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Senior Performance Marketing Specialist

Turkey, İzmir · Job Posted January 23, 2026
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Job Description

At HubX we build mobile apps, used and loved by millions all around the world. We have a track record of building and growing mobile apps on various verticals that have reached over 300 million users across 6 continents and 170+ countries. We are looking for a talented Senior Performance Marketing Specialist to join our energetic and highly motivated team.

Job Responsibility

  • Lead and manage large-scale performance marketing campaigns across multiple platforms such as Facebook, Google, TikTok, Applovin and other ad networks by data-driven decisions
  • Define user acquisition strategies and ensure campaigns are fully aligned with HubX’s growth objectives
  • Mentor and guide junior/mid performance marketers, fostering a culture of learning and experimentation
  • Collaborate with the creative team to provide KPI insights to produce new key creatives
  • Collaborate with product managers and data teams to align marketing strategies with business goals
  • Build and optimize advanced campaign structures, audiences, and automation flows
  • Drive creative strategy by partnering with the design team, providing data-backed insights, and testing new creative angles
  • Own the marketing analytics pipeline: ensure accurate tracking, reporting, and interpretation of campaign data
  • Present actionable insights to leadership and influence decision-making at the company level
  • Stay ahead of industry trends, emerging channels, and adtech innovations to keep HubX competitive globally

Requirements

  • Bachelor’s or Master’s Degree in related fields
  • 5+ years experience at marketing department in a digital marketing position
  • At least 2 years of experience in specifically Mobile Apps & Gaming industry experience
  • Proven track record of scaling UA campaigns across multiple international markets
  • Hands-on experience in performance marketing channels such as Facebook Ads, Google Ads, Tiktok
  • Expertise in Google UAC & Search, FB App & Web Ads, Tiktok App & Web Ads
  • Expertise in mobile attribution tools (Firebase, Appsflyer, Google Analytics etc.)
  • Advanced Microsoft Excel skills and ability to analyze complex datasets
  • Experience in budget ownership and optimization at scale
  • Strong project management skills and ability to lead cross-functional initiatives
  • Team-work oriented, self-motivated and open-minded
  • Outstanding analytical skills to make data-driven decisions and strength in data analysis
  • Creative, practical and solution oriented
  • Advanced command in verbal and written English

What we offer

  • A competitive compensation package
  • A brand new Macbook and welcome kit
  • Private Medical Insurance & HPV Vaccine & Critical Women’s Health Coverage
  • Gym Reimbursement
  • A unique and top-notch office
  • Unlimited coffee from XPresso
  • Limitless Snacks & breakfast
  • Continuous education
  • Meditopia membership
  • Cambly access
  • Team events
  • Strong company culture
  • X Community discounts
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