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As a Senior Product Designer at Betfred, you will play a critical role in shaping user experiences across our betting and gaming products, driving innovation, and championing design excellence. In addition to designing intuitive and engaging solutions, you will actively influence product strategy, mentor Junior Designers, and lead design initiatives. This role requires deep expertise in UX/UI design and a strategic mindset to deliver experiences that delight users and align with business goals.
Job Responsibility:
Lead end-to-end design processes for complex projects, from research and ideation to final implementation
Partner with Product Managers and stakeholders to contribute to product strategies and roadmaps with a focus on user experience
Conduct and analyse user research and usability testing to inform design decisions and validate solutions
Explore competitor products and market trends to identify opportunities for innovation and differentiation
Create high-quality wireframes, prototypes, and visual designs that elevate user experiences
Advocate for the user perspective in cross-functional discussions, ensuring design solutions address customer needs effectively
Mentor Junior Designers, providing feedback and fostering skill development within the team
Collaborate with developers to ensure design fidelity during implementation and contribute to refining processes for better outcomes
Contribute to and evolve Betfred’s design system, driving consistency and efficiency across products
Requirements:
Significant experience in UX/UI design, with a strong portfolio of impactful projects across various platforms
Advanced proficiency in design tools like Figma, Sketch, and prototyping tools such as InVision or Axure
Strong ability to synthesize user research and data insights into actionable design strategies
Expertise in responsive, mobile-first design and accessibility standards
Proven ability to lead design projects independently and collaborate effectively with stakeholders and teams
Deep interest in understanding and responding to competitive landscapes and industry trends
Strong communication and storytelling skills, with the ability to present and justify design decisions to stakeholders
Nice to have:
Any interaction design skills (eg. Animation, transitions, movement)
User-testing (writing test scripts and experience in using testing tools)
Other digital design experience is also welcomed i.e Responsive Web, iOS & Android, CMS Back Office etc.
What we offer:
A competitive rate of pay and pension contribution
Generous discretionary bonus schemes, incentives and competitions
An annual leave entitlement that increases with length of service
Access to an online GP 24/7, 365 days a year for you and your immediate family
Employee wellbeing support through our Employee Assistance Programme
Enhanced Maternity & Paternity Pay
Long Service Recognition
Access to a pay day savings scheme, financial coach and up to 40% of your earned wage ahead of payday, through Wagestream