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Senior Performance Marketing Manager

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Figure

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Location:
United States , San Francisco

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Category:
-

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Contract Type:
Not provided

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Salary:

118000.00 - 148500.00 USD / Year

Job Description:

We are looking for a Senior Performance Marketing Manager (Crypto) to join our growing DTC Marketing team. This role is ideal for a data-obsessed, experimentation-driven app marketer who wants to own acquisition strategy end to end and play a central role in scaling Figure Markets. You will have meaningful ownership and the ability to shape our growth engine across paid acquisition, measurement, and app funnel optimization. You will partner closely with Engineering, Product, Data, Creative, and Lifecycle Marketing to accelerate adoption of our crypto products—Democratized Prime, Crypto-Backed Loans, and the Figure Markets Exchange—and drive sustained user growth in a competitive and fast-moving category.

Job Responsibility:

  • Own the strategy and execution of paid acquisition channels (Moloco, Meta, TikTok, Google App Campaigns, programmatic, etc.) with clear acquisition efficiency goals (CPA, CAC/LTV, etc)
  • Design, launch, and optimize acquisition experiments across creatives, audiences, and bidding strategies
  • Develop a rigorous testing roadmap across channels and funnel stages
  • Partner with data science and engineering to refine attribution, event tracking, and conversion modeling (Appsflyer expertise required)
  • Ensure data accuracy, define tracking specs, and troubleshoot discrepancies across MMP, ad platforms, and internal databases
  • Collaborate with product and lifecycle to improve onboarding activation rates and reduce early churn
  • Build and optimize App Store metadata, screenshots, and conversion experiments
  • Develop hypotheses to improve conversion from impression → install → registration → first transaction
  • Work with PMs to understand and influence the product roadmap for growth-related opportunities
  • Partner with Creative/Brand to generate high-performing ad creatives and iterate quickly based on performance data
  • Align with Risk/Compliance on messaging requirements for crypto products

Requirements:

  • 3-5+ years of experience in performance marketing for mobile apps, ideally in fintech, trading, or crypto
  • Deep expertise with Appsflyer (required), including event setup, troubleshooting, and attribution modeling
  • Proven track record of efficiently managing multi-million-dollar budgets
  • Strong analytical skill set with the ability to dive into data, interpret results, and drive decisions
  • Experience optimizing complex purchase or trading funnels—not just install-level optimization
  • Familiarity with SKAN 4/5, privacy-first performance strategies, and incrementality testing
  • Strong communication skills and ability to influence cross-functional partners at all levels
  • Self-starter who thrives in fast-paced, ambiguous environments and can build process where none exists
What we offer:
  • 25% annual bonus target, paid quarterly
  • Company equity in the form of RSUs
  • Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
  • Company HSA, FSA, Dependent Care, 401k, and commuter benefits
  • Employer-funded life and disability insurance coverage
  • 11 Observed Holidays & PTO plan
  • Up to 12 weeks paid family leave
  • Continuing education reimbursement

Additional Information:

Job Posted:
January 20, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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