, and that investments balance speed, stability, and technical debt
Define and monitor platform health and performance KPIs / SLIs / SLOs (adoption, throughput, SLAs, latency, error rates) and use them to drive continuous improvement and funding decisions
Engage with Salesforce and peer enterprise teams to assess roadmap items, best practices, and platform patterns that can be leveraged at GM scale
Own intake, prioritization, and backlog for CRM platform features, balancing enterprise transformation goals, regulatory needs, and regional operational requirements
Lead roadmap and release planning with PMO and Engineering, making clear trade‑off and sequencing decisions across brands, regions, and use cases
Oversee feature launch, adoption, and post‑launch performance, including enablement materials, handoffs to contact center operations, and iteration based on feedback and metrics
Translate complex business and CX needs into clear, testable features and user stories in Jira (functional, non‑functional, and integration requirements with acceptance criteria)
Drive UX and workflow design quality for advisor and customer experiences, ensuring CRM tooling is intuitive, efficient, and aligned to standardized patterns
Validate that delivered capabilities meet requirements, performance expectations, and business outcomes, and drive remediation when gaps appear
Define and maintain a concise set of product KPIs and dashboards (e.g., handle time, throughput, deflection, adoption, quality, and stability) for your CRM domains
Use data and structured feedback loops from operations, advisors, and customers to inform priorities, demonstrate ROI, and sunset or simplify legacy capabilities
Requirements:
Bachelor’s degree in Business, Computer Science, Information Systems, or related field (or equivalent practical experience)
7+ years of Product Management experience in large‑scale enterprise software, CRM, or digital platform environments or similar experience in a start-up enterprise
3+ years of hands‑on experience with Salesforce Service Cloud or equivalent (e.g., configuration, case/queue management, omni‑channel)
Strong understanding of contact center solutions (telephony/CTI integration, case management, advisor workflows, knowledge integrations, and digital self‑help journeys)
Demonstrated experience with Agile product delivery and tooling (e.g., Jira/Jira Align/ADO), including roadmap definition, backlog management, and cross‑team execution
Proven ability to use data and analytics to drive prioritization, measure impact, and communicate trade‑offs
Exceptional communication, stakeholder management, and problem‑solving skills, consistent with Level 7 IC expectations (independent execution, broad cross‑functional impact, and support/mentorship of others)
Nice to have:
Salesforce certifications (e.g., Service Cloud Consultant, Administrator, or Product Owner)
Experience with Salesforce Agentforce and/or other conversational AI / Agentic AI solutions in contact center or CRM contexts
Experience with Knowledge Management and CRM analytics (e.g., Salesforce Einstein, Data Cloud, Tableau, Power BI)
Experience in the automotive / OEM industry and familiarity with OnStar or other connected services platforms
Exposure to customer success operations, service transformation, and AI‑driven support tools
Experience with global, multi‑market implementations, including localization, compliance, and regional operating model differences
What we offer:
medical
dental
vision
Health Savings Account
Flexible Spending Accounts
retirement savings plan
sickness and accident benefits
life insurance
paid vacation & holidays
tuition assistance programs
employee assistance program
GM vehicle discounts
incentive pay program based on company performance, job level, and individual performance