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We are hiring a Senior Product Manager to own and scale Customer Lifetime Value (CLV) and lifecycle product strategy across Smartbox, while leading the mobile app as a standalone strategic workstream. This role addresses a core growth challenge: how to keep customers engaged over time and drive repeat usage year after year. You will build a coordinated lifecycle strategy that goes far beyond traditional CRM tactics. Working in close partnership with the Head of CRM, you will co-own retention and engagement outcomes by aligning product features, mobile experiences, lifecycle campaigns, and communication channels into a single, cohesive system. This is a highly cross-functional role with significant exposure to senior stakeholders. You will be expected to connect insights to execution, challenge silos, and drive measurable business impact.
Job Responsibility:
Co-define retention strategy with the Head of CRM
Own CLV and lifecycle product strategy across: Buyers, Beneficiaries, Own-use customers
Drive engagement, purchase frequency, and long-term retention
Identify and activate key CLV drivers
Leverage all available channels to drive engagement, including: Product features and UX, Mobile app experiences, CRM and lifecycle campaigns, Push notifications and in-app messaging, Content and social channels
Define the right message, audience, timing, and channel based on lifecycle stage and intent
Ensure all channels work together cohesively rather than in silos
Treat communication as a product problem, not just a delivery function
Translate CLV goals into mobile app priorities
Position the app as a key companion across the full customer journey: Discovery and inspiration, Booking and experience management, In-experience engagement and upsell, Post-experience re-engagement
Drive app adoption, engagement, and repeat usage
Use the app to: Capture first-party and behavioural data, Increase interaction outside purchase moments, Strengthen long-term customer relationships
Define data requirements to understand behaviour, intent, and lifecycle stages
Partner with Data and Tech teams to improve tracking and data infrastructure
Increase quality and usability of first-party and behavioural data
Analyse data to identify: Retention and repeat drivers, Drop-offs and friction points, High-value segments and key moments
Translate insights into: Product and app roadmap decisions, Lifecycle and engagement strategies
Close the loop between data → insight → action → measurable impact
Collaborate with Product, Data, Tech, CRM, Marketing, Content, and Growth teams
Drive alignment across multiple business units
Influence without direct authority
Operate effectively in complex, ambiguous environments
Act as the link between lifecycle strategy and execution
Requirements:
Proven ability to identify and solve customer problems through product discovery
Strong track record of delivering measurable commercial impact
Ability to turn insights into actionable product strategies
Strong ownership mindset with accountability for business-critical outcomes
Data-driven approach with the ability to analyse behaviour and act on insights
Ability to work across multiple channels and functions
Strong stakeholder management and presentation skills
Experience with OKRs and outcome-driven planning
Ability to turn strategy into execution—and execution into learning