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Front is looking for a strategic and hands-on Senior Performance Marketing Manager to own and scale our global paid acquisition strategy. This role is central to our growth engine, driving both integrated brand campaigns and full-funnel demand generation programs to acquire new customers. As the Senior Performance Marketing Manager, you’ll lead paid media efforts across a diverse range of platforms—including paid search (SEM), paid social (LinkedIn, Meta), programmatic display, YouTube, Reddit, Quora and other emerging channels. You’ll own the strategy, execution, testing and optimization, with a clear focus on driving pipeline and measurable ROI.
Job Responsibility:
Own end-to-end paid acquisition strategy and execution—from planning and budgeting to launch and reporting
Manage and scale campaigns across paid search (Google, Bing), paid social (LinkedIn, Meta), programmatic display, video (YouTube, CTV), Reddit, Quora, and more
Allocate and manage budget efficiently, ensuring that resources are invested in high-ROI channels and tactics
Partner with Growth Marketing, Product Marketing, Content, Brand Creative, and Web to develop compelling campaigns tailored to personas and funnel stages
Design and run A/B and multivariate tests to optimize ad creative, landing pages, targeting, and bidding strategies
Analyze performance across all channels to identify trends, gaps, and opportunities—reporting insights to stakeholders
Drive spend efficiency and maximize ROI while meeting pipeline and CAC targets
Explore and validate new paid channels, campaign types, and technologies to unlock additional growth levers
Manage relationships with external agencies and vendors to ensure alignment, quality, and results
Requirements:
5-7 years of experience managing B2B paid acquisition campaigns with proven results, ideally in SaaS
Deep hands-on expertise with Google Ads, LinkedIn Campaign Manager, Meta Business Suite, and other key ad platforms
Strong track record of optimizing multi-channel campaigns to hit pipeline, ROI, and CAC targets
Analytical mindset with experience in A/B testing, attribution modeling, funnel analysis, and conversion tracking
Familiar with Marketing Automation and Attribution tools (i.e. Hubspot/Marketo, Salesforce, Bizible, HockeyStack)
Eye for design and creative—able to collaborate on and assess ad creative and copy that converts
Highly collaborative with excellent communication and project management skills
A growth mindset—you’re constantly looking to test, learn, and iterate
Nice to have:
Experience with and passion for the customer experience software space
Familiarity with intent-based and ABM strategies, ABM platforms and DSPs (i.e. 6Sense, StackAdapt, Demandbase)
What we offer:
Equity (we are post-series D & backed by some of the best VCs in the US)
Private health insurance, including plan options at no cost to employees
Paid parental leave
Flexible time off policy
Flexibility to work from home Monday and Friday, unless posted as a fully remote role
Mental health support with Workplace Options
Family planning support with Maven
$100 per month Lifestyle Stipend to spend on fitness, health and wellness, and other activities
Wellness Days - Fronteers get an additional day off on months with no holidays
Winter Break - Our offices are closed from Christmas to New Year's Day!