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The Senior Physician Liaison is responsible for increasing patient referrals in assigned territories by developing and maintaining mutually beneficial relationships with physicians and their practice staff. Through face-to-face consultative relationships with select physicians, the liaison will help position the resources of Dana-Farber Cancer Institute and earn referrals. The position structure is 70% field execution, 25% business and field planning, and 5% for other department responsibilities. Primary Territory: Boston metro, Boston metro-West, South Shore / Southeastern Massachusetts. Secondary Territory: Rhode Island and Connecticut.
Job Responsibility:
Increase patient referrals in assigned territories by developing and maintaining mutually beneficial relationships with physicians and their practice staff
Help position the resources of Dana-Farber Cancer Institute and earn referrals through face-to-face consultative relationships
70% field execution, 25% business and field planning, 5% other department responsibilities
Analyze referral volume and market potential to recommend a growth and/or retention strategy
Lead annual territory plan development with measurable, actionable goals
Execute relationship building through face-to-face meetings (in-person or virtual) with targeted physicians, office staff, and other key referral sources
Develop key messages to effectively communicate, differentiate, and promote key service benefits
Contribute current and relevant market intelligence to the appropriate internal stakeholders
Initiate issue resolution workflow as needed
Work with internal clinical directors, managers, and others to identify and fulfill the needs of physician practices
Work with client communication and marketing colleagues to develop supporting collateral, compile clinical updates, and aggregate relevant news
Implement field activity, issues, and market intelligence into CRM on a recurring basis
Complete requested weekly and/or monthly reports which identify market trends, additional business opportunities, and obstacles
Support development of improved physician communication process working toward white-glove service
Requirements:
Bachelor’s degree (master’s degree preferred)
5-7 years of sales experience, preferably in physician or healthcare provider settings
Supervisory experience
Valid driver’s license and reliable transportation for travel
Understanding of market intelligence insights and ability to use combined with referral data to assess market changes
Ability to plan, organize and manage resources within prescribed timeframes
Ability to present, probe, persuade, and actively listen to physician needs
Knowledge of CRM software, e.g., SalesForce
Ability and willingness to learn new software
Excellent relationship sales skills
Ability to work within a team structure
Ability to manage direct reports
Conceptual, critical, and analytical thinking skills