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Senior Principal, Accounts – Paid Media

United States, Washington, D.C. 110000.00 - 120000.00 USD / Year · Job Posted March 01, 2026
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Job Description

The Senior Principal, Accounts — Paid Media is a senior leader on Middle Seat’s Advertising Team, responsible for owning and growing our persuasion client portfolio across digital paid media and television. Senior Principals manage some of Middle Seat’s largest persuasion programs for candidates, political committees, and organizations. This role blends strategy, sales, client leadership, and revenue ownership. You will be responsible for winning and retaining clients, guiding persuasion strategy, coordinating with Middle Seat’s TV department on buys and campaigns, and ensuring our digital and television programs work together to drive electoral and issue-based wins.

Job Responsibility

  • Lead persuasion clients, owning their digital paid media and television strategy in partnership with Middle Seat’s TV department
  • Serve as the senior strategic lead for your accounts, guiding budget allocation, targeting, creative direction, and media mix
  • Coordinate closely with Middle Seat’s TV team to ensure digital and television buys are aligned, messaging is consistent across platforms, and flighting and targeting reinforce persuasion goals
  • Embed yourself in the work of your clients to proactively guide persuasion strategy
  • Be available to advise clients as a general campaign consultant beyond paid media
  • Track revenue and expenses, working with accounting and sales
  • Identify when accounts should scale, expand into TV, or add new persuasion products
  • Lead or co-lead pitches for new persuasion clients
  • Develop a clear creative vision for persuasion campaigns
  • Manage the production process end to end
  • Lead the planning and execution of digital persuasion campaigns
  • Set high-level strategy, including budgets and channel mix, messaging frameworks, targeting and testing plans
  • Analyze and report campaign results to clients
  • Own project management and timeline planning for persuasion programs
  • Train junior staff to plan and execute paid media buys
  • Make recommendations for ads team management and assist with hiring
  • Take part in the broader management of Middle Seat
  • Encourage strong cross-team collaboration
  • Help develop and implement ads team processes and training

Requirements

  • 3+ years running political or advocacy advertising programs (more preferred)
  • Proven success as a senior strategist and/or manager
  • Experience running persuasion-focused digital campaigns
  • Expertise in Facebook Business Manager, Google, and DSPs (Trade Desk, DV360, etc.)
  • Strong copywriting and strategic communication skills
  • Comfort managing multiple high-stakes client relationships
  • Agency or consulting experience
  • Demonstrated commitment to progressive politics

Nice to have

  • Experience coordinating with or working alongside television advertising
  • An existing network to source new opportunities

What we offer

  • 100% premium coverage for health, dental and vision
  • Zero deductible health plan
  • Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace
  • Profit-sharing plan
  • Mobile phone or internet reimbursement up to $75 per month
  • 6% employer match on your 401k retirement account
  • 20 paid vacation days off, plus 2 floating holidays
  • Unlimited sick leave
  • Commuter benefits for public transportation
  • Coworking/Office Space Stipend for Remote Employees
  • 12 weeks of paid leave for new parents
  • $100 monthly student loan reimbursement
  • $350 monthly mental health benefit
  • $1,000 annual professional development reimbursement
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