Senior Portfolio Analytics & Strategy Specialist - Marketing & Customer Analytics

• Audience Selection & Segmentation: Build waterfalls and segmentations for campaign lists
• implement targeting rules for precision in ABM campaigns. Test Design & Measurement Planning: Develop campaign test designs with clearly defined KPIs
• establish frameworks to measure marketing’s impact on the sales funnel. Analytics & Insights: Execute campaign measurement and generate actionable insights
• track engagement and conversion trends across long lead times
• use analytics to inform marketing strategy and optimize performance. Dashboards & Reporting: Create modern dashboards (Tableau, Power BI) for campaign performance
• deliver reporting that connects marketing activity to funnel progression. Strategic Enablement: Partner with internal teams and external data providers to build ABM capabilities
• help define processes and best practices for marketing measurement. Provides financial and regulatory reporting and analyses to maintain adequate controls over the financial and regulatory reporting processes. Responsible for running complex business performance, risk and operational analytics. May include the development of analytical methods/models to assess market, credit and/or operational risk of new and existing financial products. Leverages business / product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions. Synthesizes analytical results and develops, recommends, and implements business strategies that improve lending decisions, assist in managing risk, increase revenues, reduce exposure to losses, meet business goals, and improve performance. Establishes baselines for strategies and tracks actual performance to expectations. Applies predictive models, third party data, and other tools to develop and execute appropriate segmentation and targeting for acquisition and portfolio strategies to provide insight into portfolio risk. Manages engagements with internal and external information suppliers ensuring solution is fit for purpose while maintaining appropriate governance and oversight. Understands and communicates regulatory and financial accounting impacts on the balance sheet to regulators and PNC control functions as appropriate. Interacts with regulators, internal audit, and management concerning credit portfolio analyses and credit risk appetite. Works with business, credit, data, and model development partners to design, develop, and monitor test designs and analytical reporting to track and enhance strategies. Designs / enhances standard reporting suites for regular product / portfolio reviews. Collaborates with the line of business, Finance, and Risk partners to assess and establish credit risk appetite and to understand its implications, as well as to establish policies and procedures governing the identification, monitoring, and management of risk appetite.

Experience with account-based marketing analytics required. Analytics experience supporting wealth management or corporate banking accounts is preferred. Proven ability to connect marketing activity to sales funnel progression. Strong technical proficiency in: Python, Hadoop, and Tableau. You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations. You have experience working with and communicating effectively with stakeholders. You have strong storytelling skills with the ability to write and present complex data findings to both technical and non-technical audiences, including senior and executive leadership. You are an independent thinker and learner with the ability to thrive in an evolving environment. Typically requires a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Bachelors

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level
• and years of service