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We’re partnering with a leading industry company to find a talented Senior PPC Manager to support a high-growth, performance-driven marketing team. This on-site role offers the opportunity to own and optimize complex paid acquisition systems, including Google Ads, Bing, YouTube, and Microsoft Ads, within a fast-moving environment that values innovation and results.
Job Responsibility:
Develop, oversee, and refine campaigns across multiple digital advertising platforms to maximize performance
Enhance lead quality, reduce costs, and improve return on ad spend through ongoing testing and optimization strategies
Design and implement testing plans for ad copy, bidding tactics, audience segments, and landing pages
Manage local service ads, including performance monitoring, review management, and dispute handling
Ensure seamless lead delivery and attribution accuracy across tools like CallRail, Salesforce, and data integrations, troubleshooting issues promptly
Requirements:
Over 10 years of direct PPC experience in environments emphasizing high ROI and large budgets
Demonstrated success improving cost metrics and lead quality in high-intent lead generation settings
Mastery of Google Ads, Performance Max, YouTube, and Microsoft Ads, with proficiency in smart bidding and audience strategies
Strong ability to integrate PPC data with Salesforce or similar CRMs and manage related tools such as CallRail and Zapier
Extensive understanding of technical systems, including analytics platforms, tracking setups, and call-routing solutions, with experience in call-based lead generation and personal injury or call center operations