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The Senior Principal, Accounts — Paid Media is a senior leader on Middle Seat’s Advertising Team, responsible for owning and growing our persuasion client portfolio across digital paid media and television. Senior Principals manage some of Middle Seat’s largest persuasion programs for candidates, political committees, and organizations. This role blends strategy, sales, client leadership, and revenue ownership. You will be responsible for winning and retaining clients, guiding persuasion strategy, coordinating with Middle Seat’s TV department on buys and campaigns, and ensuring our digital and television programs work together to drive electoral and issue-based wins.
Job Responsibility:
Lead persuasion clients, owning their digital paid media and television strategy in partnership with Middle Seat’s TV department
Serve as the senior strategic lead for your accounts, guiding budget allocation, targeting, creative direction, and media mix
Coordinate closely with Middle Seat’s TV team to ensure digital and television buys are aligned, messaging is consistent across platforms, and flighting and targeting reinforce persuasion goals
Embed yourself in the work of your clients to proactively guide persuasion strategy
Be available to advise clients as a general campaign consultant beyond paid media
Track revenue and expenses, working with accounting and sales
Identify when accounts should scale, expand into TV, or add new persuasion products
Lead or co-lead pitches for new persuasion clients
Develop a clear creative vision for persuasion campaigns
Manage the production process end to end
Lead the planning and execution of digital persuasion campaigns
Set high-level strategy, including budgets and channel mix, messaging frameworks, targeting and testing plans
Analyze and report campaign results to clients
Own project management and timeline planning for persuasion programs
Train junior staff to plan and execute paid media buys
Make recommendations for ads team management and assist with hiring
Take part in the broader management of Middle Seat
Encourage strong cross-team collaboration
Help develop and implement ads team processes and training
Requirements:
3+ years running political or advocacy advertising programs (more preferred)
Proven success as a senior strategist and/or manager
Experience running persuasion-focused digital campaigns
Expertise in Facebook Business Manager, Google, and DSPs (Trade Desk, DV360, etc.)
Strong copywriting and strategic communication skills