Senior Product Manager – Customer Lifetime Value

We are hiring a Senior Product Manager to own and scale Customer Lifetime Value (CLV) and lifecycle product strategy across Smartbox, while leading the mobile app as a standalone strategic workstream. This role addresses a core growth challenge: how to keep customers engaged over time and drive repeat usage year after year. You will build a coordinated lifecycle strategy that goes far beyond traditional CRM tactics. Working in close partnership with the Head of CRM, you will co-own retention and engagement outcomes by aligning product features, mobile experiences, lifecycle campaigns, and communication channels into a single, cohesive system. This is a highly cross-functional role with significant exposure to senior stakeholders. You will be expected to connect insights to execution, challenge silos, and drive measurable business impact.