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Senior Product Manager – Customer Lifetime Value

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Smartbox Group

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Job Description:

We are hiring a Senior Product Manager to own and scale Customer Lifetime Value (CLV) and lifecycle product strategy across Smartbox, while leading the mobile app as a standalone strategic workstream. This role addresses a core growth challenge: how to keep customers engaged over time and drive repeat usage year after year. You will build a coordinated lifecycle strategy that goes far beyond traditional CRM tactics. Working in close partnership with the Head of CRM, you will co-own retention and engagement outcomes by aligning product features, mobile experiences, lifecycle campaigns, and communication channels into a single, cohesive system. This is a highly cross-functional role with significant exposure to senior stakeholders. You will be expected to connect insights to execution, challenge silos, and drive measurable business impact.

Job Responsibility:

  • Co-define retention strategy with the Head of CRM
  • Own CLV and lifecycle product strategy across: Buyers, Beneficiaries, Own-use customers
  • Drive engagement, purchase frequency, and long-term retention
  • Identify and activate key CLV drivers
  • Leverage all available channels to drive engagement, including: Product features and UX, Mobile app experiences, CRM and lifecycle campaigns, Push notifications and in-app messaging, Content and social channels
  • Define the right message, audience, timing, and channel based on lifecycle stage and intent
  • Ensure all channels work together cohesively rather than in silos
  • Treat communication as a product problem, not just a delivery function
  • Translate CLV goals into mobile app priorities
  • Position the app as a key companion across the full customer journey: Discovery and inspiration, Booking and experience management, In-experience engagement and upsell, Post-experience re-engagement
  • Drive app adoption, engagement, and repeat usage
  • Use the app to: Capture first-party and behavioural data, Increase interaction outside purchase moments, Strengthen long-term customer relationships
  • Define data requirements to understand behaviour, intent, and lifecycle stages
  • Partner with Data and Tech teams to improve tracking and data infrastructure
  • Increase quality and usability of first-party and behavioural data
  • Analyse data to identify: Retention and repeat drivers, Drop-offs and friction points, High-value segments and key moments
  • Translate insights into: Product and app roadmap decisions, Lifecycle and engagement strategies
  • Close the loop between data → insight → action → measurable impact
  • Collaborate with Product, Data, Tech, CRM, Marketing, Content, and Growth teams
  • Drive alignment across multiple business units
  • Influence without direct authority
  • Operate effectively in complex, ambiguous environments
  • Act as the link between lifecycle strategy and execution

Requirements:

  • Proven ability to identify and solve customer problems through product discovery
  • Strong track record of delivering measurable commercial impact
  • Ability to turn insights into actionable product strategies
  • Strong ownership mindset with accountability for business-critical outcomes
  • Data-driven approach with the ability to analyse behaviour and act on insights
  • Ability to work across multiple channels and functions
  • Strong stakeholder management and presentation skills
  • Experience with OKRs and outcome-driven planning
  • Ability to turn strategy into execution—and execution into learning

Additional Information:

Job Posted:
March 24, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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