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The BBC has been serving audiences online for a quarter of a century. Across key products including iPlayer, Sounds, Bitesize, BBC News and BBC Sport, we entertain, educate and inform audiences in their millions every day. Behind the scenes, we are making the shift from broadcasting at our audiences to a service shaped by them and designed around their wants and needs. We are creating personalised products and services that bring the right content to the right people at the right times — a personalised BBC. It will be our greatest leap since iPlayer, and that’s why it is right at the top of our agenda. Data is fundamental to our future and in Product Analytics we help shape that future. We work across all key BBC products meaning that our portfolio is as diverse as we are, giving us the opportunity to work with one of the broadest and most exciting datasets in the UK. We harness this data to understand the experiences and needs of our audiences, providing the data-driven insights that help Product Group create richer, more personalised experiences that our audiences love, keeping people coming back to the BBC time after time. As a Senior Product Analyst, you will take ownership of delivering actionable insights within your area, working closely with teams across the business to support key strategic projects and day-to-day decision making. This is a chance to really make an impact. Through a combination of discovery work, in-depth analysis and reporting you will shape the future of our digital products right across the business, deepening our understanding of our audiences and offering essential insight on how to maximise the value we bring them.
Job Responsibility:
Build a clear understanding of our audiences’ experience and needs to guide product design and development
Work closely with product managers, engineers and business analysts, championing data and taking the lead in understanding problem areas and working collaboratively on solutions
Develop and mentor members of the wider team
Support decision making across the Product Group by gaining a broad understanding of our Product portfolio and working flexibly to support business goals
Build and maintain dashboards and reports to facilitate data-led decision making
Support experimentation by working with product and engineering teams to set up and run experiments, and analyse and draw insight from the results
Proactively look for opportunities to optimise audience experience and drive engagement
Work to improve and shape our data analysis capabilities through automating data pipelines and working to understand and resolve any data issues
Advocate for the value of data in driving effective decision making
Requirements:
Significant experience in an analytical role, preferably in digital products
Proactive self-starter, focused on working strategically and for maximum value
Advanced SQL skills, experience working with very large and complex datasets and working knowledge of how digital products use experimentation
A focus on collaboration and thrives working as part of a cross-functional team, ability to mentor and develop others
Excellent data visualisation skills and experience with tools such as Tableau
Nice to have:
Knowledge of R or Python
Experience working with on-demand audio media products
Familiarity with agile or other rapid application development methods
Experience with Data Science & Machine Learning and an understanding of data pipelines and/or data modelling
Experience with Optimizely integrations and tooling
Excellent time management skills and the ability to prioritise effectively
What we offer:
Fair pay and flexible benefits including a competitive salary package
a flexible 35-hour working week
25 days annual leave with the option to buy an extra 5 days
a defined pension scheme
discounted dental, health care and gym
Excellent career and professional development
Support in your working life, including flexible working