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As our Senior Performance Marketing Manager for the North American market, you will play a crucial role in the continuous growth of our customer acquisition. You will own and develop ABM strategies to nurture B2B accounts through paid activities across the marketing funnel, refining channel selection, campaign execution, and target setting. If you value autonomy, opportunities for growth, and the willingness to learn and apply the most advanced ABM tactics and strategies, this role is for you! By joining the global Digital Marketing team, you will have the opportunity to work with a team of full-stack performance marketers but also actively work with the regional marketing teams and sales, on topics like, accounts nurturing, content & event promotion, ABM analyses.
Job Responsibility:
Planning, implementing, and executing B2B paid campaigns across Paid Search (Google), Display (6Sense ideally) and Paid Social (YouTube, LinkedIn and Meta)
Further developing and executing our ABM strategy
Use ABM analytics software to analyze how accounts behavior is influenced by performance marketing campaigns
Be able to analyze complex user journeys where most of the touchpoints are impressions, views and social interactions, rather than clicks
Monitoring and analyzing campaign metrics and reporting to find new opportunities for growth
Creating and testing copy, creatives and ad form
Staying up-to-date on the latest performance marketing tactics, trends, and best practices
Developing new and relevant skills that help you grow within your role
Become the topic expert for all things performance and ABM across the company, and the got to person for everything performance marketing for NA
Requirements:
Previous experience and comfort in owning the implementation & execution of paid campaigns within a B2B, SaaS, or digital agency environment
Prior experience in search advertising (Google) and social media advertising (LinkedIn, Facebook)
Experience with working on accounts lists on Salesforce
Strong analytical skills with the ability to make sense of data and to analyze complex user journeys
Ownership and motivation to lead strategic level projects and present your findings to stakeholders across the business
Experience working with cross-functional teams across marketing and sales
Curiosity and passion about all things ABM, growth, digital marketing
Strong desire to quickly understand our industry, needs and challenges of prospective buyers of Staffbase to know what content / copy would resonate with them
Strong copywriting and verbal communication skills in English
Nice to have:
Previous experience using 6Sense and other ABM platforms are a big plus
What we offer:
Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan)
Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608
Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
Wellbeing - Monthly Wellbeing Allowance $40, from fitness to mental health, hobbies to relaxation
Support - we’re offering a 401(k) plan with company match and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave
Health - The offices are equipped with fruits, drinks and snacks and ergonomic workplaces. To recover when needed, you will get 10 wellness days per year
Volunteer Day - you’ll get one day off per year for supporting a social project
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