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As the Senior Manager, Pricing, you will own FreshBooks’ pricing strategy across subscription and add-on offerings including, but not limited to, payments and payroll. You will work cross-functionally with General Managers, Product, Finance, Revenue Operations, and Marketing teams, driving impact through influence of your peers and the senior leadership team. In this role, you will be responsible for developing pricing models, driving pricing experiments, ensuring price competitiveness, and optimizing monetization opportunities across customer segments. This is an individual contributor role with high visibility across the organization. It is a great role for anyone with long-term aspirations toward leadership roles in Product, Strategy, or General Management.
Job Responsibility:
Own FreshBooks’ global pricing strategy, analyzing market trends, customer behavior, and product data to develop models that enhance revenue growth and customer adoption
Lead the execution of pricing strategies and initiatives from end-to-end, ensuring alignment across Product, Marketing, Revenue Operations, and Finance
Build and maintain pricing models to support new product and packaging initiatives
Perform sensitivity analyses and develop recommendations rooted in data
Work closely with Product and Finance to assess pricing implications of product roadmap decisions
Partner with Marketing to support price positioning and customer communication strategies
Lead pricing and packaging experiments across cohorts and regions
Use A/B tests and pilots to validate hypotheses and optimize willingness-to-pay and customer LTV
Track and communicate the impact of pricing decisions through dashboards and reports
Regularly present findings and strategic recommendations to senior leadership
Maintain an in-depth understanding of pricing trends in the SMB software market and the SMB financial services market
Deliver insights that help FreshBooks remain competitive and differentiated
Requirements:
7+ years of experience in Pricing, Strategy, Product, Finance, or a related analytical role within a SaaS environment
Demonstrated experience in developing and managing pricing models, coupled with strong financial acumen
Deep understanding of SaaS metrics, including ARPU, LTV, churn, CAC, and elasticity
Proven ability to collaborate across functions and influence without authority
strong presentation and executive communication skills
Experience with pricing experimentation and tools
Strong analytical skills and proficiency in Excel / Google Sheets
familiarity with BI tools such as Looker is an asset
A high degree of agency
bias for action and strong follow-through
Nice to have:
familiarity with BI tools such as Looker is an asset
What we offer:
Comprehensive health and wellness benefits
Generous time off including a flexible vacation plan
Retirement savings program or pension plan matched to your local office
Stock options for every full-time employee
Parental leave and new parent support
Annual healthy living credit
Comprehensive medical and dental benefits
Fertility and gender-affirming benefits
Peer Recognition Program
Employee Assistance Program
Headphone credit
Meaningful in-person gatherings
Home office credit
Comprehensive company onboarding
Career development through continuous coaching, training, and learning on the job
Equity grant
Immediate enrollment in FreshBooks' comprehensive benefits program