Senior PPC Specialist

• Launch, manage, experiment, and find successful solutions for multiple paid search campaigns on Google, MS Ads and other platforms
• Set and manage PPC and paid media budgets
• Strategize to set priorities for how to make the greatest impact, create projects based on those priorities, and align with key players to complete those projects
• Effectively use and manage analytics platforms
• understand and adjust required tracking parameters, tags, and other pixels
• Report on metrics, goals and other paid initiatives, and the relationship between these metrics and our priorities
• Be able to effectively work with writers, designers, and developers to guide the creation of stunning landing pages, ads and lead funnels
• Be a subject matter expert in product meetings

• 7+ years’ experience managing PPC/paid media campaigns as a full-time role
• Proven experience successfully managing high budget PPC accounts
• Extensive Google/MS Ads & GA4 experience are a must
• Social advertising experience with Meta, Linkedin, Reddit & Twitter
• Knowledge of programmatic advertising vendors
• Outstanding ability to think creatively, and identify and resolve problems
• Strong ability to research, analyze, and propose keywords for campaigns
• Demonstrable ability using a variety of analytics tools including Google Analytics as well as internal reporting tools
• College degree, preferably Marketing related

Experience with GTM is a big plus. Same with Matomo

• 100% employer-paid medical, dental and vision for employees
• Annual review with raise option
• 22 days Paid Time Off accrued annually, and 4 holidays
• After 3 years, PTO increases to 29 days. Employees transition to flexible time off after 5 years with the company—not accrued, not capped, take time off when you want
• The 4 holidays are: New Year’s Day, Fourth of July, Thanksgiving, and Christmas Day
• Paid Parental Leave
• Up to 6% company matching 401(k) with no vesting period
• Quarterly allowance
• Open concept office with friendly coworkers
• Creative environment where you can make a difference
• Trail Mix Bar