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Senior Performance Marketing Manager

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Staffbase

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

124168.00 - 160000.00 USD / Year

Job Description:

As our Senior Performance Marketing Manager for the North American market, you will play a crucial role in the continuous growth of our customer acquisition. You will own and develop ABM strategies to nurture B2B accounts through paid activities across the marketing funnel, refining channel selection, campaign execution, and target setting. If you value autonomy, opportunities for growth, and the willingness to learn and apply the most advanced ABM tactics and strategies, this role is for you! By joining the global Digital Marketing team, you will have the opportunity to work with a team of full-stack performance marketers but also actively work with the regional marketing teams and sales, on topics like, accounts nurturing, content & event promotion, ABM analyses.

Job Responsibility:

  • Planning, implementing, and executing B2B paid campaigns across Paid Search (Google), Display (6Sense ideally) and Paid Social (YouTube, LinkedIn and Meta)
  • Further developing and executing our ABM strategy
  • Use ABM analytics software to analyze how accounts behavior is influenced by performance marketing campaigns
  • Be able to analyze complex user journeys where most of the touchpoints are impressions, views and social interactions, rather than clicks
  • Monitoring and analyzing campaign metrics and reporting to find new opportunities for growth
  • Creating and testing copy, creatives and ad form
  • Staying up-to-date on the latest performance marketing tactics, trends, and best practices
  • Developing new and relevant skills that help you grow within your role
  • Become the topic expert for all things performance and ABM across the company, and the got to person for everything performance marketing for NA

Requirements:

  • Previous experience and comfort in owning the implementation & execution of paid campaigns within a B2B, SaaS, or digital agency environment
  • Prior experience in search advertising (Google) and social media advertising (LinkedIn, Facebook)
  • Experience with working on accounts lists on Salesforce
  • Strong analytical skills with the ability to make sense of data and to analyze complex user journeys
  • Ownership and motivation to lead strategic level projects and present your findings to stakeholders across the business
  • Experience working with cross-functional teams across marketing and sales
  • Curiosity and passion about all things ABM, growth, digital marketing
  • Strong desire to quickly understand our industry, needs and challenges of prospective buyers of Staffbase to know what content / copy would resonate with them
  • Strong copywriting and verbal communication skills in English

Nice to have:

Previous experience using 6Sense and other ABM platforms are a big plus

What we offer:
  • Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan)
  • Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608
  • Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
  • Wellbeing - Monthly Wellbeing Allowance $40, from fitness to mental health, hobbies to relaxation
  • Support - we’re offering a 401(k) plan with company match and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave
  • Health - The offices are equipped with fruits, drinks and snacks and ergonomic workplaces. To recover when needed, you will get 10 wellness days per year
  • Volunteer Day - you’ll get one day off per year for supporting a social project

Additional Information:

Job Posted:
January 03, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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