Senior Product Manager- Attribution & Incrementality Job at Taboola (Tel Aviv)

Senior Product Manager

As a Senior Product Manager for Attribution & Incrementality on the Product team...

Location

Israel , Tel Aviv

Salary:

Not provided

Taboola

Expiration Date

Until further notice

Requirements

5+ years in PM with deep expertise in the tension between MTA, MMM, and Incrementality
Ability to own a domain end-to-end – define the vision, align stakeholders across R&D, Sales, and Marketing, and drive commercial outcomes
A proven track record of translating technical measurement outcomes into “reasons to buy” for C-level marketing executives
Experience presenting directly to enterprise advertisers and conducting measurement-focused discovery
A systems-thinking mindset with the ability to partner deeply with Data Science and Engineering
Willingness to travel globally

Job Responsibility

Define the “Truth” Framework: Own the product vision for how we prove causality (Lift, MMM, and Incrementality) across the advertiser journey
Strategic Commercial Influence: Act as the “Measurement Consultant” for our biggest clients. Translate complex data science into compelling narratives that help Sales teams unlock enterprise budgets
Scale Through Ecosystem Integration: Define our position in the measurement stack. Decide when we build proprietary tools, when we partner, and when we disrupt
Source of Truth Strategy: Build integrations with leading measurement platforms so advertisers can validate Realize performance in their preferred system
Co-prioritize with Customer Measurement: Balance enterprise demand with product scalability, working alongside the Measurement Director to align on roadmap priorities

What we offer

comprehensive benefits (health, etc.)
a fully stocked kitchen
location-specific perks (gym partnerships, parking)
hybrid work schedule with 3 days in-office with an option to come in more often if desired

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , Santa Monica

Salary:

176163.00 - 297500.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

health insurance
equity awards
life insurance
disability benefits
parental leave
wellness benefits
paid time off
global access to mental health and financial wellness support and resources
commuter benefits
retirement options (401(k)/pension)

Fulltime

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , New York

Salary:

176163.00 - 297500.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Commuter benefits
Retirement options (401(k)/pension)

Fulltime

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , Austin

Salary:

Not provided

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Global access to mental health and financial wellness support and resources
Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
Vacation and other personal time off

Fulltime

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , Boston

Salary:

176163.00 - 297500.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Healthcare (medical, dental, and vision)
Commuter benefits

Fulltime

Senior Product Manager - Performance

The Vibe team is a passionate, competitive bunch focused on one thing: allowing ...

Location

France , Paris

Salary:

Not provided

Vibe

Expiration Date

Until further notice

Requirements

5+ years of experience in Product Management within Performance AdTech (DSP, SSP, measurement or optimisation platforms)
Deep understanding of programmatic advertising, RTB and auction mechanics (first-price vs. second-price)
Strong experience working with performance-based KPIs (ROAS, CPA, CPI)
Solid statistical literacy, including experimental design, A/B testing, confidence intervals and significance
Strong analytical skills, with hands-on experience using SQL and data exploration tools
Comfortable operating in highly technical, data-intensive environments
Comfortable working in a remote-first environment
Perfect fluency in English

Job Responsibility

Define and evolve bidding logic across pricing, pacing and inventory selection within the OpenRTB framework
Own the roadmap for algorithmic bidding strategies balancing competing constraints (e.g. budget delivery, CPA / ROAS targets)
Collaborate closely with Data Science to iterate on prediction models and optimisation strategies
Design and refine bid shading mechanisms to reduce clearing prices while maintaining win rates
Own integrations with measurement partners and tracking systems (e.g. MMPs, web pixels) to ensure data accuracy and reliability
Design and ship incrementality frameworks (geo-lift, holdout groups, ghost ads) to measure causal impact beyond last-click attribution
Define product requirements for performance reporting and dashboards, serving both technical and non-technical users
Translate complex performance problems into clear, actionable product requirements
Write detailed specifications for backend engineers, including latency constraints, QPS handling and signal processing
Use SQL and log-level data to investigate issues, validate hypotheses and size opportunities

What we offer

Very competitive compensation (salary and stock-options/BSPCE)
Remote-first (in France or elsewhere) with the option to work on-site in an ultra-cozy coworking space in the heart of Paris (Morning Laffitte)
Health insurance (Alan)
Meal vouchers (Swile)
Two annual offsites
Guaranteed childcare placement

Fulltime

Senior Analytics Manager

Location

Salary:

Not provided

Airalo

Expiration Date

Until further notice

Requirements

3+ years of formal experience managing direct reports (hiring, performance reviews, career development)
Experience in Marketing Measurement: Multi-touch Attribution (MTA), Incrementally Testing, Media Mix Modeling (MMM), CAC / ROAS Analysis
Experience in Product Analytics: Experimentation or A/B Testing Frameworks, Funnel and Conversion Analysis, Feature Adoption and Impact Measurement, Pricing and Elasticity Analysis
Experience in Business Analytics: Cohort-based LTV Modeling, Financial Forecasting, KPI framework Design and Governance, Board / Executive Reporting
Comfortable working in a remote environment
Based in EU or in an equivalent timezone

Fulltime

Linear/Streaming Lead

Kalshi is seeking a strategic and data-driven TV Lead to own our national and st...

Location

United States , New York

Salary:

180000.00 - 320000.00 USD / Year

Kalshi

Expiration Date

Until further notice

Requirements

5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
Established relationships with networks, stations, and media vendors a strong plus
Proven experience optimizing campaigns based on data and measurable KPIs
Excellent negotiation skills, analytical thinking, and attention to detail
Ability to thrive in a fast-paced, experimentation-heavy environment
Bachelor’s degree required
relevant marketing, advertising, or communications background preferred

Job Responsibility

Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets
Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
Identify high-value placements and inventory opportunities based on audience behavior and Kalshi’s target customer segments
Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
Monitor pacing and performance in real time
quickly adjust flighting, placements, and spend to maximize ROI
Build and maintain strong relationships with networks, stations, DSPs, and media partners
Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency
Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals

What we offer

equity

Fulltime

Senior Product Manager- Attribution & Incrementality

Taboola

Location:
Israel , Tel Aviv

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
March 19, 2026

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Job Posted:March 19, 2026

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March 19, 2026