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The Senior Physician Liaison is responsible for increasing patient referrals in assigned territories by developing and maintaining mutually beneficial relationships with physicians and their practice staff. Through face-to-face consultative relationships with select physicians, the liaison will help position the resources of Dana-Farber Cancer Institute and earn referrals. The position structure is 75% field execution, 20% business and field planning, and 5% for other department responsibilities. Primary Territory: Boston metro, Boston metro-West, South Shore / Southeastern Massachusetts. Secondary Territory: Rhode Island and Connecticut, and additional territories as required.
Job Responsibility:
Analyzes referral volume and market potential to recommend a growth and/or retention strategy
Leads annual territory plan development with measurable, actionable goals
Executes relationship building through face-to-face meetings with targeted physicians, office staff, and other key referral sources
Develops key messages to effectively communicate, differentiate, and promote key service benefits
Contributes current and relevant market intelligence to the appropriate internal stakeholders
Initiates issue resolution workflow as needed
Works with internal clinical directors, managers, and others as needed in identifying and fulfilling the needs of physician practices
Works with client communication and marketing colleagues to develop supporting collateral
Implements field activity, issues, and market intelligence into CRM on a recurring basis
Completes the requested weekly and/or monthly reports
Supports development of improved physician communication process
Will guide and oversee a Physician Liaison team of 1-3 reports
Requirements:
Bachelor’s degree required
Masters preferred
Extensive healthcare and/or applicable sales experience may be considered in lieu of the degree
Supervisory experience required
5-7 years of sales experience required, preferably with physicians and/or health care provider setting
Valid driver’s license and reliable transportation
Understanding of market intelligence insights and ability to use combined with referral data to assess market changes to inform segmentation
Ability to plan, organize and manage resources within prescribed timeframes
Ability to present, probe, persuade, and actively listen to physician needs
Knowledge of CRM software, e.g., SalesForce, and other data platforms
Ability and willingness to learn new software
Excellent relationship sales skills
Ability to work within a team structure
Ability to manage direct reports and motivating a team
Conceptual, critical, and analytical thinking skills
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