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Corporate Tools is looking for an accomplished Senior PPC Specialist to join our digital marketing team. Our ideal candidate will need to be half statistician, half mad scientist and 100 percent proficient in the dark art of paid search. At Corporate Tools, we manage and launch a wide number of PPC campaigns (some national, some local) for many of our brands. We’re looking for someone who wants to create and test new experiments, help us expand into more social channels, and take chances while also being mindful of CPAs and spend levels. That said, what makes this a truly unique PPC position is that developing winning strategies is more important than budget restrictions. You’ll have all the resources and time you need to put a campaign deep in the black.
Job Responsibility:
Launch, manage, experiment, and find successful solutions for multiple paid search campaigns on Google, MS Ads and other platforms
Set and manage PPC and paid media budgets
Strategize to set priorities for how to make the greatest impact, create projects based on those priorities, and align with key players to complete those projects
Effectively use and manage analytics platforms
understand and adjust required tracking parameters, tags, and other pixels
Report on metrics, goals and other paid initiatives, and the relationship between these metrics and our priorities
Be able to effectively work with writers, designers, and developers to guide the creation of stunning landing pages, ads and lead funnels
Be a subject matter expert in product meetings
Requirements:
7+ years’ experience managing PPC/paid media campaigns as a full-time role
Proven experience successfully managing high budget PPC accounts
Extensive Google/MS Ads & GA4 experience are a must
Social advertising experience with Meta, Linkedin, Reddit & Twitter
Knowledge of programmatic advertising vendors
Outstanding ability to think creatively, and identify and resolve problems
Strong ability to research, analyze, and propose keywords for campaigns
Demonstrable ability using a variety of analytics tools including Google Analytics as well as internal reporting tools
College degree, preferably Marketing related
Nice to have:
Experience with GTM is a big plus. Same with Matomo
What we offer:
100% employer-paid medical, dental and vision for employees
Annual review with raise option
22 days Paid Time Off accrued annually, and 4 holidays
After 3 years, PTO increases to 29 days. Employees transition to flexible time off after 5 years with the company—not accrued, not capped, take time off when you want
The 4 holidays are: New Year’s Day, Fourth of July, Thanksgiving, and Christmas Day
Paid Parental Leave
Up to 6% company matching 401(k) with no vesting period
Quarterly allowance
Open concept office with friendly coworkers
Creative environment where you can make a difference
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