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Senior Playable Developer

France, Paris · Job Posted March 21, 2026
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Job Description

Madbox is a fast-growing mobile gaming company. At Madbox, the Creative Studio produces hundreds of ad creatives every month across multiple game titles - and the operation is scaling fast. At Madbox, playable ads are one of the most powerful tools for driving installs. As Senior Playable Developer, you will bring this in-house: building fast, high-performing interactive ads that give players a real taste of our games. You will create modular template systems, iterate rapidly on winning concepts, and establish an in-house playable production capability that reduces agency dependency. Most importantly, you have a strong sense of 'game feel' - you know how to make interactions snappy, satisfying, and addictive.

Job Responsibility

  • Develop interactive playable ads from concept to deployment across major ad networks
  • Build modular, reusable playable templates and component libraries for rapid iteration
  • Iterate on top-performing playables, enabling data-driven A/B testing of mechanics, hooks, and CTAs
  • Ensure cross-platform compatibility, meet size limits, load time requirements, and performance standards
  • Collaborate with the Creative Lead on concept development and with Tech Art on asset pipelines
  • Explore new interactive ad formats, evaluate AI-assisted playable generation tools, and stay current with playable ad technology

Requirements

  • 2-4+ years developing playable ads or interactive web content
  • Strong proficiency in JavaScript, HTML5, and CSS
  • Experience with playable ad frameworks or custom HTML5 game engines
  • Solid understanding of game development fundamentals (game loops, input handling, basic physics)
  • Familiarity with ad network specifications and constraints
  • Optimization mindset: file size, load time, frame rate
  • Comfortable with rapid prototyping and short iteration cycles
  • Regular use of AI-assisted development tools (e.g., Cursor, Claude Code)

Nice to have

  • Experience with Canvas/WebGL experience
  • TypeScript
  • Phaser or similar frameworks

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