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Senior Product Manager- Attribution & Incrementality

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Taboola

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Location:
Israel , Tel Aviv

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

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Job Description:

As a Senior Product Manager for Attribution & Incrementality on the Product team in our Tel Aviv office, you’ll play a vital role as the industry moves beyond last-click attribution, building the measurement frameworks that prove Taboola isn’t just capturing demand, but creating it. From Geo-Holdout testing to Source of Truth integrations to Marketing Mix Modeling partnerships, you’ll create tools, form partnerships, and craft best practices that make our impact visible, credible, and compounding, giving advertisers the confidence to scale their investment.

Job Responsibility:

  • Define the “Truth” Framework: Own the product vision for how we prove causality (Lift, MMM, and Incrementality) across the advertiser journey
  • Strategic Commercial Influence: Act as the “Measurement Consultant” for our biggest clients
  • Scale Through Ecosystem Integration: Define our position in the measurement stack
  • Source of Truth Strategy: Build integrations with leading measurement platforms so advertisers can validate Realize performance in their preferred system
  • Co-prioritize with Customer Measurement: Balance enterprise demand with product scalability

Requirements:

  • 5+ years in PM with deep expertise in the tension between MTA, MMM, and Incrementality
  • Ability to own a domain end-to-end – define the vision, align stakeholders across R&D, Sales, and Marketing, and drive commercial outcomes
  • A proven track record of translating technical measurement outcomes into “reasons to buy” for C-level marketing executives
  • Experience presenting directly to enterprise advertisers and conducting measurement-focused discovery
  • A systems-thinking mindset with the ability to partner deeply with Data Science and Engineering

Nice to have:

  • Background in Measurement Consulting or a lead role at a major Attribution/MMM vendor
  • Experience building self-service SaaS tools that automate complex data workflows
  • A track record of influencing $50M+ in annual ad spend through measurement-led insights
What we offer:
  • comprehensive benefits (health, etc.)
  • a fully stocked kitchen
  • location-specific perks (gym partnerships, parking)
  • hybrid work schedule with 3 days in-office with an option to come in more often if desired

Additional Information:

Job Posted:
March 19, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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