Senior Principal Portfolio Marketing Specialist – Data & Analytics Services Job at NTT DATA (Bangalore)

Job Description

The Senior Principal Product Marketing Specialist is a highly skilled and advanced subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace. The Senior Principal Product Marketing Specialist collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of company products and/or services in the market. This role ensures that the Sales and GTM functions are informed, trained and enabled to sell the product or service. This role also plays a key role in coaching and mentoring less experienced team members to achieve team and individual KPIs.

Job Responsibility

Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena
Provides thought leadership content and whitepapers that supports the positioning of the product
Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio
Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product
Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams
Analyzes the competitive landscape and identify the competitive differentiation of company product against competitor products
Drives market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market
Creates client marketing/reference content such as datasheets, case studies, videos and references
Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution
Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product
Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs
Influences the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product
Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics
Conducts product comparisons for new product initiatives and existing product enhancements and monitors product relevance in the context of changing market conditions and client dynamics

Requirements

Excellent collaboration and engagement skills to effectively interact effectively with senior level stakeholders
Excellent business and commercial acumen
Excellent interpersonal skills to drive campaigns, value propositions and marketing messages
Excellent coaching and mentoring skills
Excellent technical writing skills with a creative flair
Strategic thinking ability to be able to think longer term impacts of marketing programs
Ability to implement sustainable and practical solutions in the business
Ability to present information in a clear, concise manner
Excellent analytical ability with strong attention to detail
Significant specialist knowledge of product marketing methodologies and best practices
Significant knowledge and understanding of all relevant industry standards
Excellent written and verbal communications skills
Ability to work with and manage many projects within the required deadlines
Significant familiarity with product marketing tactics (e.g. integrated marketing campaigns)
Significant knowledge of web analytics tools (Google Analytics, WebTrends)
Bachelor's degree or equivalent in Business, Marketing, Communication or relevant field
Significant experience in a product marketing role preferably in the high-tech industry
Significant experience in launching new high-tech products and communicating benefits
Significant demonstrated experience managing complex projects and executing on marketing
Significant experience working with ICT solutions
Significant project Management experience
Significant experience in software or technology B2B product marketing
Significant experience launching new technology products or solutions
Significant experience in conducting market analysis, developing market messaging, and communicating benefits

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Senior Principal Portfolio Marketing Specialist – Data & Analytics Services

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