Senior Product Manager- Attribution & Incrementality Job at Taboola (Tel Aviv)

Senior Product Manager

As a Senior Product Manager for Attribution & Incrementality on the Product team...

Location

Israel , Tel Aviv

Salary:

Not provided

Taboola

Expiration Date

Until further notice

Requirements

5+ years in PM with deep expertise in the tension between MTA, MMM, and Incrementality
Ability to own a domain end-to-end – define the vision, align stakeholders across R&D, Sales, and Marketing, and drive commercial outcomes
A proven track record of translating technical measurement outcomes into “reasons to buy” for C-level marketing executives
Experience presenting directly to enterprise advertisers and conducting measurement-focused discovery
A systems-thinking mindset with the ability to partner deeply with Data Science and Engineering
Willingness to travel globally

Job Responsibility

Define the “Truth” Framework: Own the product vision for how we prove causality (Lift, MMM, and Incrementality) across the advertiser journey
Strategic Commercial Influence: Act as the “Measurement Consultant” for our biggest clients. Translate complex data science into compelling narratives that help Sales teams unlock enterprise budgets
Scale Through Ecosystem Integration: Define our position in the measurement stack. Decide when we build proprietary tools, when we partner, and when we disrupt
Source of Truth Strategy: Build integrations with leading measurement platforms so advertisers can validate Realize performance in their preferred system
Co-prioritize with Customer Measurement: Balance enterprise demand with product scalability, working alongside the Measurement Director to align on roadmap priorities

What we offer

comprehensive benefits (health, etc.)
a fully stocked kitchen
location-specific perks (gym partnerships, parking)
hybrid work schedule with 3 days in-office with an option to come in more often if desired

Senior Product Manager - Performance

The Vibe team is a passionate, competitive bunch focused on one thing: allowing ...

Location

France , Paris

Salary:

Not provided

Vibe

Expiration Date

Until further notice

Requirements

5+ years of experience in Product Management within Performance AdTech (DSP, SSP, measurement or optimisation platforms)
Deep understanding of programmatic advertising, RTB and auction mechanics (first-price vs. second-price)
Strong experience working with performance-based KPIs (ROAS, CPA, CPI)
Solid statistical literacy, including experimental design, A/B testing, confidence intervals and significance
Strong analytical skills, with hands-on experience using SQL and data exploration tools
Comfortable operating in highly technical, data-intensive environments
Comfortable working in a remote-first environment
Perfect fluency in English

Job Responsibility

Define and evolve bidding logic across pricing, pacing and inventory selection within the OpenRTB framework
Own the roadmap for algorithmic bidding strategies balancing competing constraints (e.g. budget delivery, CPA / ROAS targets)
Collaborate closely with Data Science to iterate on prediction models and optimisation strategies
Design and refine bid shading mechanisms to reduce clearing prices while maintaining win rates
Own integrations with measurement partners and tracking systems (e.g. MMPs, web pixels) to ensure data accuracy and reliability
Design and ship incrementality frameworks (geo-lift, holdout groups, ghost ads) to measure causal impact beyond last-click attribution
Define product requirements for performance reporting and dashboards, serving both technical and non-technical users
Translate complex performance problems into clear, actionable product requirements
Write detailed specifications for backend engineers, including latency constraints, QPS handling and signal processing
Use SQL and log-level data to investigate issues, validate hypotheses and size opportunities

What we offer

Very competitive compensation (salary and stock-options/BSPCE)
Remote-first (in France or elsewhere) with the option to work on-site in an ultra-cozy coworking space in the heart of Paris (Morning Laffitte)
Health insurance (Alan)
Meal vouchers (Swile)
Two annual offsites
Guaranteed childcare placement

Fulltime

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , Santa Monica

Salary:

176163.00 - 297500.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

health insurance
equity awards
life insurance
disability benefits
parental leave
wellness benefits
paid time off
global access to mental health and financial wellness support and resources
commuter benefits
retirement options (401(k)/pension)

Fulltime

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , New York

Salary:

176163.00 - 297500.00 USD / Year

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Commuter benefits
Retirement options (401(k)/pension)

Fulltime

Senior Product Manager, Performance Video Advertising

We're looking for a Senior Product Manager to lead the development of performanc...

Location

United States , Austin

Salary:

Not provided

Roku

Expiration Date

Until further notice

Requirements

5+ years of product management experience, including ownership of complex or platform-scale products
Proven experience defining product strategy and driving execution in ambiguous environments
Strong background in digital advertising, media, marketplaces, or data-driven platforms
Excellent analytical and decision-making skills with a track record of delivering measurable impact
Effective leader through influence, able to align diverse teams and stakeholders
Passion for building scalable advertising products that deliver value to advertisers and viewers
Experience with connected TV, programmatic advertising, or measurement platforms
Experience leading large initiatives without direct authority

Job Responsibility

Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory
Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows
Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation
Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics
Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact
Scalable, advertiser-ready products: Translate complex modeling and measurement systems into intuitive, scalable products that advertisers and sales teams can understand, trust, and adopt
Cross-functional leadership: Lead cross-functional execution across product, engineering, data science, sales, and operations, aligning stakeholders on strategy, tradeoffs, and roadmap priorities
Ecosystem-level thinking: Anticipate how performance solutions interact with bidding, pricing, inventory allocation, and viewer experience, and make informed tradeoffs that support long-term platform health

What we offer

Global access to mental health and financial wellness support and resources
Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
Vacation and other personal time off

Fulltime

Senior Manager, Paid Social

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees...

Location

United States , Bellevue; Herndon; New York

Salary:

110800.00 - 200000.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

7+ years of paid social experience, including leadership within a scaled in-house or enterprise environment
Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent
Proven track record managing substantial paid social budgets with demonstrated incremental impact
Deep expertise across Meta, TikTok, Snap, LinkedIn, and emerging platforms
Strong command of incrementality testing, MMM alignment, and attribution frameworks
Advanced knowledge of signal strategy, automation, and AI-driven optimization
Financial fluency with large-scale media investment accountability
Executive presence and ability to influence cross-functional stakeholders
At least 18 years of age
Legally authorized to work in the United States

Job Responsibility

Own enterprise paid social strategy across brand and performance objectives supporting the portfolio of T-Mobile brands and products
Optimize full-funnel frameworks spanning awareness, acquisition, and lifecycle marketing
Align investment strategy with MMM insights, incrementality testing, and enterprise growth priorities
Continuously pressure-test channel allocation against broader media mix effectiveness
Drive performance against CPA, ROAS, contribution margin, and incremental lift targets
Advance structured testing roadmaps across creative velocity and fatigue mitigation, audience expansion and signal enrichment, automation and bidding innovation, incrementality and lift measurement
Translate complex attribution and MMM outputs into actionable channel decisions
Oversee evolution of first-party data integration, conversion APIs, server-side tagging, and signal resilience strategies
Leverage predictive modeling and automation to enhance performance efficiency
Anticipate privacy shifts and platform changes, proactively adapting strategy

What we offer

competitive base salary
annual stock grant
employee stock purchase plan
401(k)
free, year-round money coaches
medical insurance
dental insurance
vision insurance
flexible spending account
paid time off

Fulltime

Ecommerce Marketplace Senior Manager

The eCommerce Marketplace Senior Manager will drive revenue and profit growth ac...

Location

United States , Rockford

Salary:

Not provided

Wolverine Worldwide

Expiration Date

Until further notice

Requirements

Typically 8+ years of retail or ecommerce marketplace experience
Demonstrated expertise in third-party marketplaces, with working knowledge of social commerce platforms and emerging AI/agent-driven commerce models
Strong analytical capabilities with experience translating data into business decisions
Ability to write and present compelling business cases, including accurate sales forecasts
Excellent oral and written communication skills, both in person and virtually
Ability to influence key business leaders, build trust, and clearly demonstrate ROI for new and evolving commerce initiatives
Strong technical understanding of ecommerce ecosystems, feeds, integrations, and platform capabilities
Ability to lead others as marketplace continues to expand

Job Responsibility

Execute the strategies for third‑party marketplaces, social commerce platforms, and agentic commerce channels, defining the role each plays in the broader ecommerce ecosystem
Evaluate, launch, and scale new commerce platforms (e.g., social-native checkout, AI‑assisted shopping environments), including business case development, revenue forecasting, and ROI measurement
Ensure channel strategies complement owned.com and avoid unintended cannibalization while maximizing incremental demand
Grow and optimize product assortment across all Wolverine World Wide brands for marketplaces and social commerce platforms
identify and close assortment gaps by channel
Recommend strategic pricing actions that accelerate growth and expand margins, in partnership with merchandising and commercial teams
Execute competitive pricing analysis to ensure strong conversion while protecting brand positioning across all external channels
Leverage reporting and analytics to identify performance drivers, risks, and opportunities across brands, regions, and channels
Provide clear, actionable insights and recommendations to brand and executive stakeholders
Partner with IT, web development, and platform partners to support infrastructure needs, integrations, and automation capabilities required for emerging commerce models

Fulltime

Senior Manager, Global Performance Marketing Strategy

We’re looking for a data-driven, strategic, and highly collaborative marketing l...

Location

Singapore , Singapore

Salary:

Not provided

Airwallex

Expiration Date

Until further notice

Requirements

8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs
Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period)
Hands-on understanding of SFDC, Salesforce, Building Looker tables
Expertise in paid search, paid social, display, and emerging channels
familiarity with ABM and demand generation
Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks
Excellent communicator with experience presenting to executive leadership
Demonstrated ability to collaborate cross-functionally across time zones and influence without authority
Experience managing or operationalizing in-house performance models preferred
Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field

Job Responsibility

Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels
Partner with regional teams (APAC, EMEA, North America) to localize global frameworks into market-specific plans that drive efficiency and scale
Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals
Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs
Collaborate with the global execution team to become hands-on in campaign execution and optimization
Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions
Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe
Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies)
Surface insights from campaign data to influence global GTM and lifecycle strategy
Partner with Product Marketing to align messaging and audience segmentation strategies

Fulltime

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Senior Product Manager- Attribution & Incrementality

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