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Senior Product Manager, Consumer Websites

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Hunter Douglas

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Location:
United States , New York City

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Category:
-

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Contract Type:
Not provided

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Salary:

125000.00 - 135000.00 USD / Year
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Job Description:

Hunter Douglas is seeking a strategic and data-driven SEO Manager with a bias to action to lead the full spectrum of SEO for our consumer-facing websites. This role will shape and deliver SEO strategy across technical, content, and local channels — with a focus on improving lead generation, optimizing the consumer journey, and elevating dealer visibility in organic search.

Job Responsibility:

  • Define and own the SEO roadmap across all consumer websites, supporting both national and local objectives
  • Conduct keyword research to inform new content pages across key formats: educational stories, product FAQs, dealer content, and showroom discovery
  • Develop and maintain a journey-based SEO strategy, mapping queries to customer intent stages (e.g., brand vs non-brand, inspiration vs action)
  • Build out AI search optimization strategy to future-proof content and visibility (e.g., optimizing for AI Overviews, zero-click SERPs, multimodal search trends)
  • Optimize meta data, URL structures, internal linking, and content hierarchy across newly replatformed websites
  • Audit and implement structured data (schema markup) for local businesses, products, reviews, and content types
  • Identify and close content gaps by analyzing SERPs, competitor coverage, and user queries
  • Lead ethical link-building strategies based on internal content quality (e.g., outreach, press placements, or co-marketing with dealers or partners)
  • Monitor off-page signals and their contribution to authority and rankings
  • Own and optimize dealer presence in local search results (map packs, “near me” queries, location pages)
  • Manage and maintain Google Business Profiles and directory listings using platforms such as Yext, Brightedge Local, or Soci
  • Work closely with the product team on store locator experience and regional SEO landing pages to drive leads through local pathways
  • Manage SEO initiatives focused on RAC (Request a Consultation) conversion — prioritize and track projects based on downstream impact and CPL
  • Collaborate cross-functionally with product managers, engineers, and designers to execute and QA technical changes
  • Partner with the paid media team to ensure full query coverage across organic and paid channels
  • Regularly analyze lead quality, cost-per-lead (CPL), and conversion rates to determine the best fit (SEO vs. SEM) by query type
  • Coordinate landing page testing and shared keyword strategy to avoid duplication or inefficiencies
  • Create detailed content briefs using AI tools, ensuring briefs are structured to fully address keyword clusters and competitive gaps
  • Provide clear guidance to content creators, designers, and product teams to bring SEO-informed content to life across the web ecosystem

Requirements:

  • 4–6 years of SEO experience across technical, content, and local SEO, preferably for consumer or multi-location brands
  • Hands-on experience with local SEO platforms like Soci or Brightedge Local
  • Strong understanding of customer journey SEO, including how to structure content for different intent stages
  • Skilled in using SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.
  • Familiarity with AI tools for SEO research, content generation, and SERP monitoring
  • Deep understanding of SEO performance metrics, A/B testing principles, and content optimization workflows
  • Collaborative mindset with experience working across product, paid media, and content teams
  • Bachelor's degree required

Nice to have:

  • Experience supporting dealer/distributor business models or franchise ecosystems
  • Background working with headless CMS environments (e.g., Sanity)
  • Knowledge of RAC or high-consideration lead generation conversion paths
  • Familiarity with AI-driven search environments, such as optimizing for Google's Search Generative Experience (SGE) or other evolving SERP features
What we offer:
  • Bonus target range: Up to 25%
  • Generous benefits package including medical, dental, vision, life, disability
  • A company culture that prioritizes internal development and professional growth
  • Time off with pay
  • 401(k) plan with a degree of employer matching
  • Paid parental leave
  • Wellness programs and product discounts

Additional Information:

Job Posted:
December 09, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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