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We are seeking a results-driven, strategic Senior Performance Media Manager (or Senior Conversion Media Manager) to join our dynamic Experience Strategy team. In this role, you will be responsible for the creation, optimisation, and management of high-performance media campaigns such as Google Ads, Search, and YouTube to drive customer awareness, engagement, and conversion. You will work cross-functionally with various teams including creative, analytics, and product, as well as our clients, to optimise digital ad campaigns and drive measurable growth across key channels.
Job Responsibility:
Develop and execute performance media strategies across digital channels (e.g., Paid Search, Display, Programmatic, Social Media, Affiliate Marketing) to deliver against business KPIs
Develop detailed audience segmentation strategies to drive personalised marketing efforts
Continuously monitor and optimize campaigns for performance, adjusting targeting, bidding strategies, creatives, and budget allocation
Analyse campaign performance using analytics tools (e.g., Google Analytics, Google Ads etc.), providing detailed reporting and actionable insights to senior leadership
Present insights and recommendations to clients and key stakeholders
Stay up to date with the latest trends in digital marketing, performance media, and implement best practices
Requirements:
5+ years of experience in performance media, digital marketing, or conversion media management
Demonstrated experience driving measurable results in digital advertising campaigns with a strong track record of optimising against performance metrics
Strong working knowledge of performance marketing platforms (e.g., Google Ads, Facebook/Meta Ads, LinkedIn Ads, Programmatic, etc.), tracking tools (e.g., Google Analytics, Tag Manager, attribution models), and testing tools (e.g., Optimizely, VWO)
Advanced analytical skills with the ability to interpret data, create reports, and make data-backed decisions
Proficiency in Excel/Google Sheets and data visualization tools (e.g. Looker Studio)
Experience collaborating with creative teams to develop high-performing ad creatives
Excellent verbal and written communication skills, with the ability to present complex data insights and strategies to stakeholders at all levels
What we offer:
Awesome, fun working environment
Focus on a healthy work / life balance
Rich array of internal and external structured training and education courses
Ongoing individual wellbeing support through Employee Assistance Program