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The Senior Principal Product Marketing Specialist at NTT DATA will lead the marketing strategy for assigned products, focusing on content development and stakeholder engagement. With over 12 years of experience in B2B IT services, the candidate will craft marketing plans, develop messaging, and collaborate with teams to drive product awareness and demand. A post-graduate degree in Marketing or related fields is preferred.
Job Responsibility:
Craft business goals aligned marketing plan for the assigned product/service offering
Develop messaging and positioning for the product/service offering to drive competitive differentiation
Collaborate with offering leaders to create high quality, impactful marketing and communications content including service overview presentations, battlecards, success stories, point of view papers, blogs, newsletters, social promotions, video storyboards, sales enablement and more
Simplify the technical positioning of the product/service into key market messages and sales tools prior to the launch of a new product/service
Develop digital content for the global and regional websites aligned to the product/service positioning
Work with the regional business leaders to determine the appropriate marketing programs to build the sales pipeline for the assigned service/product
Influence the development of marketing programs, initiatives and campaigns to drive awareness, interest and demand for the product
Develop appropriate targeted messages to drive service and solution positioning, increase sales and enhance market share
Monitor and improve marketing's content/asset life cycle
Evaluate and adjust marketing, branding and communications strategies to respond to changing market trends and competitive dynamics
Track and monitor the success of the program on a scorecard or dashboard that reflects the associated metrics
Requirements:
Post Graduate degree in Marketing, Communications, Advertising preferred
12+ years working in a B2B IT services firm
Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders
Excellent business and commercial acumen
Excellent interpersonal skills to drive collaboration for campaigns, value propositions and marketing messages
Excellent verbal and written communications skills
Strategic thinking ability
Advanced ability to present information in a clear, concise manner
Effective communicator with strong personal skills with global counterparts
Must be organized, enthusiastic, results-oriented, innovative and able to deal with ambiguity and tight deadlines while working effectively in a team environment
Ability to work with and manage many projects within the required deadlines
Strong understanding of digital and key social media platforms – web, email, Twitter, LinkedIn, etc.
Strong core consulting skills – i.e. secondary research, presentation, including logical structuring and storytelling
Self-motivated, innovative, and strong team player