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We are delighted to be partnering with a much loved ecommerce brand in their search for a Senior Performance Marketing Manager. This is a fast-paced trading environment and the successful candidate will enjoy getting their sleeves rolled up and stuck in!
Job Responsibility:
Lead the development and delivery of an integrated, multi-channel digital marketing strategy across PPC, paid social, affiliates and email channels
Align media activity with seasonal trading plans and promotional calendars, working closely with the Ecommerce, Buying, and Merchandising teams
Drive performance through analytical rigour and data-led decision making, enhancing efficiency across the marketing funnel
Develop and maintain multi-touch attribution models to accurately assess campaign effectiveness
Own and report on key KPIs: traffic volume, ROAS, CAC, and LTV
Manage a marketing executive responsible for the email channels
Act as a brand ambassador, upholding the company’s vision, mission, and values in all professional conduct
Collaborate effectively with colleagues to support team and company goals, maintaining high standards of behaviour
Requirements:
Proven leadership in performance marketing within a high-growth ecommerce or DTC environment
Strong commercial and analytical acumen, with a clear focus on ROAS, COS%, CAC, LTV, and driving bottom-line impact
Experience managing £multi-million annual marketing budgets with full funnel oversight