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Senior Product Manager - CORTRAK Specialty Nutrition Systems, North America

United States, Alpharetta · Job Posted December 23, 2025

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Job Description

Senior Product Manager role for CORTRAK Specialty Nutrition Systems, North America at Avanos Medical, a medical device company focused on delivering clinically superior breakthrough solutions.

Job Responsibility

  • Provides leadership to the Specialty Nutrition Systems product portfolio managing the CORTRAK and CORGRIP businesses with a focus on growing these categories through the development and execution of the strategic business/ marketing plans
  • To be successful in the role this will require developing a financial budget that drives growth and is achieved each calendar year
  • This individual will also drive the development and execution of the business/ marketing plans that will include market assessments, pricing strategy, key GPO/IDN strategies and competitive landscape
  • This role will also have responsibility for key customer management, new product launches, developing and running SABs (Sales Advisory Boards), improving GP and OP, tradeshow management and advising Global Strategic Marketing on future pipeline decisions
  • Assist in the development and execution of effective plans and programs, both strategic and tactical, to drive net sales, operating profit, and market share for categories
  • Maintain full P&L management responsibility for product portfolios
  • Develop long-term strategic business plans and marketing plans for product portfolio segments
  • Develop pricing strategies that support the growth and profitability of the business
  • Collaborate with Sales, Planning and Finance teams to develop timely and accurate forecasts to ensure required fill rates on existing and new products, supporting sector goals to improve return on working capital and working closely with sales team to develop a financial and demand forecast with a high degree of accuracy
  • Support in the development of GPO/ IDN strategies to grow and maintain the business
  • Constantly evaluate product mix to reduce redundancy and drive strategic objectives for the category
  • Responsible for launching new products including the development of branding, pricing, positioning, messaging, marketing campaigns, training, and forecasts
  • Support and guide development and execution of tools and training to improve and maintain sales force competency, drive new product sales and provide superior customer service
  • Lead the development & execution of digital marketing & demand generation programs
  • Assist in developing key initiatives and programs by gathering customer insights through end-user focus with physicians / clinicians
  • Establish and manage relationships with industry KOLs and lead/ manage Sales Advisory Boards
  • Responsible for providing effective communication with sales team, as well as cross-functional teams, to help ensure collaboration and understanding of the business
  • Actively seek and positively respond to performance and personal development feedback, while initiating activities to enhance personal functional effectiveness to realize full career potential

Requirements

  • Bachelor's degree required
  • At least 7 years of product management and sales experience in the health care industry (or other regulated industry)
  • Ability to travel at least 25%
  • Ability to manage cross-functional teams without direct reporting relationships
  • Ability to collaborate successfully and influence decisions
  • Exceptional written, verbal and communication skills
  • Experience in forecasting and demand planning
  • Development of strategic business plans
  • Development of key tactics and execution plans that drive strategic goals
  • Ability to assess the market and competitive landscape
  • Successful product launch experience
  • Gaining and understanding the internal/external customer perspective
  • Management of an advertising and promotion budget
  • Knowledge and experience with branding and brand management
  • Ability to multi-task and work under pressure in a fast-paced environment
  • Strong computer skills including: Microsoft Word, Excel, Outlook, PowerPoint

Nice to have

  • MBA with either a Marketing or Business-related concentration
  • Product management experience within digestive health, enteral feeding, or capital equipment
  • In-depth understanding of the medical device legal and regulatory pathways
  • Complex project management experience

What we offer

  • benefits on day 1
  • free onsite gym
  • onsite cafeteria
  • HQ region voted 'best place to live' by USA Today
  • uncapped sales commissions
  • generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting
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