CrawlJobs Logo
Hunter Douglas Logo Hunter Douglas · -

Senior Product Manager, Consumer Websites

United States, New York City 125000.00 - 135000.00 USD / Year · Job Posted December 09, 2025
Apply Position
Job Link Share

Job Description

Hunter Douglas is seeking a strategic and data-driven SEO Manager with a bias to action to lead the full spectrum of SEO for our consumer-facing websites. This role will shape and deliver SEO strategy across technical, content, and local channels — with a focus on improving lead generation, optimizing the consumer journey, and elevating dealer visibility in organic search.

Job Responsibility

  • Define and own the SEO roadmap across all consumer websites, supporting both national and local objectives
  • Conduct keyword research to inform new content pages across key formats: educational stories, product FAQs, dealer content, and showroom discovery
  • Develop and maintain a journey-based SEO strategy, mapping queries to customer intent stages (e.g., brand vs non-brand, inspiration vs action)
  • Build out AI search optimization strategy to future-proof content and visibility (e.g., optimizing for AI Overviews, zero-click SERPs, multimodal search trends)
  • Optimize meta data, URL structures, internal linking, and content hierarchy across newly replatformed websites
  • Audit and implement structured data (schema markup) for local businesses, products, reviews, and content types
  • Identify and close content gaps by analyzing SERPs, competitor coverage, and user queries
  • Lead ethical link-building strategies based on internal content quality (e.g., outreach, press placements, or co-marketing with dealers or partners)
  • Monitor off-page signals and their contribution to authority and rankings
  • Own and optimize dealer presence in local search results (map packs, “near me” queries, location pages)
  • Manage and maintain Google Business Profiles and directory listings using platforms such as Yext, Brightedge Local, or Soci
  • Work closely with the product team on store locator experience and regional SEO landing pages to drive leads through local pathways
  • Manage SEO initiatives focused on RAC (Request a Consultation) conversion — prioritize and track projects based on downstream impact and CPL
  • Collaborate cross-functionally with product managers, engineers, and designers to execute and QA technical changes
  • Partner with the paid media team to ensure full query coverage across organic and paid channels
  • Regularly analyze lead quality, cost-per-lead (CPL), and conversion rates to determine the best fit (SEO vs. SEM) by query type
  • Coordinate landing page testing and shared keyword strategy to avoid duplication or inefficiencies
  • Create detailed content briefs using AI tools, ensuring briefs are structured to fully address keyword clusters and competitive gaps
  • Provide clear guidance to content creators, designers, and product teams to bring SEO-informed content to life across the web ecosystem

Requirements

  • 4–6 years of SEO experience across technical, content, and local SEO, preferably for consumer or multi-location brands
  • Hands-on experience with local SEO platforms like Soci or Brightedge Local
  • Strong understanding of customer journey SEO, including how to structure content for different intent stages
  • Skilled in using SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.
  • Familiarity with AI tools for SEO research, content generation, and SERP monitoring
  • Deep understanding of SEO performance metrics, A/B testing principles, and content optimization workflows
  • Collaborative mindset with experience working across product, paid media, and content teams
  • Bachelor's degree required

Nice to have

  • Experience supporting dealer/distributor business models or franchise ecosystems
  • Background working with headless CMS environments (e.g., Sanity)
  • Knowledge of RAC or high-consideration lead generation conversion paths
  • Familiarity with AI-driven search environments, such as optimizing for Google's Search Generative Experience (SGE) or other evolving SERP features

What we offer

  • Bonus target range: Up to 25%
  • Generous benefits package including medical, dental, vision, life, disability
  • A company culture that prioritizes internal development and professional growth
  • Time off with pay
  • 401(k) plan with a degree of employer matching
  • Paid parental leave
  • Wellness programs and product discounts
Hunter Douglas - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Senior Product Manager, Consumer Websites

8 matching positions

Ad Tech Product – Senior Manager

We’re building a world of health around every individual — shaping a more connec...
Location
Location
United States , Work at Home
Salary
Salary:
82940.00 - 182549.00 USD / Year
https://www.cvshealth.com/ Logo
CVS Health
Expiration Date
July 31, 2026
Flip Icon
Requirements
Requirements
  • 8+ years of experience in Product Ownership or Ad Technology is required
  • 5+ years of experience with data identity tools (LiveRamp, Acxiom, etc) is required
  • Expertise working in data connectivity platforms like LiveRamp, Acxiom, or Commerce Signals is required
  • Expertise in SQL coding or media tagging is required
  • Experience with Microsoft Tools (Excel, Powerpoint) is required
  • Fluency with media tags like TradeDesk, Google Floodlight, or Innovid is required
Job Responsibility
Job Responsibility
  • Setting strategic oversight of ad technology product planning and rollout
  • Single-source owner for data collection, activation strategies, and implementation, including securing cross-functional alignment on project scope, benefits, cost, and timelines
  • Lead process to identify new opportunities and needs for media activation and measurement and support brainstorming of new Ad Tech & MarTech uses cases
  • Define, document, and implement business requirements, policies, and processes
  • Ability to balance short-term value delivery to the business with long-term efficiency and governance
  • Design, build and maintain a set of processes and products for monitoring different data collection configurations and analytical reporting suites
  • Lead cross-enterprise with business and technology partners when it comes the collection & enablement of our media data & pseudonymous consumer data
  • Act as the key liaison between technology and business users on user identity projects via LiveRamp
  • Provide product ownership over LiveRamp identity tool and provide direction to analytics and media stakeholders on best practices and governance for usage of the tool for audience strategy, first-party targeting, and user identification
  • Lead exploration and provide recommendations of how LiveRamp can be leveraged to enhance existing technology tools with Innovid, Google, and the TradeDesk
What we offer
What we offer
  • medical, dental, and vision coverage
  • paid time off
  • retirement savings options
  • wellness programs
  • Fulltime
Read More
Arrow Right

Senior Product Manager – D2C

We’re looking for an intellectually curious and highly adaptable Product Manager...
Location
Location
United States , San Francisco
Salary
Salary:
150000.00 - 250000.00 USD / Year
homelight.com Logo
HomeLight
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5 plus years of product management experience, ideally in high-growth tech or SaaS environments
  • Strong product instincts, fast thinking, and a bias for action
  • Comfortable working in ambiguity and iterating quickly in response to feedback
  • Coachable with intellectual humility and a collaborative mindset
  • Experience optimizing conversion funnels, leading A/B tests, or improving digital consumer journeys
  • Passion for AI and its practical applications—prior AI experience is a plus, but not required
  • Excellent communication and stakeholder management skills
Job Responsibility
Job Responsibility
  • Own the roadmap for AI-powered agent enablement tools and consumer-facing product experiences
  • Improve agent performance with internal tools for coaching, follow-up, and lead nurture
  • Drive consumer conversion across key website pages and user flows using A/B testing, funnel optimization, and insights from behavioral data
  • Collaborate cross-functionally with engineering, design, customer success, marketing, and analytics to ship high-impact product experiences
  • Identify pain points in the client journey and develop solutions that improve communication and collaboration between agents, consumers, and partners
  • Leverage experimentation, user research, and data to iterate quickly and validate assumptions
  • Contribute to the ongoing evolution of our business model by identifying new opportunities for product differentiation and growth
What we offer
What we offer
  • Medical (Aetna or Kaiser), Dental & Vision (Guardian)
  • Long-Term Disability & Short-Term Disability
  • Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
  • 401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide)
  • Commuter benefits are offered in certain locations
  • PTO, including Volunteer Days to give back to your community
  • Annual Anniversary Perks, including professional development and sabbaticals
  • HomeLight Services to help you with buying and selling your home
  • Fulltime
Read More
Arrow Right
New

Senior Account Manager

At AKQA (part of WPP) we believe in the imaginative application of art and scien...
Location
Location
Germany , Berlin
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Builds and maintains client relationships
  • conscientious and proactive in bringing forward creative and strategic opportunities, inspiring with creativity, with full understanding and empathy for their business. Takes the reins to drive projects forward and ensures maximum success and growth for both client and AKQA.
  • Develops a deep understanding of client’s business, market environment, and audiences.
  • Successfully builds and manages trust with multiple stakeholders, partners and clients to ensure we reach successful creative outcomes for both the client and AKQA
  • Constantly demonstrating AKQA strategic thinking, e.g. able to formulate strategic propositions and communicate these via client-ready presentations, prototypes and points of view. Ensures AKQA shares relevant solutions that meet client business objectives
  • Identifies, pursues and converts organic growth opportunities and supports the management & conversion of new business opportunities
  • Demonstrating care for stakeholders through unparalleled service and communication
  • keeping teams informed of project progress and managing expectations proactively
  • Responsible for all aspects of monthly, quarterly and annual financial process for client accounts
  • Reaching profitability and revenue targets with sharp accuracy in forecasting
Job Responsibility
Job Responsibility
  • Oversee a leading global automotive brand – primarily across website, app, and content projects
  • Develop strong client relationships and are committed to driving the business forward through innovative work that inspires and motivates audiences
  • Builds and maintains client relationships
  • conscientious and proactive in bringing forward creative and strategic opportunities, inspiring with creativity, with full understanding and empathy for their business
  • Takes the reins to drive projects forward and ensures maximum success and growth for both client and AKQA
  • Develops a deep understanding of client’s business, market environment, and audiences
  • Successfully builds and manages trust with multiple stakeholders, partners and clients to ensure we reach successful creative outcomes for both the client and AKQA
  • Constantly demonstrating AKQA strategic thinking, e.g. able to formulate strategic propositions and communicate these via client-ready presentations, prototypes and points of view
  • Ensures AKQA shares relevant solutions that meet client business objectives
  • Identifies, pursues and converts organic growth opportunities and supports the management & conversion of new business opportunities
  • Fulltime
Read More
Arrow Right

Senior Project Manager

At AKQA (part of WPP) we believe in the imaginative application of art and scien...
Location
Location
Netherlands , Amsterdam
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Successfully deliver concurrent strategic, digital and comms projects with high quality deliverables, on-time and on-budget
  • Drive scoping sessions with discipline leads to align on resourcing, scheduling and costs for projects
  • Risk and dependency management skills, enabling effective communication of mitigation plans and escalation of issues where appropriate
  • Ability to write thorough, considered statements of work that can act as a contract for your projects
  • Partnership with Client Service to manage client communications, including project status, timelines, and scope management, keeping stakeholders informed of project progress at all times
  • Familiarity with prioritization of complex products and programs
  • Leadership of day-to-day activities on complex workstreams on behalf of a highly-matrixed client organization
  • Coordinate with Strategy, Creative and Product departments to ensure a collaborative ‘One Team’ approach to solving problems
  • Engage and manage 3rd-party contractors and vendors that may be required for delivery of certain components of the project
  • Report on project health and performance, managing burn, OOP expenditure and revenue forecasting
Job Responsibility
Job Responsibility
  • Collaborate and lead a multi-disciplinary team to deliver stories through systems, products with purpose and communications that co-create a better future
  • Employ a solutions focussed, entrepreneurial mindset to address changes, with excellent attention to detail and forward-thinking creativity you ensure that we exceed our clients expectations and deliver positive impact for brands, society and the planet
Read More
Arrow Right

Senior Project Manager

At AKQA (part of WPP) we believe in the imaginative application of art and scien...
Location
Location
Netherlands , Amsterdam
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Successfully deliver concurrent strategic, digital and comms projects with high quality deliverables, on-time and on-budget
  • Drive scoping sessions with discipline leads to align on resourcing, scheduling and costs for projects
  • Risk and dependency management skills, enabling effective communication of mitigation plans and escalation of issues where appropriate
  • Ability to write thorough, considered statements of work that can act as a contract for your projects
  • Partnership with Client Service to manage client communications, including project status, timelines, and scope management, keeping stakeholders informed of project progress at all times
  • Familiarity with prioritization of complex products and programs
  • Leadership of day-to-day activities on complex workstreams on behalf of a highly-matrixed client organization
  • Coordinate with Strategy, Creative and Product departments to ensure a collaborative ‘One Team’ approach to solving problems
  • Engage and manage 3rd-party contractors and vendors that may be required for delivery of certain components of the project
  • Report on project health and performance, managing burn, OOP expenditure and revenue forecasting
Job Responsibility
Job Responsibility
  • Collaborate and lead a multi-disciplinary team to deliver stories through systems, products with purpose and communications that co-create a better future
  • Employ a solutions focussed, entrepreneurial mindset to address changes, with excellent attention to detail and forward-thinking creativity you ensure that we exceed our clients expectations and deliver positive impact for brands, society and the planet
  • Fulltime
Read More
Arrow Right

Senior Project Manager

At AKQA (part of WPP) we believe in the imaginative application of art and scien...
Location
Location
Netherlands , Amsterdam
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Successfully deliver concurrent strategic, digital and comms projects with high quality deliverables, on-time and on-budget
  • Drive scoping sessions with discipline leads to align on resourcing, scheduling and costs for projects
  • Risk and dependency management skills, enabling effective communication of mitigation plans and escalation of issues where appropriate
  • Ability to write thorough, considered statements of work that can act as a contract for your projects
  • Partnership with Client Service to manage client communications, including project status, timelines, and scope management, keeping stakeholders informed of project progress at all times
  • Familiarity with prioritization of complex products and programs
  • Leadership of day-to-day activities on complex workstreams on behalf of a highly-matrixed client organization
  • Coordinate with Strategy, Creative and Product departments to ensure a collaborative ‘One Team’ approach to solving problems
  • Engage and manage 3rd-party contractors and vendors that may be required for delivery of certain components of the project
  • Report on project health and performance, managing burn, OOP expenditure and revenue forecasting
Job Responsibility
Job Responsibility
  • Collaborate and lead a multi-disciplinary team to deliver stories through systems, products with purpose and communications that co-create a better future
  • Employ a solutions focussed, entrepreneurial mindset to address changes, with excellent attention to detail and forward-thinking creativity you ensure that we exceed our clients expectations and deliver positive impact for brands, society and the planet
Read More
Arrow Right

Senior Project Manager

At AKQA (part of WPP) we believe in the imaginative application of art and scien...
Location
Location
Netherlands , Amsterdam
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Successfully deliver concurrent strategic, digital and comms projects with high quality deliverables, on-time and on-budget
  • Drive scoping sessions with discipline leads to align on resourcing, scheduling and costs for projects
  • Risk and dependency management skills, enabling effective communication of mitigation plans and escalation of issues where appropriate
  • Ability to write thorough, considered statements of work that can act as a contract for your projects
  • Partnership with Client Service to manage client communications, including project status, timelines, and scope management, keeping stakeholders informed of project progress at all times
  • Familiarity with prioritization of complex products and programs
  • Leadership of day-to-day activities on complex workstreams on behalf of a highly-matrixed client organization
  • Coordinate with Strategy, Creative and Product departments to ensure a collaborative ‘One Team’ approach to solving problems
  • Engage and manage 3rd-party contractors and vendors that may be required for delivery of certain components of the project
  • Report on project health and performance, managing burn, OOP expenditure and revenue forecasting
Job Responsibility
Job Responsibility
  • Collaborate and lead a multi-disciplinary team to deliver stories through systems, products with purpose and communications that co-create a better future
  • Employ a solutions focussed, entrepreneurial mindset to address changes, with excellent attention to detail and forward-thinking creativity you ensure that we exceed our clients expectations and deliver positive impact for brands, society and the planet
  • Fulltime
Read More
Arrow Right

Senior Project Manager

At AKQA (part of WPP) we believe in the imaginative application of art and scien...
Location
Location
Netherlands , Amsterdam
Salary
Salary:
Not provided
akqa.com Logo
AKQA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Successfully deliver concurrent strategic, digital and comms projects with high quality deliverables, on-time and on-budget
  • Drive scoping sessions with discipline leads to align on resourcing, scheduling and costs for projects
  • Risk and dependency management skills, enabling effective communication of mitigation plans and escalation of issues where appropriate
  • Ability to write thorough, considered statements of work that can act as a contract for your projects
  • Partnership with Client Service to manage client communications, including project status, timelines, and scope management, keeping stakeholders informed of project progress at all times
  • Familiarity with prioritization of complex products and programs
  • Leadership of day-to-day activities on complex workstreams on behalf of a highly-matrixed client organization
  • Coordinate with Strategy, Creative and Product departments to ensure a collaborative ‘One Team’ approach to solving problems
  • Engage and manage 3rd-party contractors and vendors that may be required for delivery of certain components of the project
  • Report on project health and performance, managing burn, OOP expenditure and revenue forecasting
Job Responsibility
Job Responsibility
  • Collaborate and lead a multi-disciplinary team to deliver stories through systems, products with purpose and communications that co-create a better future
  • Employ a solutions focussed, entrepreneurial mindset to address changes, with excellent attention to detail and forward-thinking creativity you ensure that we exceed our clients expectations and deliver positive impact for brands, society and the planet
Read More
Arrow Right