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Bitwarden Logo Bitwarden · IT - Software Development

Senior/Principal Product Manager (PLG & Billing)

United States, Remote Employment contract 160000.00 - 200000.00 USD / Year · Job Posted May 03, 2026
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Job Description

As Senior/Principal Product Manager, PLG, Monetization & Billing at Bitwarden, you will own the strategy and execution for how users discover, trial, upgrade, and pay for Bitwarden across B2C and B2B segments. You will be meticulous about the free-to-paid journey, pricing strategy, and billing experience. You will partner with Growth Marketing, Design, and Engineering to design and optimize conversion funnels that feel natural rather than aggressive. You will partner with Sales on different billing models that will enable larger enterprise sales deals. You will use qualitative customer feedback, cohort analysis, conversion metrics, and forecasting to inform roadmap decisions, thinking deeply about both consumer and enterprise users.

Job Responsibility

  • Own the in-product upgrade flows, trial and checkout experience, subscription management, renewal mechanics, and billing support
  • Analyze how 1Password, Dashlane, LastPass, Keeper, and adjacent security vendors approach freemium, pricing, and upsell
  • In partnership with Growth Marketing, design and run pricing and optimization tests to improve website to product conversion rates as well as improve the free-to-paid motion
  • Model revenue impact and churn trade-offs with Finance
  • Define and monitor conversion rates, trial-to-paid, and upgrade metrics by cohort
  • Support Sales on different billing structures, including discount frameworks or multi-year contracts
  • Share performance metrics, roadmap updates, and monetization wins with leadership and cross-functional partners
  • Use AI tools to accelerate spec writing, competitive analysis, pricing analysis, cohort modeling, and rapid prototyping

Requirements

  • 4+ years experience in product management
  • Experience in B2C/D2C products or PLG-companies a strong plus
  • Ability to empathize with the needs of customers as well as high emotional intelligence to build positive working relationships with internal teams in a distributed working environment
  • Ability to have technical discussions across engineering teams
  • Extremely organized and able to make highly informed prioritization & trade off decisions with engineering
  • Excellent written and verbal communication skills
  • A growth mindset and a desire to learn from others
  • Excitement and enthusiasm for open source and for better internet security
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