Senior Product Manager, Consumer Websites Jobs

Hunter Douglas

Location:
United States, New York City

Category:
-

Contract Type:
Not provided

Salary:

125000.00 - 135000.00 USD / Year

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Job Description:

Hunter Douglas is seeking a strategic and data-driven SEO Manager with a bias to action to lead the full spectrum of SEO for our consumer-facing websites. This role will shape and deliver SEO strategy across technical, content, and local channels — with a focus on improving lead generation, optimizing the consumer journey, and elevating dealer visibility in organic search.

Job Responsibility:

Define and own the SEO roadmap across all consumer websites, supporting both national and local objectives
Conduct keyword research to inform new content pages across key formats: educational stories, product FAQs, dealer content, and showroom discovery
Develop and maintain a journey-based SEO strategy, mapping queries to customer intent stages (e.g., brand vs non-brand, inspiration vs action)
Build out AI search optimization strategy to future-proof content and visibility (e.g., optimizing for AI Overviews, zero-click SERPs, multimodal search trends)
Optimize meta data, URL structures, internal linking, and content hierarchy across newly replatformed websites
Audit and implement structured data (schema markup) for local businesses, products, reviews, and content types
Identify and close content gaps by analyzing SERPs, competitor coverage, and user queries
Lead ethical link-building strategies based on internal content quality (e.g., outreach, press placements, or co-marketing with dealers or partners)
Monitor off-page signals and their contribution to authority and rankings
Own and optimize dealer presence in local search results (map packs, “near me” queries, location pages)
Manage and maintain Google Business Profiles and directory listings using platforms such as Yext, Brightedge Local, or Soci
Work closely with the product team on store locator experience and regional SEO landing pages to drive leads through local pathways
Manage SEO initiatives focused on RAC (Request a Consultation) conversion — prioritize and track projects based on downstream impact and CPL
Collaborate cross-functionally with product managers, engineers, and designers to execute and QA technical changes
Partner with the paid media team to ensure full query coverage across organic and paid channels
Regularly analyze lead quality, cost-per-lead (CPL), and conversion rates to determine the best fit (SEO vs. SEM) by query type
Coordinate landing page testing and shared keyword strategy to avoid duplication or inefficiencies
Create detailed content briefs using AI tools, ensuring briefs are structured to fully address keyword clusters and competitive gaps
Provide clear guidance to content creators, designers, and product teams to bring SEO-informed content to life across the web ecosystem

Requirements:

4–6 years of SEO experience across technical, content, and local SEO, preferably for consumer or multi-location brands
Hands-on experience with local SEO platforms like Soci or Brightedge Local
Strong understanding of customer journey SEO, including how to structure content for different intent stages
Skilled in using SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.
Familiarity with AI tools for SEO research, content generation, and SERP monitoring
Deep understanding of SEO performance metrics, A/B testing principles, and content optimization workflows
Collaborative mindset with experience working across product, paid media, and content teams
Bachelor's degree required

Nice to have:

Experience supporting dealer/distributor business models or franchise ecosystems
Background working with headless CMS environments (e.g., Sanity)
Knowledge of RAC or high-consideration lead generation conversion paths
Familiarity with AI-driven search environments, such as optimizing for Google's Search Generative Experience (SGE) or other evolving SERP features

What we offer:

Bonus target range: Up to 25%
Generous benefits package including medical, dental, vision, life, disability
A company culture that prioritizes internal development and professional growth
Time off with pay
401(k) plan with a degree of employer matching
Paid parental leave
Wellness programs and product discounts

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Product Manager, Consumer Websites