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We are looking for a Senior Performance Marketing Manager (Crypto) to join our growing DTC Marketing team. This role is ideal for a data-obsessed, experimentation-driven app marketer who wants to own acquisition strategy end to end and play a central role in scaling Figure Markets. You will have meaningful ownership and the ability to shape our growth engine across paid acquisition, measurement, and app funnel optimization. You will partner closely with Engineering, Product, Data, Creative, and Lifecycle Marketing to accelerate adoption of our crypto products—Democratized Prime, Crypto-Backed Loans, and the Figure Markets Exchange—and drive sustained user growth in a competitive and fast-moving category.
Job Responsibility:
Own the strategy and execution of paid acquisition channels (Moloco, Meta, TikTok, Google App Campaigns, programmatic, etc.) with clear acquisition efficiency goals (CPA, CAC/LTV, etc)
Design, launch, and optimize acquisition experiments across creatives, audiences, and bidding strategies
Develop a rigorous testing roadmap across channels and funnel stages
Partner with data science and engineering to refine attribution, event tracking, and conversion modeling (Appsflyer expertise required)
Ensure data accuracy, define tracking specs, and troubleshoot discrepancies across MMP, ad platforms, and internal databases
Collaborate with product and lifecycle to improve onboarding activation rates and reduce early churn
Build and optimize App Store metadata, screenshots, and conversion experiments
Develop hypotheses to improve conversion from impression → install → registration → first transaction
Work with PMs to understand and influence the product roadmap for growth-related opportunities
Partner with Creative/Brand to generate high-performing ad creatives and iterate quickly based on performance data
Align with Risk/Compliance on messaging requirements for crypto products
Requirements:
3-5+ years of experience in performance marketing for mobile apps, ideally in fintech, trading, or crypto
Deep expertise with Appsflyer (required), including event setup, troubleshooting, and attribution modeling
Proven track record of efficiently managing multi-million-dollar budgets
Strong analytical skill set with the ability to dive into data, interpret results, and drive decisions
Experience optimizing complex purchase or trading funnels—not just install-level optimization
Familiarity with SKAN 4/5, privacy-first performance strategies, and incrementality testing
Strong communication skills and ability to influence cross-functional partners at all levels
Self-starter who thrives in fast-paced, ambiguous environments and can build process where none exists
What we offer:
25% annual bonus target, paid quarterly
Company equity in the form of RSUs
Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
Company HSA, FSA, Dependent Care, 401k, and commuter benefits
Employer-funded life and disability insurance coverage