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Senior Performance Marketing Specialist

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Meshy LLC

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Location:
China , Beijing

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Category:
Marketing, Digital Marketing, SEO, SEM

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Contract Type:
Not provided

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Salary:

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Job Description:

Meshy is seeking a results-driven Senior Performance Marketing Specialist to join our team and accelerate global growth through data-driven advertising strategies. This role will be responsible for developing and optimizing ad campaigns across key platforms, while closely collaborating with the creative team. The ideal candidate will have strong overseas advertising experience and familiarity with domestic platforms, continuously improving user acquisition efficiency and ROI.

Job Responsibility:

  • Develop and execute performance marketing strategies across Google, Meta, and domestic platforms such as WeChat and Xiaohongshu, aiming to drive user growth and maximize ROI
  • Continuously analyze campaign data to identify high-potential channels and growth opportunities, allocate budgets effectively, and optimize overall strategy
  • Work closely with internal creative teams or external agencies to provide data-backed creative direction and optimization suggestions
  • Design and implement A/B tests, optimizing ad performance across audience targeting, creative assets, and other dimensions
  • Monitor and analyze key performance indicators (e.g., CPC, CPA, ROAS), driving continuous improvement in campaign efficiency
  • Stay up-to-date on advertising platform policies, algorithms, and industry trends to quickly respond and maximize campaign impact
  • Collaborate with the tracking team to ensure campaign performance is measurable and optimizable, leveraging technical understanding of tracking and attribution

Requirements:

  • At least 3 years of experience in performance marketing
  • Solid hands-on experience on major overseas platforms (Google, Meta) and domestic platforms such as WeChat and Xiaohongshu
  • Strong data analysis skills, proficient in Google Analytics, Ads Manager, or similar tools
  • Familiarity with A/B testing and audience segmentation, with the ability to make rapid data-driven campaign decisions
  • Technical understanding of ad tracking and attribution, able to collaborate with technical teams for accurate measurement and optimization
  • Results-oriented, with excellent logical thinking and self-driven learning ability
  • Strong communication and cross-team coordination skills, able to efficiently drive collaboration

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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