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We are seeking a dynamic and experienced Media Product Manager to join our hardware team at NetApp. In this role, you will be responsible for driving the development, launch, and lifecycle management of our media hardware products. You will work closely with cross-functional teams, including engineering, marketing, sales, and customer support, to ensure our products meet market demands and exceed customer expectations.
Job Responsibility:
Develop and execute the product strategy and roadmap for media hardware products
Conduct market research and competitive analysis to identify trends, opportunities, and customer needs
Define product requirements and specifications based on market insights and customer feedback
Collaborate with engineering and design teams to ensure timely and high-quality product development
Manage the product development lifecycle from concept to launch, ensuring alignment with business goals
Prioritize features and enhancements based on customer value and business impact
Develop and execute go-to-market strategies, including product positioning, messaging, and pricing
Work with marketing and sales teams to create compelling product collateral, sales tools, and training materials
Drive product launches and coordinate cross-functional activities to ensure successful market entry
Engage with customers, partners, and industry experts to gather feedback and validate product concepts
Act as the voice of the customer within the organization, advocating for their needs and preferences
Monitor customer satisfaction and address any issues or concerns related to the product
Track and analyze product performance metrics, including sales, market share, and customer feedback
Identify areas for improvement and implement corrective actions to achieve business objectives
Stay informed about industry trends and emerging technologies to ensure product competitiveness
Requirements:
Bachelor's degree in Engineering, Business, Marketing, or a related field
MBA is a plus
15+ years of experience in product management, preferably in the hardware or technology industry
Strong understanding of media hardware products and market dynamics
Proven track record of successfully launching and managing products throughout their lifecycle
Excellent analytical, problem-solving, and decision-making skills
Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities